USER EXPERIENCE DESIGN

USER EXPERIENCE DESIGN

‣  About GA

‣  Meet your Instructors ‣  What is User Experience Design? ‣  What can I expect to learn?

‣  What will we create? ‣  Q & A

2 INFORMATION SESSION AGENDA

ABOUT GENERAL ASSEMBLY

INTRODUCTIONS

OUR CORE VALUES INTRODUCTIONS

PEOPLE BEFORE THE MACHINE.

CORE VALUES

While we value powerful ideas and innovative startups, the lifeblood of any community is the individuals involved. We believe in empathy and reciprocity — and that community can enable individual pursuits.

LEARNING BY DOING.

CORE VALUES

We believe that self-actualization is gained through applied, hands- on experience. We are here not to seek or to hope for the future, but actively construct it with our hands. If we get it wrong, we modify and try again; real progress only comes through reflection and relentless iteration.

JOURNEY OVER DESTINATION.

CORE VALUES

General Assembly is about the shared experience of fellow builders taking risks — about embracing failure as much as success. When great companies fail, they’re gone forever. When great people fail, they learn from their experiences and go on to pursue new ventures with a greater chance of success.

MEET YOUR INSTRUCTORS

UXD

10 MEET YOUR INSTRUCTOR

ELAINE ANN, INSTRUCTOR ‣ Founder/Director of Kaizor Innovation ‣  12 years in U.S. worked for Razorfish, Fitch Worldwide, Philips Design ‣ Multinational clients: HP, P&G, BMWDesignworks, CNN, Hyatt ‣ Asian clients: OSIM, Lan Kwai Fong Group, Hong Kong Post Office ‣ Startups: GoAnimate, iMerchants, AirGini, Darizi ‣ Vice Chairman of Hong Kong Designers Association ‣ Design curriculum advisor at PolyU, HK Design Institute ‣ Active Member at IxDA, Global Service Jam, and HK Startup

Community

11 MEET YOUR INSTRUCTOR

HARRY LLUFRIO, INSTRUCTOR

‣ User Experience Lead at Isobar ‣ Originally from London, career started in Graphic Design ‣ Has lived in HK for 17 years ‣ Clients include Emirates, Peninsula Hotels, Swire Hotels, The House of

Dancing Water, HSBC, AIA, Fidelity, Bentley Motors ‣ Active member of Interaction Design Association

WHAT IS USER EXPERIENCE DESIGN?

UXD

User experience design focuses on the end user and encompasses everything they encounter on their way to achieving their goal.

13 WHAT IS USER EXPERIENCE DESIGN?

“User experience is how a person feels when interfacing with a system or product.” - Jacob Gube

14 WHAT IS USER EXPERIENCE DESIGN?

Dan Saffer, Designing for Interactions

15 THE ELEMENTS OF USER EXPERIENCE – JESSE JAMES GARRETT

“The design of anything independent of medium or across [device] with human experience as an explicit outcome and human engagement as an explicit goal.”

WHAT CAN I EXPECT TO LEARN?

UXD

WHAT CAN I EXPECT TO LEARN? 17

•  How to apply user experience best practices as you think, analyze and design to effectively solve problems.

•  Define all possible interactions as a person moves through the structure, functionality and appearance of software interfaces

•  Produce full documentation deliverables, including:

•  Create a single persona and extract goals •  Create a competitive assessment document

•  Build wireframe and a clickable prototype

•  Conduct a usability test

•  Assess improvements and changes to developed product

WIREFRAMES & PROTOTYPES *

USABILITY TESTING *

FORMS *

SEARCH AND RESULTS *

NAVIGATION *

CONTENT *

E-COMMERCE *

DASHBOARDS *

SOCIAL *

•  What and who is UX •  User Research

•  Personas

•  Usability Principles/User Testing

•  UX analysis

•  Wireframing •  Prototyping

27 WHAT CAN I EXPECT TO LEARN?

•  Forms •  Search and Results

•  Navigation

•  First Impressions •  Content

•  Commerce

•  Social

•  Dashboards

28 LEARNING RHYTHM

LECTURE CASE

STUDIES IN-CLASS PROJECTS

PROJECTS QUIZ CRITIQUES

WHAT WILL WE CREATE?

UXD

A portfolio that illustrates the UX principles, UX analysis and specific design patterns through full UX documentation including:

30 WHAT WILL WE CREATE?

•  A competitive assessment document

•  A persona •  Wireframes •  Implementation

strategy

WHAT DOES IT MEAN TO BE A GA STUDENT??

•  Outcome focused: build a website from scratch •  Practical, dynamic content

•  Strong, diverse community of makers

•  Personalized instruction and support •  3 free classes to supplement your coursework

•  Permanent access to all course resources

32 GA STUDENT PERKS COMMUNITY

USER EXPERIENCE DESIGN

33

THE DETAILS ‣  April 15th – July 4th, 2013 ‣  Meets Mondays and Thursdays 7-9pm at Fill in the Blank ‣  Tuition is $28,000HKD ‣  Payment plans are available ‣  No pre-requisites ‣  Maximum class size of 20 people ‣  Registration ends April 8th

THE EARLY BIRD…

Q&A

UXD