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November 2015

Using Twitter to Bolster Your Brand

About Education Week■ Editorial Projects in

Education—the nonprofit publisher of Education Week, edweek.org, the Education Week Teacher online site, Digital Directions, and other print and digital products—is the leading independent provider of news and information in K-12 education.

Presentation Details■ Pictures■ Live and Post Tweeting■ Twitter Tips and Tricks

Our Picture Exploration■ ALWAYS try to use pictures in Social Media.

Why?

+35% +58% +166% +35% +333%

Live Tweeting

Post Tweeting

Benefits

Tweeting With Pictures

Asking a Question

Using a Q&A

Tips and Tricks■ Thank sponsors

Utilize Tweetdeck

Create a Social Media Log■ Accountabi

lity■ Even out

posting time

■ Find gaps in Tweeting

Utilize Twitter Analytics

Keep Investigating New Apps

Remember■ You can ALWAYS keep improving■ There is never a “stopping point” of perfection

Questions?