uxsg 2014 conference - sponsorship pack

An event for everyone to connect, share and learn from each other across different disciplines and culture, who are interested and passionate about designing great experiences for people and business

for a better world for all.

Sponsorship Pack

User Experience Singapore (UXSG) is a user experience community that brings together UX professionals and enthusiasts in Singapore.

Established since 2012, UXSG’s goals are to:

• Connect UX practitioners across all industries and design disciplines

• Strengthen UX competencies through the sharing of knowledge

• Promote the professional development and education of UX in Singapore

ABOUT UXSG

Values

Openness Embrace Alteration

Diversity

By organising this conference, we hope to achieve the following outcome:

• Raise not only the awareness, but the standard of the design practices in Singapore by exposing attendees to world-class UX practitioners with their presentations and workshops.

• To help Singapore as a country to establish presence among the global UX conferences as part of the global movement.

• Provide an opportunity for product managers, designers, senior executives and startups to tap on global experts to drive product & service innovation.

OUTCOME

UXSG Conference 2014 is organised by an 18-member, all-volunteer planning team.

We are a group of professionals who are passionate about User Experience Design, and dedicate our personal time to contribute to the community.

VOLUNTEER TEAM

Not in picture: Jiajin, Chee Koon, Kaisen

UXSG 2013 ATTENDEES

1%3%3%

5%

17%

71%

South / East Asia

Oceania

Europe

North America

Attracted about 30% of overseas attendees, which exceed our

expectations

ASEAN

Singapore

WHERE ARE THEY FROM

Singapore

196

Malaysia

18Indonesia

10

Philippines

18

China

4

Hong Kong

4

Taiwan

2

Japan

2India

2

United States

4

Australia

6

New Zealand

2

United Kingdom

3

Ukraine

3

Netherlands

1

OUR VIEWS

UXSG Slideshare views: 7,954 (as of 31 May 2014)

UXSG video album plays: 1,427 (as of 31 May 2014)

MEDIA PRESENCE

OUR PAST SPONSORS

“The sponsorship pack was good. The value was about right. We sponsor occasional events, mostly in order to help build the industry and support the events that are supporting us and our customers.”

- Andrew Mayfield, CEO, Optimal Workshop

“We were glad to help and hope to do so again! Keep those events coming! ” - Louis Rosenfeld, Founder, Rosenfeld Media

“As a young company, we would like to connect with companies in the Southeast Asia region. It is important to have networking opportunity at our stand to talk and get to know people. This allows us to

have follow up conversation with them. ” - Alvin Cai, CEO, Netizen Testing

“It was great for positioning us in the Singapore market. We made some very good contacts and friends, but didn't generate any direct business. The staff enjoyed it too! Thanks! ”

- James Breeze, CEO, Objective Asia

OUR GOALS IN 2014Multi-Tracks Initiatives

• Run social events as knowledge exchange platform for different levels of practitioners

• Create a platform for local and asian practitioners to learn, practice and shine by speaking in short presentation sessions.

• Industry-specific workshops for Healthcare, Banking, Technology Products and eGovernment

Communities ⟫ Businesses ⟫ Government Collaboration

• Connect different UX communities within Singapore and Asia (UXPA)

• Partnership with corporate organisations for the industry tracks

• Dialogue with government agencies and education institutes on programming and support

Raising Awareness

• UXSG Conference 2014 - “Impact through Design”

• Co-promote with other regional design events

Venue: The Star Performing Arts Centre The Star Performing Arts Centre is strategically located at the heart of Vista Exchange at Buona Vista, also known as the One North precinct.

FacilitiesFun learning, cool people, personal experience!

An event for everyone to connect, share and learn from each other across different disciplines and culture, who are interested and passionate about designing great experiences for people

and business for a better world for all.Being a Sponsor at the event

SPONSORSHIP VALUESPAPERLESS

• No goodie bags, no brochures - because nobody reads them and is ineffective (validated)

• Move the marketing content to digital, it is more long lasting and targeted

RELEVANCY

• No hard-selling - because smart people knows what they want, what they need is education on the value of your product and service offerings

• Marketing should be relevant and timely, we push out notifications to attendees via mobile app at the appropriate situations and timings

BEING ACTIVE

• No more “boring” moments by sitting around the booth waiting attendees to express interest in your offerings - no booth concept this year!

• Be part of the event, mingle and talk to attendees to understand their product needs, listen more -- sell less -- understand needs

Main Event Sponsor1

One slot only - $12,000SGD Includes 5 full conference tickets

Early bird ticket price of SG $700 for additional tickets

Associate your brand as the thought leader within the UX profession

Your organisation logo will be displayed registration booth on the first day, preview screen for keynote sessions AND at the main stage with our iconic cardboard sculpture throughout 3 days.

Your Logo

Your Logo

Wifi Sponsor2

In the modern era, Maslow hierarchy of needs has a revised version where people needs wifi.

People loves to share photos, post learnings, download presentation slides etc.

Be part of the things that matters to people your company name



Lunch Out Experience3

We believe lunches at events are important, and a fantastic way to “break the ice” and understand what they do in their work life, challenges faced, and potential business needs (be it services or products).

Be part of this unique lunch out experience where attendees have great lunches, and knew you are the sponsor that make it happen

Your Logo



Tea Breaks4

Food has always been part of Asian culture, and people loves good food!

We want our attendees are happy with the food provided during breakfasts and afternoon tea breaks, leaving them with fond memories of the event!

We only work with food caterers of the highest quality, so do with our sponsors!



Tea Break booth - Your Logo

Coffee Sponsor5

Coffee!!! An essential need for a mind blowing three days learning event!

We scouted, test tasted the best coffee in Singapore for 3 months, before found our ideal coffee partner, Jimmy Monkey!

They served a total of 1,300 cups for 275 attendees last year, that’s average of 4.5 cups of coffee in 2 days. I’m sure they will remember the generous sponsor!



Your LogoAlready tak

en

Networking Drinks6

These are the nights where dialogue gets interesting - where friendships and partnerships are forged.

People loves to mingle and network, be the sponsor that brings them laughters and joy!



Networking booth - Your Logo

Cardboard Sculptures7

Received overwhelming response when we introduce the concept of physical, fun, playful artefacts.

People loves to have fun, and people remembers fun moments. Be a sponsor of our card board sculptures if being fun is part of your brand values!



Your Logo in selected artefacts, and announcement to the attendees

Visual Recordings8

Again, we introduced the concept of visual recordings to help capturing the key essence of each keynote presentation, as part of facilitating more effective learnings.

Now, it has become a trend where visual recordings are essential for conference events. Help us to continue the tradition by being a sponsor with us!



Your Logo will be part of illustration footer note, and announcement to the attendees

Already tak

en

Charging Station9

We communicate and transmit loads of data through our mobile phones, and everyone always needs more “juices” to stay connected!

Be the sponsor that saves their days by helping us to design a people-centric mobile phone charging station!

Images used are for illustrative purpose only



Your Logo

Already tak

en

By sponsoring UXSG Conference 2014, your brand will be connected with some of the most influential UX practitioners, organisations or leaders in the industry. It

also provides you with brand visibility and networking opportunities.

You will be recognised as the official sponsor on all materials from pre-launch to post launch updates through the following digital touch points.

If you are interested in sponsorship opportunities or event partnerships, contact us at [email protected], we would love to hear from you!

• UXSG Conference website

• UXSG Facebook Group

• UXSingapore Twitter Feeds

• Conference Mobile App

• Digital displays at the conference venue

Be Part of it!

mailto:[email protected]

uxsg 2014 conference - sponsorship pack

Design

user experience singapore

education of ux

ux professionals

singapore market

different ux communities

ux competencies

worldclass ux practitioners

awareness uxsg conference