ux as knowledge work

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Thomas Wendt Surrounding Signifiers @thomas_wendt [email protected] srsg.co UX as Knowledge Work A Few Things About UX You Won’t Learn from Practice Alone

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Slides from a guest lecture I presented at the UX Immersive class at General Assembly.

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Page 1: UX as Knowledge Work

Thomas WendtSurrounding Signifiers@[email protected]

UX as Knowledge WorkA Few Things About UX You Won’t Learn from Practice Alone

Page 2: UX as Knowledge Work

Thomas Wendt Surrounding Signifiers @thomas_wendt

Thomas Wendt

UX Strategist and Researcher

Founder of Surrounding Signifiers, a strategy and design consultancy

Background in continental philosophy, psychology, and literary theory

Page 4: UX as Knowledge Work

Theory and Practice

Thomas Wendt Surrounding Signifiers @thomas_wendt

Page 7: UX as Knowledge Work

Theorythought

disengagedfrivolousvirtual

Thomas Wendt Surrounding Signifiers @thomas_wendt

Practiceaction

investedproductive

real

Colloquially...

Page 8: UX as Knowledge Work

Theoryfoundational

Thomas Wendt Surrounding Signifiers @thomas_wendt

Practiceperformative

Traditionally...

Page 9: UX as Knowledge Work

Theoryfoundational

Thomas Wendt Surrounding Signifiers @thomas_wendt

Practiceperformative

Traditionally...

Praxisinformed

action

Page 10: UX as Knowledge Work

Thomas Wendt Surrounding Signifiers @thomas_wendt

“Apart from inquiry, apart from the praxis, individuals cannot be truly human. Knowledge emerges only through invention and re-invention, through the restless, impatient, continuing, hopeful inquiry

human beings pursue in the world, with the world, and with each other.”

Paulo Freire

Page 11: UX as Knowledge Work

Thomas Wendt Surrounding Signifiers @thomas_wendt

Ancient Greeks

Theory

Practice

Technology Design

Page 12: UX as Knowledge Work

Thomas Wendt Surrounding Signifiers @thomas_wendt

Ancient Greeks

Theory

Practice

Technology Design

Praxis

Page 15: UX as Knowledge Work

Framing UX

Thomas Wendt Surrounding Signifiers @thomas_wendt

Page 16: UX as Knowledge Work

Framing UX

Thomas Wendt Surrounding Signifiers @thomas_wendt

Semiotics

Page 18: UX as Knowledge Work

Thomas Wendt Surrounding Signifiers @thomas_wendt

“A linguistic system is a series of differences of sound combined with a series of differences of ideas.”

Ferdinand de Saussure

Page 20: UX as Knowledge Work

Thomas Wendt Surrounding Signifiers @thomas_wendt http://beautifultrouble.org/wp-content/http://fanart.tv/fanart/music/382f1005-

e9ab-4684-afd4-0bdae4ee37f2/albumcover/all-eyez-on-

West sideUrban culture

Teenage rebellionGangsta rap

MTVRural/suburban white kids

Conspiracy theory

Page 21: UX as Knowledge Work

Thomas Wendt Surrounding Signifiers @thomas_wendt

UItacticaltangiblesignifier

UXstrategic

conceptualsignified

So...

?

Page 22: UX as Knowledge Work

Thomas Wendt Surrounding Signifiers @thomas_wendt

UItacticaltangiblesignifier

UXstrategic

conceptualsignified

So...

Not that simple

Page 23: UX as Knowledge Work

Thomas Wendt Surrounding Signifiers @thomas_wendt

Page 24: UX as Knowledge Work

Framing UX

Thomas Wendt Surrounding Signifiers @thomas_wendt

Phenomenology and Embodiment

Page 25: UX as Knowledge Work

Thomas Wendt Surrounding Signifiers @thomas_wendt

“Intelligence and understanding are rooted not in the presence and manipulation of explicit,

language-like data structures, but in something more earthy: the tuning of basic responses to a real world that enables an embodied organism to sense,

act, and survive.” Andy Clark

Page 26: UX as Knowledge Work

Thomas Wendt Surrounding Signifiers @thomas_wendt

http://1.bp.blogspot.com/_tOjzP9CI7tE/STJi66aMyhI/AAAAAAAAAS4/isVs8IugZJk/s1600/Martin+Heidegger,+Looking+Surprised,+scanned

Design for Dasein

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Thomas Wendt Surrounding Signifiers @thomas_wendt

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Thomas Wendt Surrounding Signifiers @thomas_wendt

Page 30: UX as Knowledge Work

Framing UX

Thomas Wendt Surrounding Signifiers @thomas_wendt

Psychoanalysis

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Thomas Wendt Surrounding Signifiers @thomas_wendt

https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSzBSsXw4M5nEcuU4lD8iTyyRw4QJj__s7D06gnoY-

“If knowledge about the unconscious were as important for the patient as people inexperienced in psychoanalysis imagine, listening to lectures or reading books would be enough to cure him. Such measures, however, have as much influence on the symptoms of nervous illness as a distribution of menu-cards in a time of famine has upon hunger.”

Sigmund Freud

Page 32: UX as Knowledge Work

Thomas Wendt Surrounding Signifiers @thomas_wendt

Page 33: UX as Knowledge Work

Thomas Wendt Surrounding Signifiers @thomas_wendt

Page 34: UX as Knowledge Work

Research and Strategy

Thomas Wendt Surrounding Signifiers @thomas_wendt

Page 37: UX as Knowledge Work

Onward

Thomas Wendt Surrounding Signifiers @thomas_wendt

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Thomas Wendt Surrounding Signifiers @thomas_wendt

Page 39: UX as Knowledge Work

Thomas Wendt Surrounding Signifiers @thomas_wendt

http://cdn.dottech.org/media/2013/02/nexus4.png

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Thomas Wendt Surrounding Signifiers @thomas_wendt

data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAkGBxQSEhQUEhQUFRUUFxQUFBQXFBQVFRUUFBQWFhUUFRQYHCggGBolHBQUITEhJSkrLi4uFx8zODMsNygtLisBCgoKDg0OGhAQGiwkHyQsLCwsLCwsLCwsLCwsLCwsLCwsLCwsLCwsLCwsLCwsLCwsLCwsLCwsLCwsLCwsLCwsLP/AABEIALkBEQMBIgACEQEDEQH/xAAbAAACAwEBAQAAAAAAAAAAAAADBQECBAYAB//EADoQAAEDAwIDBAkCBQUBAQAAAAEAAhEDBCESMQVBUWFxgZEGEyIyobHB0fBC4RQjUmLxM3KCkrIVQ//

Page 42: UX as Knowledge Work

Thanks

Thomas Wendt Surrounding Signifiers @thomas_wendt

Thomas WendtSurrounding Signifiers@[email protected]