ux guerrilla research
TRANSCRIPT
Title Fight for your user!
Lean, fast and cheap research methods to understand the user!
Title + Viviane Delvequio Current: UX Specialist @ Samsung
10 years | Development + Innovation
Graduated: TI | Post-graduated: Interaction Design
Projects for: Samsung, Microsoft, AOC, LG, etc.
Focus on solutions. Passion for improving lives.
@videlvequio | [email protected]
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* Love matters, #@%#!
Title +Research Matters!
$?
Time?
Researchers?
Results Report?
Title +A bit of Buzzwords
AGILE UX vs LEAN UX
Guerrilla Research
Title +Attention!
Quantitative X Qualitative
Narrowed Target
No Rigorous Assumptions
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Be Creative!
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Be Focused!
Title +Research Plan
What do I need to know?
How to find out Is it applicable?
Script
Questions
Who should I talk to?
How may I introduce myself?* Company
Target
Rewards
Data sharing
*Concern: It may guide answers
Title +Results Report
Organize your findings
Post-its
Tell stories
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Enjoy the ride!
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+ Educational Application Solution to help kids improve calligraphy || Fast Research | In-House Ideation | Documentation
