vi jornadas emadrid "unbundling education". unbundling the university degree: experience...
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3,500,000monthly users
Unbundling the university degree
Natalie Cernecka, OpenClassrooms, at VI eMadrid Workshop June 2016
Hobby For 8 years Cofounders were 11 and 13
Pro For 2 years OpenClassrooms Freemium model
Bootstrap For 5 years As students
Global 2015+
1999 2007 2013 2015
#1 vocational edtech platformin Europe
40 team members 2,000,000 € raised 1,200
courses
Our mission: make education accessible
1.7 mln learners
Jobs-oriented paths focusing on digital skills
4
Product ManagerWeb development
Project ManagerDigital marketing
Project ManagerDigital design
Junior web developer Front-end developer PHP Symfony
developer
iOS developer Android developer Entrepreneur Digital designer Community manager
Fullstack developer Video game developer Data scientist Digital marketer Java developer CTO
UX designer
Courses produced in-house
5
Courses produced with partners
1. Specifications
Topic, learning objectives, summary
Pedagogical scenario
Production launch
2. Content creation
Text, videos, and exercises
Shooting, post-production
Coursereview
3. Pre-enrollmentCommunication
(newsletter, blog, social network, PR)
4. Operation
Community management
Customer service
5. Feedback analysisAudience, number of
enrolled users
Completion rates
Release
Instructional design and course production
One-to-one & small group mentoring
8
Subscription plans
9
Premium SoloFree Premium Class
Access to all courses
No mentoring
Unlimited video streaming
Course certificates
Premium Plus
Access to all courses
Personal mentoring
Unlimited video streaming
Achievement certificates
State-recognized degree
20 eur / monthFree 90 eur / month 300 eur / month
Access to all courses
Group mentoring
Unlimited video streaming
Achievement certificates
Access to all courses
No mentoring
Limited video streaming
Online degree in Multimedia project management
How it works
Launched in July 2015State-recognised degreeTogether with IESA MultimediaEveryone can enrolEntirely mooc-based, self-paced, 24/24 7/7Modules and individualisationProject-based approachPeer assessmentOne-to-one mentoringCompetences validates by mentorsFinal project defense with a commission
Online degree: 1st in europeFirst results and lessons learnt
