Etsy Today: Same Day

Delivery Service

3.15.2014 UXD Final Presentation

Our Vision

We believe people shouldn’t have to wait for beautiful, unique things.

Our Users10 studies led to 3 personas

Sarah Jason

Age 38 26

Career Marketing Manager Financial Associate

Goal buy fun things for her two kids

send a gift to mom and sisters living

in another city

Frustration delivery can take up to two weeks

post office lines are slow

!!!!!!!!!!!!!!!!

“I enjoy buying locally made products. Knowing that I’m supporting a small business owner makes me want to keep

buying local.”

Age 34

Career Product Manager

Hobbies farmer’s market, yoga

Goal short delivery window;!inexpensive delivery

Motivation buy local, same day and gift wrapped

Frustration not finding what she wants

https://www.flinto.com/p/fd3f5096

Our Insights and Solutions!

Half of users don’t want to share cell with driver

Etsy Today doesn’t have the product searched for

Our Competition

Mobile apps that offer same day delivery

Products offered by those apps

Competitive Analysis: Delivery Systems

Etsy Today

SixDoors.com

Google Shopping Express

TaskRabbit AmazonFresh

Cost of Delivery $7 flat

$6 per neighborhood

pickup; additional $6

for each additional

neighborhood

$5 for each store

pickup

average $35 for grocery

delivery; users name

price or request bids

$299/year; minimum order

of $35

Delivery Window

3pm - 9pm;

hourly10am -

9pm; hourly9am-1pm; 1pm-5pm; 6pm-9pm

user choosesmust order by

10am for evening delivery

Competitive Analysis: Products

Etsy Today SixDoors.com

Google Shopping Express

AmazonFresh

Gift Wrap Yes No No No

Locally Made Yes Yes No

No (but produce is

local)Variety

of Products Offered

Yes Yes No No

Process

sketching by hand

usability test

wireframing

testing again

card sorting

Sketch and Flinto

prototype testing

Annotations

Six key Omnigraffle wireframes

high fidelity images from www.etsy.com, my.englishclub.com and Google image stock

Annotations

Initial Screen

confirmation that user is logged into account

drop down menu lets user choose city and date

Annotations

Cart Screen

welcome bar at top right gives positive feedback

clicking on store name will give more information about seller

user can opt out of gift wrap

Annotations

Delivery Address Screen

welcome bar gives notifies user the task is almost done

first card defaults to user’s address

right arrow indicates that more address cards are available

Annotations

Delivery Address Screen

New York delivery address is greyed out since user set the shopping location to San Francisco

Annotations

Delivery Time Screen

delivery times that aren’t available are greyed out

space to add optional instructions

Annotations

Confirmation Screen

welcome bar lets users know task is complete

cart clears of item

picture of driver

day, address and time is repeated on screen

text message before delivery is defaulted to ‘no’

Questions? Ideas?