utilizing the mentions component in brandwatch
DESCRIPTION
This presentation explains how the Mentions component in Brandwatch can be used effectively for any type of analysis. More info can be found here: http://www.brandwatch.com/category/brandwatch-tech/TRANSCRIPT
Utilising the Mentions Component
#brandwatchtips
Georgia Tregear & Stefanie Bull: Brandwatch Senior AMs
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The Mentions Component
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Why is the Mentions Component so great?
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• Easy to use
• Quick insights
• Read verbatim in detail
• Manipulate the data using filters
• Bulk actions
• Rules and Alerts
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Use Case
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Premier Inn
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• Premier Inn PR Team
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Live Demo
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Key Takeaways
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Top 5 #brandwatchtips
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• The mentions component is your friend
• Use the “add to dashboard” feature to open up additional functionality when analysing peaks
• Create Rules
• Create Alerts
• Don’t forget about Live Stream
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Questions