Verbal Branding

BACN 5/22/15

DEFINING VERBAL BRANDING

Speak well off-the-cuff Killer elevator speech Hold your own in Q&A Shine in interview or panel Handle impromptu pitch Work a room, networking

ONE GOAL TODAY - DISPEL MYTH: YOU CAN’T PLAN VERBAL BRANDING

VERBAL BRANDING

VERBAL BRANDING ARE YOU STICKY?

Cuts to the chase? Clear intention? Emotionally engaging? Relevant?

VERBAL BRANDING THINK FAST ON YOUR FEET

VERBAL BRANDING PROFILE AUDIENCES – FAST

IS AUDIENCE THINKING, “INFORM ME---OR--FIX IT?”

VERBAL BRANDING : PROFILING

VERBAL BRANDING

“Think Different

“Don’t Do Evil”

“Ask us anything

Just do it!

Can You Hear Me Now?

What happens here, stays here

Everyone’s Favorite Driver

Democratize Commerce

VERBAL BRANDING

ELEVATOR SPEECH

It’s not there yet unless: We know business you’re in

We see benefit to us

Language is sticky

Make Them Care Make Them Believe Make Them Trigger

VERBAL BRANDING

T H E P I T C H

VERBAL BRANDING

CLEAN UP YOUR ACT

Blasts thru content…Very wooden…Hesitant…Runs over time…Paces…Poor eye contact…Plays it safe …Guarded…too little stage presence…Relies on slides to be The Show … Avalanches data…Uses too many glottal fillers…

Watch out for “mico-tells”

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Verbal Branding What If Scenarios

VERBAL BRANDING What if your peers are texting,

distracted or resistant? How do you win them back?

VERBAL BRANDING

IN CLOSING…

Verbal branding doesn’t just spring from intelligence or experience.

Many have that. Your job is to remove every obstacle to

the ferocious clarity of your vision when telling your tale.

Workshops or Private Coaching

Strategic Communications Counsel Writing-producing – all media

Q&A