Utilizing Social Media for Learner Engagement

#MAACME12

Derek WarnickCME Grants Manager

Penn State College of Medicine

DisclosureDerek WarnickPrincipalD. Warnick Consulting: The CME Guy

dwarnick@theCMEguy.comhttp://www.thecmeguy.comTwitter: @theCMEguyFacebook: www.facebook.com/theCMEguyLinkedIn: www.linkedin.com/in/theCMEguyGoogle+: gplus.to/theCMEguyPinterest: http://pinterest.com/thecmeguyBlog: cmeconfessions.wordpress.com

Find a partner…

• Someone you don’t know

• Introduce yourself

• Tell them why you’re here and what you hope to learn

How many of you were excited to talk with someone new?

How many of you cringed?

I’m not a fan.

As much as half of your audience might feel the same way.

Why?

Because 33-50% of the population falls under the definition of an introvert*.

*Susan Cain – Quiet: The Power of Introverts in a World That Can’t Stop Talking

Extrovert vs Introvert

IntrovertPeople whose energy tends to expand through reflection and dwindle during interaction

ExtrovertPeople who are energized by social situations and tend to be assertive multi-taskers who think out loud and on their feet

Characteristics of an Extrovert

• Enjoy human interactions

• Enthusiastic, talkative, assertive, and gregarious

• Take pleasure in activities that involve large social gatherings

• Tend to be energized when around other people, more prone to boredom when they are by themselves

Characteristics of an Introvert• Tend to be more reserved and

less outspoken in groups

• Often take pleasure in solitary activities such as reading, writing, using computers, hiking and fishing

• Like to observe situations before they participate

• More analytical before speaking

• Easily overwhelmed by too much stimulation from social gatherings and engagement

Many traditional methods for increasing learner engagement hold little appeal to introverts.

So…how do we engage this portion of our audience?

Introverts and Social Media

•Avoid the awkwardness of face-to-face interactions with those they’re meeting for the first time•Allows them to have time to process info before responding•Gives them an opportunity to have their voice heard without needing to fight over the talking of others

(Quick) Twitter 101

Microblog 140

Share Learn

#HASHTAGS

Twitter for Audience Engagement

• Give a hashtag• Encourage audience to tweet• Tweet key points from presentation• Solicit questions from audience

Other Benefits

• Takes presentation beyond meeting room• Supplements traditional Q&A formats• Allows for unlimited questions• Digital notes

Example #1

• CBI’s 10th Forum on Educational Grants• I couldn’t attend

Fortunately…

Example #2

Example #2

Example #3

Engaging potential audience

Engaging audience during activity

Engaging audience after activity

Does it work?

• Christine Greenhow, Education Professor, Michigan State University

• Conducted a study on Twitter as a new form of literacy*

• Adults who tweet during a class and as part of the instruction:– are more engaged with the course content,

instructor, and other students– have higher grades than the other students*Twitteracy: Tweeting as a New Literacy Practice

Christine Greenhow, Benjamin Gleason The Educational Forum Vol. 76, Iss. 4, 2012

Thank You!Derek WarnickPrincipalD. Warnick Consulting: The CME Guy

dwarnick@theCMEguy.comhttp://www.thecmeguy.comTwitter: @theCMEguyFacebook: www.facebook.com/theCMEguyLinkedIn: www.linkedin.com/in/theCMEguyGoogle+: gplus.to/theCMEguyPinterest: http://pinterest.com/thecmeguyBlog: cmeconfessions.wordpress.com