UX & UI Designing—Dos & Don't for Pagination part 1

Pagination is a UX & UI designing pattern to fragments content into different pages to prevent pages to become too long and overwhelming. This is good to have pagination on your website as it give lots of convenience to the visitors to surf the site with better UX, but there are some dos and don'ts to use this pattern so let's see them in this series of UX & UI designing practices.

Unlike a paper book web page has no limitation to have content and can hold content upto its capacity and loading time constraints because if page has too much content it might has longer loading time and that against the norms of search engines to get advantages of real SEO. However, at present moment almost all sites have enough bandwidth to support more content without losing loading speed. The biggest advantage of the more content per page is that visitor need not to go for pagination as pagination is short of pain for the user so it is against the norms of good UX & UI designing practices.

Recently many developers are creating web pages with little content and fragment them in many pages but they don't think about the their visitors because when a visitor need to read more she has to find out the button for go to next page and then hover is and then click it and finally wait for loading thus she has to pass through four sequential steps every time whilst in case of scrolling visitor has to flick her finger on the mouse wheel not anything else. So tell me which experience is better?