victoria against violence 16 days of activism · hats, hairspray, scarves, sunnies, lipstick, nail...

#putyourhandup#goorange #freefromviolence

Victoria Against Violence 16 Days of Activism 25 November to 10 December

2017 Campaign Toolkit

www.vic.gov.au/victoriaagainstviolence

1


You are the most important part of making this movement a reality and we are thrilled to have you on board.We have put together this toolkit to provide you with the information and resources you need to put your hand up and go orange to end family violence and violence against women and girls.

The colour orange is a symbol of a future free from violence against women and girls.The campaign is timed to coincide with the global 16 Days of Activism against gendered violence campaign—commencing on International Day for the Elimination of Violence Against Women (25 November) and concluding on International Human Rights Day (10 December). It promotes the colour ‘orange’ as symbolic of a future free from violence against women and girls.

After two years of raising awareness about family violence, in this third anniversary of the State Government’s Victoria Against Violence campaign we are calling the whole community to action.

Every Victorian has a role to play in preventing family violence. That’s why we need you to lead the way in bringing together families, businesses, students, communities and organisations across the state for one common purpose: to unite to create a Victoria free from violence.

The campaign theme is “Put Your Hand Up To End Violence”, supported by the ‘GoOrange’ initiative. These themes (using the hashtags #putyourhandup and #goorange and #freefromviolence) will form the basis of the actions you and your networks and communities can do to participate in the campaign.

2


We are seeking your involvement in the campaign by taking some small, simple actions to show your support.

Key MessagesShow your support for Victoria Against Violence – put your hand up to end violence.In 2017, our campaign messages to be adopted, shared and promoted are:

• #putyourhandup: Ending family violence is everyone’s responsibility.

• #goorange: Orange is the globally identified colour to end violence.

• Create a Victoria #freefromviolence: Every community has a role to play in preventing family violence.

• Gender equality increases women’s safety and wellbeing by encouraging a society based on respect.

• Identify and challenge behaviours that lead to violence.

hand upto end violence

Put your

#putyourhandup#goorange#freefromviolence @MelJones_33 - Cricket Commentator

3


Here are three easy ways you can get involved during the 16 Days of Activism: 1. Put Your Hand Up • Take a snapshot of you featuring the colour

orange and put your hand up (you can use hats, hairspray, scarves, sunnies, lipstick, nail polish, oranges – be free with your imagination), tag it with #putyourhandup and share through your social media accounts.

• Take a 10 second video of why you think the cause is important and share.

• Tag someone you think should also put their hand up.

• Visit our website https://www.vic.gov.au/women/family-violence-prevention/victoria-against-violence.html for updates.

• Like us, follow us, link with us! If your organisation has high-profile influencers and ambassadors, ask them to put their hand up in support.

2. Go Orange! Orange is the colour designated by the UN’s UNiTE to End Violence against Women campaign. As a bright and optimistic colour, orange represents a future free from violence against women and girls.

• Orange your world by wearing orange and displaying orange in your home, neighbourhood or workplace.

• From November 19, add a facebook frame to your Facebook profile once the campaign commences. You’ll find it on our website or on Facebook.

• Encourage your family, friends, neighbours and work colleagues to do the same.

• Orange your social media accounts and websites. We’ve provided pre-written social media posts and images (including infographics) in the Campaign Assets section below.

3. Join the movement – use our social media content and channels• Add your community event to our online

calendar.

• Be part of the action and watch out for content shared through the hashtags: #putyourhandup #goorange #freefromviolence.

Contact us:

[email protected]

03 9096 1190

4


Campaign Assets Images

Social Media

facebook.com/VictoriaAgainstViolence

@WomenVictoria

@WomenVictoria

5


Campaign Assets Images

Printable poster

Angela Pippos - Journalist/Documentary Producer/Author Media Mix

Download these assets from: www.Victoriaagainstviolence/resourcestoorange.vic.gov.au

#putyourhandup#goorange#freefromviolence

hand

to end violence

Put your

up

VAV_A3_Many_hands_poster_FA.indd 1 11/11/17 12:48 pm


Put your


@angelapippos

Journalist/Documentary Producer/Author

VAV_A3_Pippos_poster_FA.indd 1 11/11/17 12:44 pm

hand

to end violence

Put your

up


25 Nov - 10 Dec

Angela Pippos - Journalist/Documentary Producer/Author

6



Put your

Campaign Assets Ready to go Social Media Content #putyourhandup to end violence @WomenVictoria

#goorange to end violence @WomenVictoria

Join us as we #goorange to support a Victoria #freefromviolence @WomenVictoria

I’m putting my hand up to end family violence, will you? #putyourhandup

I’m putting my hand up to end violence against women and girls, will you?

I’m putting my hand up because preventing violence is everyone’s business #putyourhandup @WomenVictoria

We #goorange to support women and girls everywhere @WomenVictoria

We’re joining the global movement to #goorange @WomenVictoria

It’s time to #goorange

It’s time to #putyourhandup Victoria

Check our @ArtsCentreMelb lit up in orange to support Victoria #freefromviolence

1 in 4 Australian women has experienced violence from a partner. It’s time to change - #putyourhandup

7


Campaign AssetsSample Email

Subject Line: Victoria Against Violence 25 November – 10 December #putyourhandup

Dear <insert name of contact person >,

This year marks the third anniversary of the State Government’s Victoria Against Violence —16 Days of Activism campaign commencing on the International Day for the Elimination of Violence against Women, 25 November and concluding on International Human Rights Day, 10 December. The initiative seeks to turn Victoria’s attention to the devastating impact that family violence has on the lives of so many.

Violence affects too many families in Victoria, and we all have a role to play in preventing violence in our community. We are seeking your involvement in the campaign by taking some small, simple actions to show your support. In 2017, our campaign themes are #putyourhandup, #goorange and #freefromviolence – every Victorian can play a role in preventing family violence to help make Victoria a safe and equal society.

How can you get involved?• Join the movement on social media. Use the hashtags

#putyourhandup #goorange and #freefromviolence and tag @WomenVictoria

• Take a snapshot of you with your hand up, tag and share through your social media accounts

• Take a 10 second video of why you think the cause is important and share

• Tag someone you think should also put their hand up.

• Orange your world by wearing orange and displaying orange in your home, neighbourhood or workplace

• Encourage your family, friends, neighbours and work colleagues to do the same

• Orange your social media accounts

• Check out the range of community events happening during 16 days, or add yours! https://www.vic.gov.au/women/family-violence-prevention/victoria-against-violence.html

Together we can create a Victoria free from violence.

Kind regards

(your name)

8


Campaign AssetsSample Newsletter Article/eNews

This year marks the third anniversary of the State Government’s Victoria Against Violence – 16 Days of Activism campaign commencing on the International Day for the Elimination of Violence against Women, 25 November and concluding on International Human Rights Day, 10 December. The initiative seeks to turn Victoria’s attention to the devastating impact that family violence has on the lives of so many.

Violence affects too many families in Victoria, and we all have a role to play in preventing violence in our community. We are seeking your involvement in the campaign by taking some small, simple actions to show your support. In 2017, our campaign themes are #putyourhandup #goorange and #freefromviolence – every Victorian can play a role in preventing family violence to help make Victoria a safe and equal society.

How can you get involved? Join the movement on social media using the hashtags #putyourhandup, #goorange and #freefromviolence. Orange your world by wearing orange and displaying orange in your home, neighbourhood or workplace. Check out the range of community events happening during 16 days, or add yours! https://www.vic.gov.au/women/family-violence-prevention/victoria-against-violence.html

To find out more about Victoria Against Violence visit the Women Victoria website https://www.vic.gov.au/women/family-violence-prevention/victoria-against-violence.html

hand

to end violence

Put your

up #putyourhandup#goorange#freefromviolence

9


Campaign AssetsSample Web CopyVictoria Against Violence – 16 Days of ActivismThis year marks the third anniversary of the State Government’s Victoria Against Violence —16 Days of Activism campaign commencing on the International Day for the Elimination of Violence against Women, 25 November and concluding on International Human Rights Day, 10 December. The initiative seeks to turn Victoria’s attention to the devastating impact that family violence has on the lives of so many.

Violence affects too many families in Victoria, and we all have a role to play in preventing violence in our community. We are seeking your involvement in the campaign by taking some small, simple actions to show your support. In 2017, our campaign themes are #putyourhandup, #goorange and #freefromviolence – every Victorian can play a role in preventing family violence to help make Victoria a safe and equal society.

You can join the movement on social media using the hashtags #putyourhandup #goorange and #freefromviolence. Orange your world by wearing orange and displaying orange in your home, neighbourhood or workplace. Check out the range of community events happening during 16 days, or add yours! https://www.vic.gov.au/women/family-violence-prevention/victoria-against-violence.html

10


Key Facts and Stats

Every 2 minutes, family violence results

in a police call-outacross Australia

1 in 4 Australian womenhas experienced physical or sexual violence from

a partner

Aboriginal womenare 11 times more likely

to die as a result of family violence

Exposure to violenceharms the behavioural

and emotional developmentof children

32.7% of LGBTI Australians report

experiencing intimate partner violence

1 in 19 Australian men has experienced

physical or sexual violence from a partner

Women with disabilities are 40% more likely tobe the victims of familyviolence than women

without disabilities

tolongaku

37.5% of women accessingdomestic violence supportservices are of non-english

speaking backgrounds.

Aiutami

11


Support ServicesIf you or someone you know experience family violence help is available:

In an emergency, call 000.

SAFE STEPSFor confidential support and information call 1800 015 188 family violence response line 24/7.

MEN’S REFERRAL SERVICE (MRS) - 1300 766 491MRS provides anonymous and confidential telephone counselling, information and referrals to men, to help them take action to stop using violent and controlling behaviour. www.mrs.org.au

1800 RESPECT – 1800 737 732The national sexual assault, domestic and family violence counselling service. 24/7 phone and online services. www.1800respect.org.au

KIDS HELPLINE – 1800 55 1800Kids Helpline is a counselling service for Australian children and young people aged between 5 and 25 years. 24/7 phone and online services. www.kidshelpline.com.au

MENS LINE – 1300 78 99 78Professional support and information service for Australian men. 24/7 phone and online services. www.mensline.org.au

victoria against violence 16 days of activism · hats, hairspray, scarves, sunnies, lipstick, nail...

Documents