uxnz 2015 talk - ux coaching by jodine stodart

01/05/2023 Commercial in confidence 1

UX COACHINGEmbedding UX practice from the outside in

Jodine Stodart@jUXposition

Commercial in Confidence 2

UX COACHING

Coaching & UX CoachingConditions for SuccessFour Stages• Understanding• Demonstrating• Participating• Practicing

Conclusion

29 July 2015


Coaching

A process of guiding and supporting an individual in learning and practicing specific skills or tasks


UX Coaching

Same process, with user experience research tools and methods being the focus of the skills learnt and tasks practiced.


UX COACHINGOUTCOMES

Transformative for both end USERS and the

TEAMS being coached

UX COACHING


Conditions for success


UX COACHING

CHANNEL

CHANNEL

CHANNEL

JLCL

GJ LJJ J

JL JG

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ORGANISATION


UX COACHING

COMFORTZONE

COMFORTABLE BUT

UNSATISFIED


UX COACHING

The pain of change

needs to be less than the

pain of staying the

same…


UX COACHING

CHANNEL

CHANNEL

CHANNEL

GLCL

GJ LGL J

GL JG

G CLL GL

ORGANISATION


UX COACHING

UX COACHING BRIDGE

CHANNEL

CHANNEL

CHANNEL

JJJ

JJ J JJ J

GL JG

G CLL GL

JORGANISATION


UX Maturity Model


UX COACHING

UX COACHING BRIDGE

CHANNEL

CHANNEL

CHANNEL

J

JJJ

JJ J JJ J

GL JG

G CLL GL


UX COACHING

UX COACHING BRIDGE

CHANNEL

CHANNEL

CHANNEL

J

JJJ

JJ J JJ J

JJ JJ

J JJJ JJ


UX Coaching as a journey

Four stages in the journey

UNDERSTANDING DEMONSTRATING PARTICIPATING PRACTICING

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J JCURRENT

STATE

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OUT OF D2D

LISTEN

EVIDENCE

EXPOSURE

CONTROL OWNERSHIP

COLLABORATE EVERYONE

FAILURE

SUCCESS

GO IT ALONE

17

Four stages


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Four stages

DEMONSTRATING PARTICIPATING PRACTICINGUNDERSTANDING

UNDERSTANDING

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CURRENTSTATE

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UNDERSTANDING

Where do you start?

UNDERSTANDING

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UNDERSTANDING

As part of the project initiation ensure that:• The organisation has allocated the right people

• The organisation is happy for those people to be resourced to your

coaching project at least 50% of the time

• Change their physical space in some way

• Or remove them from their normal D2D workspace

This will begin to build some trust and show support• You have acknowledged their workload

• You have helped acquire them some time and space to think and learn

• You have created a space for the new to enter

UNDERSTANDING

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LISTEN

UNDERSTANDING


Listen


UX COACHING

Get to know the team

Spend time formally interviewing each team member

Spend time informally over coffees, lunch, discussions


UX COACHING

Feel their pain

Listen to what they are saying

Empathise and take note of pain points

Validate their experiences by including them as key outcomes / things to change

25

Four stages

DEMONSTRATING PARTICIPATING PRACTICINGUNDERSTANDING

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Four stages

PARTICIPATING PRACTICINGUNDERSTANDING DEMONSTRATING


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CURRENTSTATE

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LISTEN EVIDENCE

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DEMONSTRATING


85% of visitors don’t

see the homepage

UX COACHING

72% of visitors are

using service B

4% of visitors are

using service A


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CURRENTSTATE

G L JF G

OUT OF D2D

LISTEN

EVIDENCE

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RT

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DEMONSTRATING

EXPOSURE


Picture of talking to users

Get them talking to users


Picture of role play

Role play an interview


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OUT OF D2D

LISTEN

EVIDENCE

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DEMONSTRATING

EXPOSURE

CONTROL

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Four stages

PARTICIPATING PRACTICINGUNDERSTANDING DEMONSTRATING

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Four stages

PRACTICINGUNDERSTANDING DEMONSTRATING PARTICIPATING


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CURRENTSTATE

G L J F GJ

OUT OF D2D

LISTEN

EVIDENCE

EXPOSURE

CONTROL OWNERSHIP

PARTICIPATING


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JCURRENT

STATE

G L J F GJ

OUT OF D2D

LISTEN

EVIDENCE

EXPOSURE

CONTROL OWNERSHIP

COLLABORATE

PARTICIPATING


Important they feel the sense of achievement through participating directly


Collaborate


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G L J F GJ

OUT OF D2D

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EVIDENCE

EXPOSURE

CONTROL OWNERSHIP


PARTICIPATING


UX COACHING

Important they feel the sense of achievement through participating directly

41

Four stages

PRACTICINGUNDERSTANDING DEMONSTRATING PARTICIPATING

42

Four stages



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PRACTICING

J JCURRENT

STATE

G L J F GJ

OUT OF D2D

LISTEN

EVIDENCE

EXPOSURE

CONTROL OWNERSHIP


GO IT ALONE


UX COACHING

COMFORTZONE

TOO FAR OUT TOO SOON =

HIGH STRESS!


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PRACTICING

J JCURRENT

STATE

G L J F GJ

OUT OF D2D

LISTEN

EVIDENCE

EXPOSURE

CONTROL OWNERSHIP


FAILURE

GO IT ALONE


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JL

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H

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TISF

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PRACTICING

J JCURRENT

STATE

G L J F GJ

OUT OF D2D

LISTEN

EVIDENCE

EXPOSURE

CONTROL OWNERSHIP


FAILURE

SUCCESS

GO IT ALONE


UX COACHINGOUTCOMES

Transformative for both end USERS and the

TEAMS being coached

UX COACHING


Fin

uxnz 2015 talk - ux coaching by jodine stodart

Design