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Smart Communication!

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A clear understanding of communication becomes an important step towards self-analysis, priorities, character and values of life...

Please answer yes or no:

5 Question Checklist: Putting the principles of spoken communication to work

Please answer yes or no:

1. Is this quote still valid today?: “What you do speaks so loud that I cannot hear what you say.” — Ralph Waldo Emerson, (1803 — 1882)

Please answer yes or no:

2. Do you plan what you are going to say before and during meetings, interviews and telephone calls?

Please answer yes or no:

3. Has anyone found anything you have said or written in the last week to be lacking in clarity?

Please answer yes or no:

4. Have you taken steps to become a clear thinker?

Please answer yes or no:

5. Which of these statements better describe you:

• “He/she has a gift for making the complicated sound simple.”

• “He/she tends to turn even the simplest matter into something that is difficult and complicated.”

Suggestion

Improve on any no-responses and incorporate your effective communication into everything you do.

The communicative components are:

(Gudykunst, 1991; Adler and Towne, 1996)

communicators,

(Communicators are senders and receivers of messages.)

message,

(The message is the content.)

medium,

(The medium is the particular means of conveying the message. Donald W. Fiske (1990) described three types of media: !1 Presentational-e.g. the voice, face, body. !2 Representational-e.g. books, paintings, architecture, photographs. !3 Technological/mechanical-e.g. television, radio, CD, telephone.)

channel,

(A 'Channel' 'connects' communicators and accommodates the medium. For example, a telephone cable.)

code,

(A code is a system of meaning shared by a group.)

noise,

(Noise is any interference distorting or degrading the meaning of the message.)

feedback

(Feedback is the receiver's response to a sender's communication.)

and context

(All communication takes place within a context and is crucially influenced by it.)

"All communication reduces uncertainty."

(Berger and Calabrese, 1975)

Communication requires at least two parties to inform each other...

... And maybe why examples of Customized Direct Marketing have been successful.

Preface: The “Smart Communication” white paper was written as a thought-provoking guideline.

Smart CommunicationReaching Engaging Communication Beyond Ourselves

The Oxford dictionary defines "smart" as

intelligent.fashionable & stylish.

computer-controlled to appear intelligent.clean & neat.

“Smart” + “Communication” reveals the challenges

in reaching optimal communication.

Smart communication applications should be completely seamless

and integrated.

“Consumers appear overwhelmed with content and are interested in

personalization to cut clutter in their lives.”

— 2006 ChoiceStream Personalization Survey

Dissatisfaction occurs when service fails.

In our service-oriented society, the client expects to be served and

communicated to.

Once the consumer accepts a brand, the brand enters

into an agreement to foster a relationship and grow

with its consumer.

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Relationships between consumers and brands are not dissimilar to

interpersonal relationships.

A “Smart Dialogue” increases

• Brand Image.

• Loyalty.

• Sales.

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In the past, a producer would directly represent

their goods in the marketplace.

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In the advertising age, marketing agencies helped transition direct producer contact with media.

“Smart Communication” reunites producer & consumer.

Before Customisation, brand dialogue was

• sorely a monologue with advertising.

• slow & tedious between consumers & brand.

sorely a monologue with advertising. slow & tedious between consumers & brand.

Smart = CommunicationSmart Communication

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Smart Communicationis a breath of fresh air...

2007|2014 © Andreas Weber, Mainz @ValueCommAG

a.weber(at)value-communication.com