1

Ellie JamesUser Personas

Digital Creative Agency

Job Title

Production assistant & editor of a video production studio.

Responsibilities

• Scouting locations for music video and interview shoots.

• Handling of shot lists & equipment organisation.

• Lighting setup for indoor & outdoor shoots.

• Email correspondence.

Demographic

Female aged 25. Bachelors in Marketing, 4 years of industry experience, single with no children.

Goal

Keep a to-do list of all required tasks for the day, as well as communicate with other team members the filming locations, shot lists and equipment lists.

Environment

Works in a small open studio space, but at times is out on location. Uses Apple desktop, tablet & smartphone. Uses Microsoft Office & Google Apps to keep everything organised. Occasionally participates in

industry social-specific events.

Quote

“The studio is always on the go, and sometimes it’s hard to keep up! I need an easy way to view and prioritise my tasks, and connect with the rest of the studio.”

2

Eddie DanielsUser Personas

Financial Services

Job Title

Director of a Corporate Finance team.

Responsibilities

• Business & strategy development.

• Building and managing team members.

• Manage projects and delegate tasks.

• Client and stakeholder management.

• Overseeing administration and billings.

Demographic

Male aged 35. Bachelors and MBA, 12 years of industry experience, married with one child.

Goal

Aligning resources, team members and time spent on projects with agreed client proposals.

Environment

Works in a large open space office space with a team of 10 employees. Uses Windows desktop & laptop, & Android smartphone. Uses Microsoft Office & uses Google Apps. Very active in networking events.

Quote

“I would love to have a solution that can help my team and I stay organised and engaged, as well as keep connected with established and potential clients.”

3

Cari TerrelUser Personas

Contractor

Job Title

Commercial & corporate photographer & video producer.

Responsibilities

• Conceive & review creative style, mission and vision.

• Devise & implement marketing plan.

• Manage commercial photography and video work.

• Oversee finances & manage human resources.

Demographic

Female aged 30. Bachelors & Masters in Arts, 8 years of industry experience, married with no children.

Goal

Schedule meetings with clients, and stay up to date with client schedules.

Environment

Uses a home office, but is always out on location with clients. Uses Windows desktop, Apple tablet & smartphone. Proficient in Adobe Photoshop, Lightroom, Premiere & After Effects. Active in expanding client

base.

Quote

“Organising, connecting with clients, and keeping up to date with their needs whilst I’m on the go is essential to the success of my work.”