video branding : vine
TRANSCRIPT
Video Branding
• Shorter video = content sees much better engagement than longer video
• But even 30-second videos suffer from over 20 percent viewer drop-off by video’s end — that’s why Twitter decided to up the ante with Vine’s 6-second limit.
Vine• 6 seconds long • Looping• Revining • Coments• Favorite
• Twitter-owned• 40 Million Registered Users• Average Age - Teens
“More marketers like GE are seeking out voices that will
lend instant credibility to their
brands—and there’s no shortage of
voices.”
The Face of Brands: On VineZach King 2.1M
Chrysler
Robby Ayala 3MHP, Niche
Marcus Johns 5.5 MChrysler, Jolly Rancher, HP Dating Apps, American Eagle
Brittany Furlan 7.9 M
“Our belief is that these creators are
not only the future of digital advertising but also the new
wave of ‘broadcast’ channels.”
Jerome Jarre 7.8 M1st Popular Brand Vine - GE
Making Money On Vine
$1,000 for re-Vining someone's video, or $8,000 through product placement, according to one viner.
Posting an average of five original videos per week. If even just one of those five clips has a sponsor, that translates to more than $400,000 a year.Other reports say that these vines can be worth anywhere from $20,000 to $50,000
Fandoms - Magcon
Our partners look to Niche to supercharge their social presences. Alongside our creators, we help partners acquire new users, develop audience, generate buzz and solicit engagement.
Fun Facts
• The domain Vine.com belongs to Amazon.• $500,000 price tag.• Vine.com experienced an enormous spike in traffic, and sales,
thanks to the confusion.
• Every second, five Vines are tweeted.
• A branded Vine is 4x more likely to be seen than a branded video.• If every Vine user recorded just a single six-second video, there would be over 2,334 hours of footage. This would be longer than looping the “Lord of the Rings” trilogy 250 times.
• On April 15, 2013, the day of the Boston Marathon bombing, a record-breaking 19,667 Vines were created. (As of Jan. 2014)
Sources
http://www.thewrap.com/vine-star-brittany-furlan-business-of-marketing/
http://www.vine.co
http://www.syracuse.com/news/index.ssf/2014/05vine_celebrities_money_ads_curtis_lepore_videos_jessi_smiles.html
http://www.searchenginejournal.com/25-things-know-vine/87383/