Guerrilla testing for mobile and more http://www.greatgorillas.org/wp-content/uploads/2009/09/gorilla-phone.jpg

@optimalmartin

Testing in the ‘lab’ is all very well, but…

http://www.visitcarlsberg.dk/contact/imagegallery/PublishingImages/History/Carlsberg%20Laboratory.jpg @optimalmartin

Take it to da streets!

LS Lowry @optimalmartin

1. Test early

@optimalmartin

2. Test your script

@optimalmartin

3. Pre-formatted response sheets

@optimalmartin

4. Test when there’s people there

http://www.colorfulwolf.com/blog/2010/12/25/zombie-london/ @optimalmartin

5. Match your spot to your audience

http://gulfstreamblues.blogspot.co.nz/2012/08/bank-battle-new-york-vs-london.html @optimalmartin

6 Match your spot, some more

http://www.gulfcontracting.com/divisions.php?pid=26 @optimalmartin

7. Test on exit

@optimalmartin

8. Test in crowded, noisy places

http://clarencethehorse.wordpress.com/about/find-clarence/ @optimalmartin

9. It’s raining or cold? Get in doors

http://zittingzoodad.wordpress.com/2009/04/14/ @optimalmartin

10. Cafe owners - your new best friends

http://www.tikouka-cafe.co.nz/ @optimalmartin

11. Always get permission

http://www.freebackgrounds.com/photos_A000014.html @optimalmartin

12. Lures, lures, lures

http://www.jaygoodrich.com/data/photos/50_1baby_eyes_colorado.jpg @optimalmartin

13. Lures, lures, lures

http://drawmyimage.blogspot.co.nz/2011_09_01_archive.html @optimalmartin

14. Two heads are better than one

http://images3.wikia.nocookie.net/__cb57886/muppet/images/d/d8/Tumblr-Two-HeadedMonster.png @optimalmartin

15. Women rule

http://thegoodspaspies.files.wordpress.com/2011/01/land-girl-we-can-do-it.jpg @optimalmartin

16. Consider a desk

http://bp3.blogger.com/_hxJUY-Ir6B4/RmciQ3ULYOI/AAAAAAAAATE/LkqdlKphNmA/s1600/California233.jpg @optimalmartin

17. Testing two at once

http://slackershack.files.wordpress.com/2011/08/bertandernie.jpg @optimalmartin

18. Winning smile and first line

http://www.parsingnonsense.com/about-me/ @optimalmartin

19. Fifteen minutes

http://www.georgjensen.com/europe/home/clocks-and-weatherstations/koppel-10-cm-vaegur-sort-med-hvid-skive @optimalmartin

20. Screen people

http://itlounge.eu/tag/bouncer/ @optimalmartin

21. Screened people get thanked too

http://chefsharul.blogspot.co.nz/2011/01/is-chocolate-addictive.html @optimalmartin

22. Show me

http://tech2.in.com/features/smartphones/basic-tips-for-the-noob-iphone-user/67042 @optimalmartin

23. Don’t use jargon

http://fortunebrainstormtech.files.wordpress.com/2011/06/icloud-wallpaper1.png @optimalmartin

24. Don’t lead

http://www.pawsforlove.com/images/poppylead[detail].jpg @optimalmartin

25. Test until you know it’s a problem

http://www.abstractinfluence.com/forums/gallery/image.php?album_id=7&image_id=2819 @optimalmartin

26. More fidelity

@optimalmartin

Other tests

http://www.getacoder.com/data/projects/91276/Clip_Board.jpg @optimalmartin

27. First click

@optimalmartin

28. First click

@optimalmartin

29. Card sorting

@optimalmartin

30. Tree testing

@optimalmartin

31. Mr Tappy

http://www.mrtappy.com/photos.htm @optimalmartin

32. UX Recorder

@optimalmartin

Thanks

@optimalusability @optimalmartin

Last tip:

Cast-iron career

progression:

sleep with the boss

Martin Bulmer