ux & ed, ignite ux michigan, october 24, 2013

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Jobs. Attract & retain businesses. Innovation. Quality of life. Talent. That’s Economic Development. What does that have to do with UX?

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Page 1: UX & ED, Ignite UX Michigan, October 24, 2013

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UX & EDJobsAttract & retain businesses

InnovationQuality of lifeTalent

That’s Economic Development

What does that have to do with UX?

Keith Instone@keithinstone

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Page 2: UX & ED, Ignite UX Michigan, October 24, 2013

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As a UX professional,

you should help with the

economic development of

your city, county, region

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Page 3: UX & ED, Ignite UX Michigan, October 24, 2013

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Professional UX timeline

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1990 2000 2010

1989 (young) 2013 (old)

Page 4: UX & ED, Ignite UX Michigan, October 24, 2013

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Economic Development as a “Professional hobby”*

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* Oxymoron, like this

“The Chinese” came to visit: I was there

Dan Johnson, one of the leaders, mapping our

future

More economic development leaders, doing leader things

Page 5: UX & ED, Ignite UX Michigan, October 24, 2013

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Obligatory Venn

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Experience

Design

EconomicDevelopme

nt

This part is supposed to make you laugh....

Page 6: UX & ED, Ignite UX Michigan, October 24, 2013

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Detroit - Ann Arbor - Toledo

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Page 7: UX & ED, Ignite UX Michigan, October 24, 2013

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Toledo-Regional Economic Plan (aka Meta-Plan)

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TLCPA RGPTMA-COG

LCICU

Toledo...

Meta Plan

“The final point of the Meta-Plan is to create an economic development delivery system that is second to none.

All of those involved in economic development must focus on the customer.”

- Mayor of Toledo, 2009

Page 8: UX & ED, Ignite UX Michigan, October 24, 2013

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Toledo Region Branding

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Page 9: UX & ED, Ignite UX Michigan, October 24, 2013

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Ecosystem sensemaking

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EntrepreneursEntrepreneurs CompanCompaniesies

ResidentsResidentsQualitQuality of y of LifeLife

TouristsTourists

AssetAsset

Site selectorsSite selectors

AssetAsset

AssetAsset

AssetAsset

Page 10: UX & ED, Ignite UX Michigan, October 24, 2013

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EntrepreneursEntrepreneurs CompanCompaniesies

Create

ResidentsResidents

Employ

QualitQuality of y of LifeLife

Select a regionbased on

Etc.Etc.

FamilyFamily

Employment opportunitiesEmployment opportunities

Things to doThings to do

Aspects of

Educational systemEducational system

TouristsTourists

AssetAsset

Contribute toContribute to

Reason for visit

Site selectorsSite selectors

Locate

Meeting plannersMeeting plannersOne criteria

Hotel ratesHotel rates

Conference facilitiesConference facilities

Travel logisticsTravel logistics

Main criteria

Etc.Etc.

AssetAsset

AssetAsset

AssetAsset

Page 11: UX & ED, Ignite UX Michigan, October 24, 2013

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Digital is becoming important here, too

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Pretty is great. Easy is better. If the user experience is poor, they won’t stay long...

You’re not the customer...You need to lead and remind Management that it is all about the customer. - Edward Burghard, Strengthening Brand America Project

Page 12: UX & ED, Ignite UX Michigan, October 24, 2013

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UX as economic driver

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Page 13: UX & ED, Ignite UX Michigan, October 24, 2013

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Break!

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Page 14: UX & ED, Ignite UX Michigan, October 24, 2013

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Jobs & Jobs

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“You want more good jobs, spawn more Steve Jobs.”

- Thomas Friedman, 2010

“Steve Jobs helped define exactly what good design meant for the computer age.”

- Co.DESIGN

Page 15: UX & ED, Ignite UX Michigan, October 24, 2013

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Good Design is Good Business - Thomas J. Watson Jr, 1973

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Page 16: UX & ED, Ignite UX Michigan, October 24, 2013

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Design Founders

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Page 17: UX & ED, Ignite UX Michigan, October 24, 2013

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Rashmi Sinha, Slideshare

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I did not set out to be an entrepreneur or dream of it.

I had some exposure to the HCI way of thinking...the perspective of how people think, how to design systems...

And at a certain point, I passionately wanted to build [Slideshare] and realized being an entrepreneur was probably the right path for me...

Page 18: UX & ED, Ignite UX Michigan, October 24, 2013

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Talent, talent, talent

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“The Big Picture” from my IUE conference 8 year recap (July, 2012)

Page 19: UX & ED, Ignite UX Michigan, October 24, 2013

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Another professional hobby: Planning

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Page 20: UX & ED, Ignite UX Michigan, October 24, 2013

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Midwest UX: Place

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Page 21: UX & ED, Ignite UX Michigan, October 24, 2013

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Last slide!๏ “The economy, stupid”

- We are at a special time in history for UX to have an impact

๏ Action items- Help our local companies compete- Be a design founder- Develop, retain, attract TALENT- Help the (city) planners, too

๏ Let’s build a great place to work and live

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Page 22: UX & ED, Ignite UX Michigan, October 24, 2013

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Thank you!

Keith Instone๏@keithinstone (personal)๏@TRExPlan (ED hobby)๏@UXToledoRegion (UX community)

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