uxdi case study - imdb ios app redesign

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IMDb Dogmatix Studio 4th April 2014

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Brief: IMDb has decided to expand their market from solely being an information provider to selling cinema tickets directly from the service. Projecturation: two weeks

TRANSCRIPT

Page 1: UXDi Case Study - IMDb IOS app redesign

IMDbDogmatix Studio!

4th April 2014!

Page 2: UXDi Case Study - IMDb IOS app redesign

THE BRIEF

Page 3: UXDi Case Study - IMDb IOS app redesign

Week II!March 31 - April 4

Week I!March 24 - March 28!!

8

High Fidelity Mock-ups.

First Click-Through Prototype

6

Usability Tests: Ask, Fix, Repeat

7

Sketch Wireframe ideas

5

4

User flows & Site Map

Surveys & Interviews

2

Draft User Personas

3

Study the brief, market &

competition

1

Page 4: UXDi Case Study - IMDb IOS app redesign

COMPETITORS

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USER RESEARCH

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Page 9: UXDi Case Study - IMDb IOS app redesign

“If I friend I trust recommends a movie, I’ll definitely go watch it.”! Paul / 26 / Musician

Page 10: UXDi Case Study - IMDb IOS app redesign

“Beauty is in the discovery.”! Femy / 35 / UX Designer

Page 11: UXDi Case Study - IMDb IOS app redesign

“I use IMDb to keep up with my favorite actors.”! Margarita / 28 / Restaurant Manager

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“100 times out of 100, !I always go to the

independent cinemas.”

Sam Montgomery London, 27

Frustrated Financial Writer

Page 13: UXDi Case Study - IMDb IOS app redesign

“C’mon! The new!Ryan Gosling film!is out tomorrow!”

Olivia Walker London, 32

Science Teacher, Fun Aunt

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Page 16: UXDi Case Study - IMDb IOS app redesign

FEATURE PRIORITIZATION

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Why we decided to design for mobile.

Let’s Go Mobile!

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PAPER SKETCHES vs DIGITAL PROTOTYPES

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USABILITY TESTING

Page 24: UXDi Case Study - IMDb IOS app redesign

Despite complexity of purchasing movie tickets,!people feel confortable doing it on their mobile devices.

The ability to purchase tickets through IMDb !adds value and credibility to the brand.

Upon purchase, people want to share!tickets with friends to split the bill.!

Page 25: UXDi Case Study - IMDb IOS app redesign

TEST DRIVE PROTOTYPE

Page 26: UXDi Case Study - IMDb IOS app redesign

“NICE TO HAVE” FEATURES INTRODUCE!

GAMIFICATIONUI

INTERFACE ELEMENTS!

Page 27: UXDi Case Study - IMDb IOS app redesign

IMDbTHANK YOU!!