vanina santana sweeney
TRANSCRIPT
Vanina Santana-Sweeney
Deloitte Australia
June, 2011
Creating Online Sustainable
Recruitment Strategies &
Obtaining the Right Talent.
Online
Recruitment
Toolkit
Latin American
Pas
sio
nat
e
Sourcing
6 © 2011 Deloitte Touche Tohmatsu
Numbers
• 101M+ LinkedIn users around the world
• 2M+ in Australia
• 36% are ages 25-34
• 36% are ages 35-54
• 7% are ages 54+
• 76% of all LinkedIn members are in the top 10
counties that include US, UK, India, Canada and
Australia.
• 52% of LinkedIn members are located outside US
Numbers
• Used by 69 of the Fortune 100 companies
• More than 1M companies have LinkedIn Company
pages
• 16% High Tech
• 13% Finance
• 9.5% Manufacturing
• 8.5 % Medical
• 6.7% Consumer goods
Research
Connect
Group
Broadcast
Introduce
Advertise
Recruiter
• Complete database (100M +)
• Full profile
• Clipboard
• Save Boolean search strings / History
• Team Collaboration
• 50 InMails per month
• Save templates
• Project tools
• History of interaction
Business
• Network driven
• Access to 300 to 700 members
• 3rd degree only first name
• Profile Organiser
• 3 InMails per month
Research
Boolean Operators
Key Word Search
Inside LinkedIn Outside LinkedIn
Semantic Search
Semantic = Meaning
• Word Proximity
Tax / Taxation
• Abbreviations
PwC = PricewaterhouseCoopers, Big 4 = Big
Four
• Synonyms
Software Engineer = Developer
Broadcast
Broadcast
Groups
Groups
• Post unlimited number of jobs on the job board
• Connect with members that you don't know
• Link your job post to your careers website
• Job feeds to inbox of group members
• Contact group members directly
• Reach captive audience
• Post on multiple groups
• Research candidates
Groups
Advertise
Advertise
Key word
algorithm
The Wall
Tab: Ask us // Ask a Deloittian
Tab: Livestream // The Green Room
Tab: Twitter
The App
•Choose
•Search / Broadcast / Advertise
•EVP
•30 sec elevator pitch
• Multimedia
•Human touch
Homework
I Saw
Your
Profile
Online...
Got InMail...
Mobile Connectivity
Leverage Social Networks
Leveraging
5,700 recruiters
Mobilise all
staff to
act effectively as
Recruiters
•Increase brand awareness
•Source talent proactively
•Leverage our employees’ networks
•Present a realistic, user generated
impression
•Engage & collaborate internally
5700 Recruiters
Sites Aligned to Objectives
• To increase brand awareness
• To source talent pro-actively
• To present a realistic, user-generated impression of Deloitte for
prospective candidates and clients
• To leverage our employees networks & mobilise all Deloitte
staff to act effectively as recruiters
• To engage and collaborate internally
5293 Deloitte Australia @Green_Dot followers
2617 Your Future @ Deloitte Australia fans
2500 downloads of Join Me @ Deloitte app
3389 Deloitte Australia employees who are registered
users
4398 of 5000 Deloitte Australia employees on
72,000 video views on the Deloitte Australia channel
Social Media @ in Numbers
Social Media Culture: Recruit the CEO
“The Job”
“The Job”
“The Job”
Deloitte Digital – Professional Services Online
Source: Kennedy Report on APAC consulting marketplace(2010)
Revenue ($m)
Top Management Consulting Practices in Asia Pacific by Revenue (2009)
Social Media Activists
Deloitte Digital Hires on Twitter
frankfarrall12:54pm via Twitter for iPad
Welcome to Rick Breumelhof, a technology
developer who joins#donline in Adelaide today! #in
Welcome to Andrew Nguyen -
@established1987 - an online creative designer,
who joins #donline in Melbourne today!4:49 PM
Nov 14th via LinkedIn
Welcome to all of our summer vac interns
who start with #donlinetoday! We're excited to
have you join us for a great learning
experience.about 6 hours ago via ÜberTwitter
Personal Brand + Corporate Brand
T a l e n t M a g n e t s
Social Media Risks & Advantages
•Provide framework
•Use strategies & tools
•Use wisely
– Neutralise competitors
–Strategic advantage
–Increase talent market share
–Brand awareness
