www.adyen.com

CrocsGrowing its global payments footprint

To ensure it was able to deliver a consistent service across global

markets, the company needed a payments technology provider

that could:

• Support both major credit cards and local payment methods.

• Easily integrate with Demandware and process payments

across all Crocs’ e-commerce markets.

• Support local languages and currencies, as well as local banking

and cash management.

The solution: Adyen’s Demandware LINK cartridge and

global platform

Adyen offers a LINK cartridge plug-in for Demandware, which provides

a smooth integration between the two solutions. Crocs simply opened

an account with Adyen, installed the cartridge, and made minor

configuration changes to customize the integration.

About Crocs

Founded in 2002, Crocs is a global footwear brand that has sold

more than 200 million pairs of shoes in more than nearly 100

countries around the world, reaching $1 billion in annual sales

in 2011.

The challenge: Consolidating multiple e-commerce platforms

Prior to partnering with Adyen, Crocs already had an established

global e-commerce presence. However, as it expanded, managing

multiple platforms across global markets became costly and

inefficient. In a move to streamline its payments-related processes

and improve the shopper experience, the company consolidated

its e-commerce website onto a single platform.

Crocs chose Demandware to provide a service that would enable it

to develop and manage its e-commerce websites centrally. Initially

the Demandware implementation was rolled out alongside Crocs’

legacy payment processors. However issues arose as providers in

some markets were unable to keep pace with the required level of

innovation and customer-centricity.

www.adyen.com

Results: Streamlined operations, increased authorizations

The partnership with Adyen has delivered two key benefits

to Crocs.

First, the consolidation of its global payments operations

significantly reduced the costs and workload involved with the

payments function, freeing up internal resources to focus on

other valuable goals.

Second, the company’s increased support for local payment

methods, along with its deep data analytics, has helped Crocs

increase authorization rates significantly across key global

markets outside of the US and Canada.

Commenting on the relationship, Bierman said: “Adyen has

become instrumental for Crocs in its international e-commerce

expansion, and has become a trusted partner with a strong

understanding of payment methods and a commitment to

Crocs’ success.”

“As we ran all our international e-commerce businesses on the

Demandware platform, we were able to leverage the LINK cartridge

from Adyen to implement a standard payment processor easily across

all our markets outside the US and Canada,” Bierman said.

Furthermore, the Adyen payments platform provides a single global

solution that supports all key payment methods globally, meaning that

Crocs would have the ability to deliver a better shopper experience

by supporting local payment methods in any market around the

world. In Europe, Crocs now partners with Adyen to support key local

payment methods such as iDEAL, Giropay, SOFORT, Mister Cash, and

Finnish eBanking. In Asia, Adyen enables Crocs to support JCB in Japan

and real-time bank transfers via Inicis in Korea. And across Europe,

Australia, and Singapore, with Adyen Crocs also offers Paypal.

Finally, the Adyen payments platform has a built-in risk management

solution, RevenueProtect, which draws on deep data analytics in order

to fine-tune the balance between stopping fraudsters and approving

genuine shoppers.

“As experts in the payment processing field, Adyen understands risks

in our markets and captures data from customers. The Adyen team

owns that level of responsibility for us, really helping us manage our

business and be successful. We depend on Adyen to manage fraud

risks,” said Bierman.

“Prior to Adyen, we weren’t able to be as local as we wanted,

especially in relation to our businesses in the Pacific. We faced

challenges supporting proprietary payment methods in Korea

and complexities with our acquiring bank in Australia. We really

needed to find another solution that allowed us to support

all these markets locally.”

Harvey Bierman, Vice President of Global e-Commerce

Technology and Operations at Crocs, Inc.