Lift Ticket to Ride: Integrated Marketing Overview

VH1 LIFT TICKET TO RIDE 2014A Breath Of Fresh Air

VH1 invites you to join us as we hit the slopes for our annual VIP ski & music event benefitting the Save the Music Foundation. Lift Ticket to Ride is back and taking place at a to-be-named ski resort in early 2014. The weekend long event will feature a mix of high caliber music performances and luxury hospitality within an intimate setting.

Details: • Location: TBD ski resort• Event Dates: TBD weekend in February 2014• Save the Music Foundation: Sponsor inclusion

with Lift Ticket to Ride requires a donation of $15-$30k pending level of involvement

2013 Location:The Peaks Resort and Spa, Telluride, CO

VH1 LIFT TICKET TO RIDE 2014Partnering With Lift Ticket

VH1 Top 20 Video Countdown cameras and crew will be on-site for the event to bring all the highlights to our audience. Music expert and Top 20 host, Jim Shearer, will enjoy the slopes, chill at the fire pit, and mingle with the celebrity guests while he counts down to the week’s #1 video in a special Top 20 Video Countdown: Lift Ticket to Ride Edition.

Top 20 Video Countdown Weekend Stunt: • 20 sponsored hours includes Top 20 premiere &

encore• Tune-ins: 15x with tags and adjacencies per

sponsor• Timing: tentatively March 2014

Custom partnership opportunities with Lift Ticket to Ride can also include thematic brand or on-site product integration delivered in content surrounding the stunt or within Top 20’s special edition episode.

Jim ShearerTop 20 Video Countdown host

*Opportunities require marketing, production, and creative approval. Subject to change. Production costs may apply.

Unique consumer activations with VH1 at Lift Ticket can offer additional brand engagement with VIP attendees. Directional opportunities may include:

• Logo placement on all on-site signage• Brand provided copy included in the welcome packet along (includes brand

logo with 2-3 sentences of VH1 approved copy)• Product exposure in hospitality suite• Custom on-site activations benefitting attendees

VH1 LIFT TICKET TO RIDE 2014Custom On-Site Opportunities

*Opportunities require marketing, production, and creative approval. Subject to change. Production costs may apply.

THANK YOU!