UXPA 2015 UX Strategy Tutorial

Download UXPA 2015 UX Strategy Tutorial

Post on 13-Aug-2015

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  1. 1. StephenDenningUXDirector @steve_denning AbiReynoldsPrincipalUXConsultant @abijreynolds 22June2015 1 Whatthe*UX?!? AStructuredApproachtoTacklingUXStrategy #uxpa2015 @uservision
  2. 2. 2UXPA2015 Yourhosts forthis evening Abi @abijreynolds Steve @steve_denning
  3. 3. 3 Whosintheroom UXPA2015
  4. 4. 4UXPA2015 150+yearsexperience
  5. 5. UXPA2015 DirecHng Managing Researching Designing ConsulHng
  6. 6. 6UXPA2015
  7. 7. 7UXPA2015
  8. 8. 8UXPA2015
  9. 9. UXPA2015 SizeofUXteam
  10. 10. 10UXPA2015
  11. 11. 11UXPA2015
  12. 12. 12UXPA2015 hQp://www.briHsh-sign.co.uk/briHsh-sign-language/ Introduce yourself
  13. 13. TutorialAims TothinkaboutwhatUXStrategymeanstoday ToconsiderthechallengesofimplemenHngUXStrategy ToworkthroughaframeworkforcreaHnganddevelopingUX Strategyinyourcompany Todeveloparoadmap/acHonplantomatureUXinyour organisaHon UXPA2015 13
  14. 14. PresentaHonHtle/Footertext 14 Ourjourneyhere
  15. 15. 15UXPA2015
  16. 16. 16UXPA2015
  17. 17. May2015 17
  18. 18. TheChallengesofEmbeddingUX EducaHon&Awareness BusinessAlignment ProvingtheValue IntegraHon 18UXPA2015
  19. 19. Servicesareo`encreated fromtheinsideoutonly consideringthecustomer experienceattheend, makingtheexperiencea consequence,ratherthan anintenRon. UXPA2015 hQps://hbr.org/2009/06/a-framework-for-building-custo.html
  20. 20. Weshouldthinkaboutthe customerexperiencerst andbuildfromthat. Thismakesthecustomer experienceintenRonal ratherthanconsequenRal. UXPA2015 hQps://hbr.org/2009/06/a-framework-for-building-custo.html
  21. 21. UXU=X Developer-drivenexperience 21UXPA2015
  22. 22. UXU=X Product-drivenexperience 22UXPA2015
  23. 23. UXU=X HiPPO-drivenexperience 23UXPA2015
  24. 24. 24
  25. 25. UXUI 25UXPA2015
  26. 26. Source:www.helloerik.com/ux-is-not-uiUXPA2015
  27. 27. =UXStrategy 27UXPA2015
  28. 28. 28Source:GoogleUXPA2015
  29. 29. 29 ProductUXStrategy vs InsRtuRonalUXStrategy UXPA2015
  30. 30. WhatdoesUXStrategy meantoyou? 30UXPA2015
  31. 31. WhyUXStrategy? Clearlycommunicateswhereyouwanttobe StatesprocessesandacHviHesneedtosetuporimprove ArHculatesjobrolesandresponsibiliHes Providesasetofguidelinesandprinciplestosteerprocesses Educatesandraisesawareness Allocatebudgets PutstheUserandInsightsattheCentreoftheProcess 31UXPA2015
  32. 32. Framework 32UXPA2015
  33. 33. PresentaHonHtle/Footertext 33 Vision Landscape Roadmap Measure WheredoweWhereareweHowdowegetHowwillweknow wanttogetto?now?there?ifweresuccessful?
  34. 34. Vision 34UXPA2015 Wheredowewanttogetto?
  35. 35. WhatisaUXVision? 35UXPA2015 Aclearstatementofforward-lookingintent.Adesiredend-state. What? Why? UXVisionstatement Roadmap Who? When? How?
  36. 36. Cra`ingtheVision 1.ApplytheUX lenstothe organisaRonal vision 36 UX UXPA2015
  37. 37. Useful DesirableUsable Valuable CredibleFindable Accessible UXPA2015 2.Pullin theelements oftheUX Source:PeterMorville Cra`ingtheVision
  38. 38. UXPA2015 3.Createthe UXVision Source:yourdicHonary.com Cra`ingtheVision Short Specic Unambiguous Simple Avoidbeingtoospecic Avoidbeingtogeneric Thebestvisionwillbeclearaboutwho youaswellaswhoyouwishtobecome.
  39. 39. Landscape 39UXPA2015 Whereareweatthemoment?
  40. 40. Push/PullFactors UXPA2015 Whatisholdingyouback? Whatispushingyouforward?
  41. 41. Integrated Managed Recognised Informal UXMaturity HowestablishedisUXinourorganisaRon? UXPA2015
  42. 42. Roadmap 42UXPA2015 HowwillwegetfromAtoB?
  43. 43. PresentaHonHtle/Footertext 43 Buildingtheteam
  44. 44. 44UXPA2015 UX Product CX Digital MarkeRng Agile
  45. 45. Measure 45UXPA2015 Howwillweknowifwearesuccessful?
  46. 46. UXPA2015 46
  47. 47. UXPA2015 47Source:ArronWalterUXmaQers Wisdom Knowledge InformaHon Data
  48. 48. KeyPerformanceIndicators Purpose Timescales Benchmarks AcRons UXPA2015
  49. 49. KeyPerformanceIndicators Strategic Web(AnalyRcs/SEO) Financial/sales Support Social Campaign UX/Usability Usefulness Findability EecHveness Eciency SaHsfacHon UXPA2015
  50. 50. 50 Vision Landscape Roadmap Measure UXPA2015
  51. 51. 55NorthCastleStreet Edinburgh EH23QA UnitedKingdom Tel:01312250850@UserVision www.uservision.co.uk hello@uservision.co.uk StephenDenningUXDirector @steve_denning AbiReynoldsPrincipalUXConsultant @abijeynolds 22June2015