Video for Local Business Capture the Attention of Customers Ready to Spend

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• Types of videos

• Features of successful videos

• Best practices for video marketing

• Go viral with these ideas

• Additional resources

• Q&A session

WEBINAR OUTLINE

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INCREASE IN POPULARITY

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Source: localvox.com/resources/small-business-marketing-statistics/

360% increase in video

views on the Internet from 2013-2015

73% of U.S. adults are more

likely to make a purchase after watching a video

84% of U.S. Internet traffic is predicted to come from videos in 2018

TYPES OF VIDEOS

LIVE STREAMING VIDEOS

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DEFINITION Also called “streaming video” or “streaming media,” this type of video doesn’t require a Web user to wait to download a file to play it.

Instead, the video is sent in a continuous stream of data and is played as it arrives.

Live streaming is a popular way to broadcast real-time events.

LIVE STREAMING IDEAS

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• Share events in real time

• Go behind the scenes

• Drive repeat views with “How to’s”

• Product demos and tutorials

• Live Q&A sessions ?

LIVE STREAMING CHANNELS

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PERISCOPE

• Top-rated search features

• Map search

• Backed by Twitter

MEERKAT

• Great chat features

• Easy to use

• Connect to Facebook

SHORT FORM VIDEOS

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DEFINITION Includes all videos under 10 minutes, however, most commonly are 30 seconds or less, to support social media platforms.

Increasing in popularity, especially with millennials.

Channels: Facebook, YouTube, Instagram, Vine

SHORT FORM IDEAS

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• Report the news

• Create silent videos

• How to and DIY guides

• Customer service ?

SHORT FORM CHANNELS

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LONG FORM VIDEOS

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DEFINITION Pre-recorded videos that are 10+ minutes.

Provides viewers with a large amount of information.

Has a longer lifespan vs. its short form cousin.

LONG FORM IDEAS

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• Your business’s history

• Thought-leadership

• Interviews with industry players

• In-depth product demos ?

LONG FORM CHANNELS

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Your website!

FEATURES OF SUCCESSFUL VIDEOS

TELL A STORY

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EDUCATE

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HAVE A UNIQUE VOICE

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GET TO THE POINT

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OPTIMIZE FOR SEARCH

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VIDEO MARKETING

DEFINE YOUR AUDIENCE

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PREPARE AHEAD OF TIME

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YOU KNOW THE SAYING…

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GIVE CLEAR DIRECTION

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BE MOBILE FRIENDLY

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GOING VIRAL

BE EMOTIONAL

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• Emotions prompt shares

• Touching or funny stories work best

• Don’t embarrass anyone!

DON’T PROMOTE, PORTRAY

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• Show personality

• Hard sells don’t work

• Be human

CREATE A MARKETING PLAN

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• Don’t rely on luck

• Include promotion

• New advertising opportunities

ADDITIONAL RESOURCES

HIRE HELP

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Email: gethelp@localvox.com Ph: (844) 654-6169

Regular posts about video marketing and creation

localvox.com/blog/

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