ux poland 2016 - wyatt starosta - exposing the hidden choreography of restaurant hospitality

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Wyatt Starosta @opentabledesign Exposing the hidden choreography of restaurant hospitality

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Page 1: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

Wyatt Starosta@opentabledesign

Exposing the hidden choreographyof restaurant hospitality

Page 2: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality
Page 3: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

Source: www.loopnet.comSource: olivegarden.com Source: jasonjburns.com

Page 4: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

Menu Placeholder

Source: http://hamptoninnchandler.com

Page 5: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

ACT ISNAPPLEBEE’S

Page 6: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

3 O’CLOCK TODAY

Chapter 1

Page 7: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality
Page 8: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality
Page 9: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality
Page 10: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality
Page 11: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality
Page 12: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality
Page 13: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

PRE SHIFT LINEUP

Chapter 2

Page 14: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

7 PM AT SNAPPLEBEES

Chapter 3

Page 15: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality
Page 16: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

AT THE TABLE

Chapter 4

Page 17: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality
Page 18: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality
Page 19: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality
Page 20: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

WYATT

Page 21: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

Source: only1ivy.blogspot.com

Page 22: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

Snapplebee’s

Page 23: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

Snapplebee’s

• My name• My email address• My phone number• My home address• My zip code• My birthday

INFORMATION GIVEN

Page 24: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

Snapplebee’s

• What we ordered• How much we spent• How long we stayed

• My name• My email address• My phone number• My home address• My zip code• My birthday

INFORMATION TAKEN

INFORMATION GIVEN

Page 25: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

Snapplebee’s

• What we ordered• How much we spent• How long we stayed

• My name• My email address• My phone number• My home address• My zip code• My birthday

• Kendra’s food allergies• My drink preference

INFORMATION GIVEN, NOT TAKEN

INFORMATION TAKEN

INFORMATION GIVEN

Page 26: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

WEXFORDS

ACT II

Page 27: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality
Page 28: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

ONE WEEK BEFORE

Chapter 1

Page 29: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality
Page 30: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality
Page 31: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality
Page 32: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

INTERNET SEARCH

HOST

Page 33: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

THE DAY BEFORE

Chapter 2

Page 34: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

WYATT HOST

Page 35: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

PRE SHIFT LINEUP

Chapter 3

Page 36: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

source: new york times

Page 37: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

GENERAL MANAGER

SERVER

HOST

SERVICE PLAN

SOMMELIER

CHEF

Page 38: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

Wyatt Starosta Guest Leon Merrifield Guest

Ti�any Lee Guest Bill S. Guest

Needs to depart at 9:10

Allergy: Shellfish

Allergy: Gluten, Dairy

Wyatt Starosta Guest Leon Merrifield Guest

Ti�any Lee Guest Bill S. Guest

Needs to depart at 9:10

Allergy: Shellfish

Allergy: Gluten, DairyGuest

Page 39: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

7PM AT WEXFORDS

Chapter 4

Page 40: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality
Page 41: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality
Page 42: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

HOST SERVERWYATT & KENDRA

Page 43: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

Chapter 5AT THE TABLE

Page 44: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

Japan smooth service

Page 45: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality
Page 46: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

Wyatt Starosta Guest Leon Merrifield Guest

Ti�any Lee Guest Bill S. Guest

Needs to depart at 9:10

Allergy: Shellfish

Allergy: Gluten, Dairy

Wyatt Starosta Guest Leon Merrifield Guest

Ti�any Lee Guest Bill S. Guest

Needs to depart at 9:10

Allergy: Shellfish

Allergy: Gluten, Dairy

Page 47: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality
Page 48: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

DOCUMENTING THE EXPERIENCE

Chapter 6

Page 49: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality
Page 50: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality
Page 51: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality
Page 52: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality
Page 53: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

Snapplebee’s Wexfords

INFORMATION GIVEN

• My name• My email address• My phone number• My home address• My zip code• My birthday

INFORMATION TAKEN

• What we ordered• How much we spent• How long we stayed

• Kendra’s food allergies• My drink preference

INFORMATION GIVEN, NOT TAKEN

Page 54: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

Snapplebee’s Wexfords

• My name• My phone number• My anniversary• After dinner plans• Kendra’s food allergies

INFORMATION GIVEN

• My name• My email address• My phone number• My home address• My zip code• My birthday

INFORMATION TAKEN

• What we ordered• How much we spent• How long we stayed

• Kendra’s food allergies• My drink preference

INFORMATION GIVEN, NOT TAKEN

Page 55: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

Snapplebee’s Wexfords

• My name• My phone number• My anniversary• After dinner plans• Kendra’s food allergies

INFORMATION GIVEN

• My name• My email address• My phone number• My home address• My zip code• My birthday

• What we ordered• How much we spent• How long we stayed• My career history• My recent travel• My interests• Food preferences (water,

wine, prawns)

INFORMATION TAKEN

• What we ordered• How much we spent• How long we stayed

INFORMATION GIVEN, NOT TAKEN

• Kendra’s food allergies• My drink preference

Page 56: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality

• My name• My phone number• My anniversary• After dinner plans• Kendra’s food allergies

• My name• My email address• My phone number• My home address• My zip code• My birthday

• What we ordered• How much we spent• How long we stayed• My career history• My recent travel• My interests• Food preferences (water,

wine, prawns)

INFORMATION GIVEN, NOT TAKEN

• Kendra’s food allergies• My drink preference

Nothing

WexfordsSnapplebee’s

INFORMATION GIVEN

INFORMATION TAKEN

• What we ordered• How much we spent• How long we stayed

Page 57: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality
Page 58: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality
Page 59: UX Poland 2016 - Wyatt Starosta - Exposing the Hidden Choreography of Restaurant Hospitality