Health  &  fitness  tracking  app  +  

Wearable  Technology  +  

Health  &  Fitness  training  &  advice  =  BodyWise  

Bodywiseapp.com  @MrMikeHalligan  @BodyWiseApp  

How  have  we  gone?  

•  40,000  downloads  worldwide  •  USA  &  Australia  our  biggest  markets  •  Released  version  2  in  July  •  Team  including  2  personal  trainers  and  a  dieMcian  

What  is  it?  

•  A  dashboard  of  your  health  &  fitness  •  An  app  to  collect,  track  and  monitor  •  An  app  to  analyze  •  Coming  Soon:  A  personal  trainer  in  a  phone  

Idea  Crea(on  

Find  a  Target  Market  

•  What  is  the  core  value  that  you’re  producing?    E.g.  to  make  it  easier  to  form  a  healthy  habit  

•  What  is  the  pain  that  they  are  experiencing?    E.g.  They  have  to  track  some  things  in  a  diary.  They  stop  using      their  wearable  device  within  a  month.  They  don’t  have  the      knowledge  of  health  to  achieve  their  goal  on  their  own  

•  How  can  my  idea  or  technology  solve  that  pain?  

Design  is  crucial  

•  Incredibly  important  in  health  &  fitness  •  People  demand  good  experiences  •  The  harder  it  is  to  use,  the  fewer  people  will  use  it  

•  Tracking  is  by  nature  hard.  Make  it  as  simple  as  possible  

Customer  Profiling  

•  List  the  types  of  people  that  would  use  your  product  

•  Give  them  a  face  and  name  •  List  their  needs  &  how  they  would  each  use  it  •  Compare  how  your  product  stacks  up  for  each  need  

Principles  in  Product  Development  

1.  Keep  it  simple  

Principles  in  Product  Development  

2.  Involve  a  core  group  of  people  with  experience  in  design  fundamentals,  execuMng  ideas,  commercializing  ideas,  the  technology  you’re  using  and  leading  a  vision  

Principles  in  Product  Development  

3.  Keep  it  to  the  core  value  of  your  product  

Principles  in  Product  Development  

4.  Move  fast,  then  move  faster  

Principles  in  Product  Development  

5.  Have  the  guts  to  lead  and  be  the  voice  of  where  you  think  the  market  should  go  

Principles  in  Product  Development  

1.  Keep  it  simple  2.  Involve  a  core  group  of  people  with  

experience  in  design  fundamentals,  execuMng  ideas,  commercializing  ideas,  the  technology  you’re  using  and  leading  a  vision  

3.  Keep  it  to  the  core  value  of  your  product  4.  Move  fast,  then  move  faster  5.  Have  the  guts  to  lead  and  be  the  voice  of  

where  you  think  the  market  should  go  

www.bodywiseapp.com