Better ROI comes down to people and their emotions. Inspiring your target

consumers to buy means connecting with them at multiple touchpoints

with messages that build relationships and impact decision.

At Vertis Communications that’s what we do best. Applying proprietary research,

digital program management systems, data-driven targeting technology, and

world-class production expertise, Vertis delivers superior program performance

for your print advertising and direct marketing programs. You get more than

a supplier — you get a partner — one who shares your concerns with reducing

program costs, improving quality, and getting to market faster.

An undisputed leader in

the development, production,

and distribution of sophisticated,

highly targeted print advertising

programs, we help you connect

with your customers and

deliver better results for

your program dollar.

insertsYOUR PRINT ADVERTISING PROGRAM SUCCESS IS OUR GOAL.

advertising

We offer:

• A variety of formats. Designed for better readership and response.

• Advertising versioning. Cost-effectively reach multiple target

audiences or achieve multiple business objectives.

• Local, regional, and national footprint with heatset and coldset

production. We produce any size job to your specifications and schedule.

• Value-added services. We provide expert implementation support at any

stage of advertising insert development, design, production, and placement.

• Client advisory services. We help you optimize your premedia, print,

and media processes, and get more from your print advertising

program investment.

• Complete program implementation and management services. Make

it easy for your company to focus on your core business and let our

experts cost-effectively prepare, produce, and deliver your program.

• Specialty programs. Reach Hispanic consumers, support special store

events, or use advertising inserts in conjunction with direct mail

to develop deeper customer loyalty.

Whether you want to drive new business or

strengthen existing customer relationships, Vertis

has a unique combination of skills that makes it easy

to implement finely targeted and personalized direct

marketing programs of any scope or complexity.

With in-line direct mail production expertise and

leadership position in laser-lettershop, and digital

printing solutions, we have the flexibility and

capability to produce any size, shape, and type of job.

And as an expert in list management and consumer

buying behavior, we increase program relevance,

readership, and response to secure a lasting place

for your brand in consumers’ homes and deliver

better return on program investment.

We also offer unsurpassed fulfillment services

from automated digital fulfillment to traditional

pick and pack. Through Vertis OnDemand™, our

Web-to-print fulfillment solution, you can order

direct mail products more efficiently over multiple

constituencies — speeding time to market, reducing

inventory waste, facilitating communications,

and assuring consistent brand presentation.

We offer:

• Production capabilities. We support any program

requirement, including in-line and laser-lettershop.

• Digital printing solutions. Customize program

messaging, content, and offers to individual

consumers and buying situations.

• Integrated direct marketing programs. Stimulate higher

response and deliver more value per program dollar.

• Data analytics. Identify the most likely

responders and their preferred media channel.

• List management services. Maximize mailing list

accuracy and program mailability.

• Mail planning and logistics expertise. Optimize

your campaign delivery.

marketingFORMAT INNOVATION, MARKETING INSIGHT, POSTAL EXPERTISE.

direct

Vertis premedia services

help you achieve your

marketing objectives with

superior accuracy, control,

turnaround time, and cost-

effectiveness. Our experts

have the industry insight

and application knowledge

to address all your premedia

needs for print advertising,

direct mail marketing, packaging,

out-of-home, and other media.

premediaTECHNOLOGY, PRODUCTION, AND PROCESS EXPERTISE.

We offer:

• Fully automated digital workflow systems. We configure your

advertising premedia for multiple applications and processes,

assuring brand presentation is consistent across all your materials.

• Integrated production solutions. With robust premedia and prepress

production systems, we eliminate handoffs, provide increased speed

to market, and deliver superior quality control for complex jobs.

• World-class color sciences expertise. Our people, experience, and proprietary

color management systems set the industry standards for keeping color

and brand presentation consistent across any application or substrate.

• State-of-the art, customizable digital asset and project management

systems. You and your work team set the rules for managing projects,

reviewing work progress, and editing or approving files – all from

your desktop.

• “Always on” customer service. We are on the job around the clock every

day with experts on-site, near-site, or off-site to manage your programs

and assure your needs and specifications are met – every time.

• Consulting. We are experts in analyzing media supply chain workflows,

and in identifying and implementing significant optimization solutions.

• End-to-end program delivery experience. We know how

to prepare, manage, and execute premedia files for

cost-effective production and press optimization

to achieve eye-catching results.

placementTARGETED PLANNING AND PLACEMENT TO IMPROVE ROI.

media

As one of the largest media placement agencies in

the U.S., we help you develop targeted campaigns

using advertising inserts, ROP, direct marketing,

and interactive vehicles. Vertis Media works with

you to answer the questions: Who do you want

to reach? What are your objectives?

We help identify geographic, demographic,

behavioral, and cultural targets through our

extensive research capabilities. Whether

your objectives are brand identity, customer

retention, customer acquisition, or transaction

size improvement, our analysts will recommend the

most effective media mix and targeting strategy.

By integrating all aspects of this targeted approach,

Vertis Media can better help you deliver the right

message to the right audience at the right time.

We can execute your entire media planning

and placement efforts, or you can license our

web-based software to keep those functions

in-house. Our wide array of service options

makes it easy to work with us.

We offer:

• Superior media planning. Target your advertising

investment for the best return by micro-geography,

target audience, and print medium.

• Expert negotiation and buying power.

We secure the best possible media rates for you.

• Process automation. We make placement, performance

tracking, and billing reconciliation faster and easier.

• ROI analysis. We measure and manage

the impact of your media investment.

Using our proprietary media management software,

AEMS™ (Advertising Event Management System),

with its extensive media planning databases and

advanced analytics, you can optimize media

spending and mix to more effectively reach

your target customers and achieve your

advertising objectives.

Whether you allow us to manage your media

strategy, or elect to do it yourself through

AEMS, Vertis Media is a valuable partner

in improving your advertising ROI.

CONSUMER RESEARCH

Maximize your marketing impact

through deeper customer understanding.

With budgets shrinking and competition on the

rise, marketing professionals must make every

dollar count. Vertis’ proprietary consumer research

studies bring fact-based insights into the habits,

attitudes, and buying behavior of consumers across

all major business segments to better inform program

development. We deliver customer insight

to make your marketing investment pay dividends.

Our proprietary research includes:

• Vertis Customer Focus®. Delivers the latest

information on Americans’ media habits

and buying behavior.

• RISC AmeriScan (Research Institute on

Social Change). Delivers deeper understanding

of consumer motivations and direction for

communicating more effectively.

We also handle a wide range of customer marketing

research, from traditional and online focus groups,

to phone and Web surveys, to ethnographic studies.

CREATIVE SERVICES

Calculate. Captivate. Communicate.

Creative Services is about bringing the best ideas to

life. At Vertis, we know how to deliver the right idea

that will cut through the clutter, resonate with target

consumers, and achieve results. Our team is more

than experienced creatives; we are keen strategists

and industry experts who are highly skilled in

data-driven communications, digital production

process, and consumer response marketing.

We design your program for success through:

• Strategy. We provide a well-calculated strategy

to customize creative executions by audience and

channel that resonate with your target audience.

• Concept. Vertis’ DataDrivenDesign™ delivers

relevant messaging, impactful imagery,

and an appropriate media mix to drive

consumer response.

• Execution. Taking great creative campaign

ideas – no matter how complex – and executing

them to perfection.

ENTERPRISE MARKETING SOLUTIONS

Stay ahead of the competition

without breaking a sweat.

Vertis’ robust line-up of technology solutions

simplifies the complex, time-consuming marketing

communications process, helping you to deliver

your message to the marketplace faster and more

effectively. With our enterprise marketing solutions

your message will be relevant, your branding

consistent, and your timing impeccable.

• Vertis Enklav®. Bringing together your

imagery, copy, pricing, and more in one

convenient digital resource.

• Vertis Marketing Resource Management.

Set up individual project work plans,

communication rules, and more to

suit your project needs.

• Vertis OnDemand™. Web-to-print solution

allowing users in your network to customize

marketing materials to local

market needs.

servicesGET MORE FROM YOUR MARKETING INVESTMENT.

marketing

INTEGRATED DATA SOLUTIONS

Realize the full potential of your customer data.

Leverage your customer data and our expertise

to get more from every marketing program dollar.

As a leader in applied database solutions, Vertis’

data professionals are experts at modeling, profiling,

and analyzing customer information to fine tune

every element of your marketing program from target

identification to media planning to creative design.

We turn data into actionable information that will

help you achieve superior results from your direct

mail marketing, out-of-home, advertising insert,

and point-of-sale program investment.

Our integrated data services include:

• Data Enhancements

• Data Analytics

• Data Hygiene

• List Services

• Ethnic Data Encoding

STORE-CENTRIC PROGRAMS

Drive traffic to your stores.

Get everything you need to achieve greater visibility

in your store trade areas and drive higher store

traffic on opening day – or any special day – with

the Vertis Grand Opening Toolkit. Vertis will be your

marketing partner for everything from program

planning through implementation, so you can plan and

execute store events smoothly and cost-effectively.

Vertis Communications starts by collaborating with

you to understand store event strategy, objectives,

and budget by location. Then, we examine potential

prospects within a precise radius around each store

and create a target profile based on demographics,

lifestyle, purchasing behavior, and media habits.

Through this, we can recommend effective ways to

reach your customers. This profile becomes the

focus of a store-centric plan that includes:

• Program messaging and offers. Resonate

with each store’s local target audience.

• Integrated media program. Defines the right mix

of advertising inserts, direct mail marketing,

door hangers, out-of-home advertising, and

in-store signage to drive traffic to your doors.

HISPANIC MARKETING

Reach 45 million potential customers easily and cost-effectively.

Penetrating the Hispanic market requires culturally attuned messaging, in-language

communications, and an understanding of cultural differences that influence the

effectiveness of different media. Vertis has the marketing insight, media understanding,

and delivery vehicles to make your offer resonate with Hispanic consumers.

Our end-to-end program development capabilities include:

• Vertis Customer Focus® Opiniones. Proprietary research from Vertis provides your company

with important insights into Hispanic buying behavior and media usage across a wide

variety of consumer categories.

• Brand communications. Rely on us to culturally adapt and appropriately translate your

brand positioning into language that will be relevant and compelling to Hispanic consumers.

From target customer analysis to a full suite of creative services, we have the ability

to define, design, and create the right execution for your product.

• One-to-one marketing and targeted list development. As experts in one-to-one direct marketing,

we source and optimize targeting data to create high quality mailing lists that address your

marketing objectives and enable customization of communications to individual households

based on language preferences, buying behavior, and other characteristics.

• Media planning and placement. We combine micro-geographic targeting technology,

media expertise, and understanding of Hispanic consumer behavior to define the

precise mix of direct marketing, newspaper, advertising insert products, door-to-door,

and other locally targeted media that will achieve your marketing objectives.

(FPO)

Vertis has the proven

project management expertise

– from large to small promotions –

and production capabilities across

a wide array of substrates and

processes. We help you cost-

effectively implement innovative

out-of-home programs that deliver

superior visual impact and engage

consumers where they drive,

travel, and shop.

homeDELIVER BIGGER-THAN-LIFE IMPACT.

out-of-

We offer:

• A full range of advertising production capabilities.

Large format, grand format, and point-of-purchase (POP)

meet all your program requirements.

• Creative and premedia workflow solutions. Adapts your

creative concept to different applications and design

materials for cost-effective production.

• Program versioning. Addresses different target audiences, store

area situations, regional requirements, and strategic objectives.

• Program management services. Allows you to focus on your

business while our experts prepare, produce, and deliver

your program materials to the right specifications and

get you to market on schedule.

Headquartered in Baltimore,

Vertis Communications has more

than 100 locations nationwide.

Our dedicated professionals

support more than 3,000 clients,

including retailers, manufacturers,

newspapers, and advertising

agencies. Vertis delivers marketing

programs that create strategic

value for clients by using creative

services, color management

technologies, proprietary

research, customer targeting

expertise, premedia and media

services, combined with our

world-class printing expertise.

© 2008 Vertis, Inc. Vertis, Customer Focus and Enklav are registered marks of Vertis, Inc. Designed by Vertis Creative and produced at Vertis Print Solutions Vertis_Overview_B0803

250 West Pratt Street, Baltimore, MD 21201 | vertisinc.comCall 800.577.8371 to learn more.