ux and tech teams integration

Viviane Delvequio

UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

Speaker

Scenario | Why is it a challenge?

Misconceptions

Ego Management

Changing the culture | Evangelism

Decision Makers

Tech Team

Tips | To work together

Process Overview

Team Styles

CONTENTS


Viviane Delvequio

Viviane

Delvequio

about.me/vod | @videlvequio | [email protected]

Graduated: IT | Post-graduated: Interaction Design

Projects for

Samsung, Microsoft, Motorola, AOC, LG, and others.

Experience

8 years | software development @ Eldorado

2 years | innovation and research @ Samsung

WHY IS IT A

CHALLENGE?

No dejes de completar nuestra encuentra online

isa.ixda.org/2015/encuesta

¡Muchas gracias!


Viviane Delvequio

MISCONCEPTIONS


Viviane Delvequio


Viviane Delvequio

“UX is NOT only about…”


Viviane Delvequio

• Beauty | “Avoid changing, just make it good looking”

• Magic | “Make a WoW Idea appear today”

• Easy | “I can do it too”

• Old mind | “Just ask the user”

Common Misconceptions



¡Muchas gracias!


Viviane Delvequio

EGO MANAGMENT


Viviane Delvequio

Exam room

YOU MEAN CHANGES

Software/Technological Development already existed much time before you “born”

New Structure and Process

Concept and Features Definition

Breaking old ‘beliefs’


Viviane Delvequio

Exam room

BUT …

Software/Technological Development already existed much time before you “born”.

• “Innovation is the market introduction of a technical or organizational novelty, not just its

invention” | Joseph Schumpeter, economist and political scientist, 1883-1950

• “The public does not know what is possible. We do.” | Akio Morita, Sony co-founder, 1921-1999

SERVICEInnovation x TECHNOLOGICAL

Innovation

IN UX WE TRUST

EVANGELISM



¡Muchas gracias!


Viviane Delvequio

DECISION MAKERS


Viviane Delvequio

• Be Empathic

• Understand the mental models

• Use the same expressions “You say potato, I say potato”

• Don’t give up

TREAT THEM AS USERS


Viviane Delvequio

• Denomination mess

• Expectation X Real Skills

EXPLAIN WHO WE ARE

ResearcherUsability

Analyst

Information

Architect

Interaction

Designer

Visual

Designer

Front-

End

Designer

Artist/

Illustrator

Concept Oriented

Hands on

CreativityData Driven


Viviane Delvequio

• Analytical Thinking

• Logical Arguments

• Data Support

• References

EXPLAIN WHY WE DO


Viviane Delvequio

• “Cheap” Beginning | Start with methods that demands few time and money*

• Emphasize Results | Show the relation between the method and the results

• Increase | Value recognized, plan next steps…

*Guerrilla Research | Inspiration to start with the “Few research is better than no research” slogan

SHOW RESULTS… FAST



¡Muchas gracias!


Viviane Delvequio

TECH TEAMS


Viviane Delvequio

• Be Empathic

• Understand the mental models *

• Use the same expressions “You say potato, I say potato” *

• Don’t give up

* Tech background is helpful

TREAT THEM AS USERS


Viviane Delvequio

• Share User Research Results(Field research together? Caution!)

• Ideate together

• Ask for alternatives

TREAT THEM AS PARTNERS


Viviane Delvequio

TIPSTO WORK TOGETHER



¡Muchas gracias!


Viviane Delvequio

PROCESS OVERVIEW


Viviane Delvequio

PRODUCT LIFE CYCLE*

GoalProduct Concept

Features Implementation ReleaseContinuous

Improvement

*Simplified


Viviane Delvequio

SOFTWARE AND TECHNOLOGICAL

DEVELOPMENT FOCUS

GoalProduct Concept

Features Implementation ReleaseContinuous

Improvement


Viviane Delvequio

DEV STEPS + UX STEPS

REQRequirement Analysis

TESTDEVDevelopment

User Research

IAInteraction

DesignVisual Design

Front-end Design

Heuristic Evaluation

Usability Test



¡Muchas gracias!


Viviane Delvequio

TEAM STYLES


Viviane Delvequio

• UX and Development professionals are a unique team

• Both knows the UX and the Development tasks

• Both works with self management (scrum)

SCRUM

DEV UX


Viviane Delvequio

• A unique team, but with specialized professionals to get specific tasks (internal UX Team and Development Team).

• Tasks from a team are inputs for the other | Ex.: UX > DEV > UX

• Each team is self managed, although they are interdependent.

KANBAN

DEV UXUX


Viviane Delvequio

• UX Team Independent

• Different Development Teams share the same UX professionals

• UX Team with self management

HOUSE

UX

DEV

DEV

DEV

DEV


Viviane Delvequio

• There is no magic rule for everybody

• Before picking up one, please consider:

• Project Type

• Team Skills

Regarding the models


Viviane Delvequio

about.me/vod | @videlvequio | [email protected]

QUESTIONS?



¡Muchas gracias!


Viviane Delvequio