No users, no UXAli Carmichael

@alijcarmichael

Own your delivery

“We’ve recently launched our new website and

our sales have dropped”

5.Challenge assumptions

“I know what our customers want”

5.Challenge assumptions

4.Don’t guess

“You’re supposed to be the User Expert”

4.Don’t guess

3.Remove opinions

Your idea is just another opinion

3.Remove opinions

2.Prioritise UX

2.Prioritise UX

“We need to go live before Christmas”

End with the end in mind

1.Be a User Champion

“No one here does that”

1.Be a User Champion

All who UXmust UT