VADA PAV ADVENTURES

GOLI V/S JUMBOKING-COMPARISONS

Started in 2004

Started in 2001

224 Outlets

53 Outle

ts

StatesMaharashtra,Karnataka,Tamil Nadu,

MP,Chattisgarh,

UP,AP,

Delhi,NCR,

Gujarath

StatesMaharashtra,Karnataka,

MP,Chattisgarh,

Delhi,Gujarath

FY 13 Revenue

25 Crores

FY 13 Revenue

17 Crores

ORIGIN

Founders

Venkatesh Iyer

Shivadas Menon

Initial Investment

One Crores

Founders

Dheeraj Gupta

Reeta Gupta

Initial Investment

Two Lakh

Venkatesh Iyer

Shivadas Menon

What’s making Goli/Jumboking open outlets easier

GOLI/JUMBOKING

Take-away/stand-eat-and-go customers

Staff size is three or four people

Fast Foods Restaurant like McDonalds,Pizza

Hut,Dominos,KFC

Air-ConditioningSeating

arrangements

More staff to attend customers

Minimum store size

INVESTMENT

FACTOR

1)Jumboking sources 80% of its patties from Tasty Bites in Pune and 20% from Vista Processed

Foods2)Vista Processed Foods,a

subsidiary of OSI Inc makes the McDonald

burgers across the world3)While the Mayonnaise

comes from Bector Foods

1)Goli sources its patties from Vista Processed

Foods2)While the Mayonnaise

comes from Unilever

Supply Chain Management in GOLI/JUMBOKING

Supply Chain Management(SCM)of

both ‘GOLI & JUMBOKING’is

completely outsourced

Jumboking has 4 cold rooms in

Mumbai,Bengaluru,Indore & Delhi

Goli has 15 cold rooms across location such as

Bengaluru,Nashik & Delhi

Perishables such as the ‘Pav & Chutneys’ are sourced

locally at Both firms

Market Size

The market for Chain Restaurants according to Technopak,is $ 2.5 Billion with Quick Service Restaurants(QSR)accounting for half at $ 1.1 Billion

At the projected Market Size of $ 8 Billion in 2020,QSR are expected to be as large as $ 4.2 Billion

Concept of Food StandardizationIt is a fact that no regional food has made it big as a national brandThough Idli & Vada have made it,there is no PAN India chain dedicated to them

Indian Foods have regional variations that make it harder to standardize themWhile Global Chains like McDonald,Subway,Dominos have one base dish either Burger or PizzaIndian consumers are not willing to spend much on Indian FoodsIt is the Global Brands that have an aggregate 63% share of domestic Food Market

Positioning -The Vada Pav has found appeal outside Maharashtra

since it is positioned as Mumbai’s favorite food. People are curious since they may not have had it but are familiar with the name

Acceptability -Potato as a vegetable has very high acceptability

across India.It is being used in paranthas,chips & bondas

Success Factors (GOLI & JUMBOKING)

• Jumboking opens its first outlet

• Jumboking has started experimenting with franchising and now has 6 operational outlets.

• Jumboking has 15 operational outlets.

23-08-2001 to23-08-2005

• Jumboking receives award for New Concept in Franchising.

• Jumboking receives award for Innovative Franchisee model.

• Featured by BBC as one of Asia’s most innovative business models.

• Jumboking becomes a case study by knowledge@Wharton

• Jumboking`s MD Dheeraj Gupta invited to be on the jury-ET Retail Awards

2007 To2010

• Jumboking gets invited to the retail leadership summit 2011

• Jumboking ranked among the top 100 Franchise opportunities of the year 2011 in India

• Jumboking sells nine crore Vada Pavs, MS Dhoni becomes our 9 croreth customer

• Jumboking upgrades to a international Frozen Products Supply Chain

• Jumboking goes national with the launch of its expansion program in 18 new cities across India

• Jumboking receives award for Best Indian QSR Chain

2011 toSeptember

2013

JUMBOKING-A SUCCESSFUL JOURNEY

GOLI VADA PAV

GOLI SABUDANA VADA

GOLI PALAK MAKKAI TIKKI

GOLI CHEESE UNGLI

GOLI MIX VEG VADA PAV

GOLI SCHEZWAN VADA PAV

GOLI CHEESE VADA PAV

GOLI TIKKI VADA PAV

GOLI MASALA VADA PAV

GOLI OFFERINGS/MENU

REGULAR COMBO

BUTTER GRILL COMBO

TANDOORI PANEER COMBO

SCHEZWAN COMBO/CHEESE

GRILL COMBO

VEG CRISPY/CHEESE

COMBO

CORN PALAK/CHEESE COMBO

JUMBOKING OFFERINGS/MENU

JUMBOSA

Anup George RebelloAsst.Manager

The Catholic Syrian Bank Ltd