ux strategies: lean & mean

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  • LousyA Digital Summit Dallas Pre-Conference Workshop

    UX STRATEGIES: Lean & Mean

  • #DDSUM15

  • Hi. Im

    Michael Salamon.

    I like stuff and things and junk and whatever.

    @michaelsalamonlmichaelsalamonimichael@wearelousy.comm

    Lousy

  • TODAYS AGENDA

  • 1. BREAK STUFF DOWN

  • 2. BLOW STUFF UP

  • 3. KNOCK DOWN SILOS

  • 4. BLOW SOME MINDS

  • 5. MAKE SOME AWESOME STUFF

  • 6. HIGH FIVE AND GET OUT OF HERE

  • PART ONE THE CONNECTED SHOPPER

  • \

  • ALWAYS ON

  • SHOWROOMING

  • BEST BUYS FAKE WEBSITE

  • AMAZON.COM IRL

  • Market Statistics and Device Penetration

    Global Mobile Statistics Report

    http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats

  • Totally Sweet Stats, Brah!

    At the end of 2011 there were

    6 Billion Mobile Subscriptions.

    That is equivalent to 87% of the world population.

    And is a huge increase from 5.4 billion in 2010 and 4.7 billion in 2009.

    mobiThinking 2013 Global Mobile Statistics Report

  • Sequential vs. Simultaneous

  • MOBILE TRIGGERS

    BORED Now

    REPETITIVE Now

    URGENT Now

  • Consumer Decision Journey

  • Accelerated Loyalty Model

  • Fanboy Mentality Model

    Lousy

  • \

  • HOW CAN WE BE SUCCESSFUL?

  • CASE STUDY NUMBER ONE

  • CASE STUDY NUMBER TWO

  • CASE STUDY NUMBER THREE

  • Whats the secret?

  • You are NOT

    alone.

  • EXERCISE ONE: FRIEND or FOE?

  • 15 Min Break

    EMAIL TRIAGE BEGINS NOW

  • PART TWO HOW TO LOOK

  • WHAT IS

    ANYWAY?

  • What is

    DESIGN?

  • Graphic Design

    Interior Design

    Sound Design

    Mobile Design

    Product Design

    Service Design

    Experience Design

  • More than the

    sum of its parts

  • Order

    Variety Contrast

    Balance

    Tension

    Scale

    Texture?

    Space

    Shape

    Light

    ShadeColor

    Symmetry

  • Man, thats a lot of info.

  • EXERCISE TWO: DESIGN AUDIT

  • 15 Min Break

    MAKE A BREAK FOR IT

  • PART THREE LEAN & MEAN

  • What is

    LEAN UX?

  • Credit Card

    Credit Card

    Credit Card

    Credit Card

  • So, what is

    LEAN UX?

  • CUSTOMER RESEARCH FANATICS

  • DESIGN SCHOOL

  • SOLUTION DRIVEN DESIGN

  • ANALYTIC DRIVEN DESIGN

  • LETS GET PHYSICAL

    EXERCISE THREE: GROUP WORK

  • 1. Dave Grays Empathy Mapping Exercise

    2. Explore User Testing Methods

    3. Customer or User Journey Mapping Exercise

  • ONE

  • TWO

  • VIDEO REMOVED DUE TO SIZE LIMITS

  • THREE

    E

  • Dont make the logo bigger.

    Lousy

  • But you dont have to take my word for it

    Jakob Nielsen Ten Usability Heuristics:

    http://www.useit.com/papers/heuristic/heuristic_list.html

    Heuristic Evaluation:

    http://www.useit.com/papers/heuristic/heuristic_evaluation.html

    Bill Buxton

    Sketching User Experience Design

    Donald Norman The Design of Everyday Things

    William Lidwell, Kritina Holden, Jill Butler Universal Principles of Design

    Robin Williams The Non-Designers Design Book

    Anthony Viviano The Lean UX Manifesto: Principle-Driven Design

    http://www.smashingmagazine.com/2014/01/lean-ux-manifesto-principle-driven-design

    Indi Young Mental Modeling

    Re-imagining the Design of Everyday Things (SlideShare)

    Stephen Few Information Dashboard Design - The Effective Visual Communication of Data

    Rudolf Arnheim To the Rescue of Art - Twenty-six Essays

    Lindsay Moore and Austin Brown Human Centered Design and the Intersection of Physical and Digital Worlds:

    http://www.slideshare.net/EveFife/humancentered-design-and-the-intersection-of-the-physical-and-digital-worlds?from=ss_embed

    Original Paul Rand video: http://imaginaryforces.com/featured/3/415

    http://www.useit.com/papers/heuristic/heuristic_list.htmlhttp://www.useit.com/papers/heuristic/heuristic_evaluation.htmlhttp://www.slideshare.net/EveFife/humancentered-design-and-the-intersection-of-the-physical-and-digital-worlds?from=ss_embedhttp://imaginaryforces.com/featured/3/415

  • ANY QUESTIONS?

  • KTHXBYE!Enjoy the Digital Summit!

    All images copyright of their respective holders. The entire lot has been stolen from the web and should not be implied as created work. If its your awesome work let me know and Ill be happy to credit you or remove it.

    @michaelsalamon michael@wearelousy.com