201717UX

UX JAM x UX Sketch2017.2.15 @yukio_andoh

2

Leon Kowalski

2015 nexus 6

2007 iPhone

2017UX

1. Copywriting UX

(Basecamp)

Before After

2. Hooked UX

Nir Eyal

https://www.amazon.com/Nir-Eyal/e/B00HJ8021I/ref=sr_ntt_srch_lnk_1?qid=1487129863&sr=8-1https://www.amazon.com/Nir-Eyal/e/B00HJ8021I/ref=sr_ntt_srch_lnk_1?qid=1487129863&sr=8-1

3. Trigger UX

Joseph Sugarman

4. Org UXUXUX

Peter Merholz

file://localhost/Users/andoh/Desktop/UX-Strategy%E3%83%95%E3%82%9A%E3%83%AC%E3%82%BB%E3%82%99%E3%83%B3%E6%BA%96%E5%82%99/keynote/UX%E3%82%92%E7%B5%84%E7%B9%94%E3%81%AB%E6%B5%B8%E9%80%8F%E3%81%95%E3%81%9B%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AE10%E3%81%AE%E6%8A%80/UX%E3%81%A8%E3%81%8B%E3%80%81%E3%83%98%E3%82%9A%E3%83%AB%E3%82%BD%E3%83%8A%E3%81%A8%E3%81%8B%E5%B0%82%E9%96%80%E7%94%A8%E8%AA%9E%E3%82%92%E4%BD%BF%E3%82%8F%E3%81%AA%E3%81%84/file://localhost/Users/andoh/Desktop/UX-Strategy%E3%83%95%E3%82%9A%E3%83%AC%E3%82%BB%E3%82%99%E3%83%B3%E6%BA%96%E5%82%99/keynote/UX%E3%82%92%E7%B5%84%E7%B9%94%E3%81%AB%E6%B5%B8%E9%80%8F%E3%81%95%E3%81%9B%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AE10%E3%81%AE%E6%8A%80/UX%E3%81%A8%E3%81%8B%E3%80%81%E3%83%98%E3%82%9A%E3%83%AB%E3%82%BD%E3%83%8A%E3%81%A8%E3%81%8B%E5%B0%82%E9%96%80%E7%94%A8%E8%AA%9E%E3%82%92%E4%BD%BF%E3%82%8F%E3%81%AA%E3%81%84/

5. Hospitality UX

Joe Gebbia (AirBnB)

6. Aged UX

IDEO

http://www.today.com/money/age-not-barrier-tech-designer-91-lands-her-dream-job-2D80518851http://www.today.com/money/age-not-barrier-tech-designer-91-lands-her-dream-job-2D80518851

7. Kids UX

(EPAM)

https://www.linkedin.com/company/4972?trk=prof-exp-company-namehttps://www.linkedin.com/company/4972?trk=prof-exp-company-name

8. No UIInvisible UX

(Google)

9. Complexion Reduction UI

Too Much UI

Michael Horton (SWARM)

https://medium.com/@michaelhorton?source=post_header_lockuphttps://medium.com/@michaelhorton?source=post_header_lockup

10. Narrative UX

Donna Lichaw

11. Context UX

(exTwitter)

12. Diffensive UX

(SpaceX, Tesla, Hyperloop)

13. Analytics UX

Babette E. Bensoussan ()

14. Fidelity UX

Fidelity =

Tyler Tate (Crema.co)

http://www.uxbooth.com/author/tylertatehttp://www.uxbooth.com/author/tylertate

15. Timeless UX

Arne Jacobsen

1968

1968-2017

16. Fragility UX

snapchat

17. UX Strategy

DESIGN=DE$IGN

(WordPress)

http://www.kpcb.com/blog/design-in-tech-report-2015http://www.kpcb.com/blog/design-in-tech-report-2015

Thank you.@yukio_andoh

Thank you.@yukio_andoh