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    HEALTH REVOLUTION

    You heard of green revolution

    you heard of white revolution

    now we present to you

    you heard of blue revolution

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    Meadow Gate Food

    Presents

    Energy for todaynourishment for tomorrow

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    51.0%

    14.0%

    12.0%

    10.0%

    3.6%

    3.9%

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    n FOR SUPPLEMENT CATEGORIES

    Horlicks:great family nourisher

    Complan:success in establishing itself in mothers mind as a drink essential for

    growing childrenBoost: boost is the secret of my energy

    Bournvita: chocolaty nourishment for tomorrow's leader

    DIFFERENTIATORS IN EXISTINGCATEGORIES

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    DIFFERENTIATOR FOR REVIVE?

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    Can an identifier serve the purpose of a differentiator in a highly

    competitive market?

    Does visibility ensure customer preference?

    Dont you think the brand lacks birth vision?

    Do you think there is any clear reason for buying Revive, staying

    with it & continuous preferring it to established players?

    Do you think a brand can go far by ignoring the habit-building factor& focusing only on packaging & distribution?

    QUESTIONS

    UNANSWERED

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    1

    4

    2

    3

    High

    Low

    High Low

    Attra

    cti

    ve

    nes

    s

    Success Probability Opportunities

    Opportunity Matrix

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    WHO IS OUR CUSTOMER?

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    WORKING CLASS

    n Age group : 18 to 60 years.

    n Independent

    n Decision makers

    n Disposable income

    TARGET SEGMENT

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    PROBLEMS OF WORKING

    CLASSAvoiding health.

    Stress.Work life Imbalance .

    Cannot concentrate.Deteriorating performance.

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    Hectic schedule

    Hectic life

    Now nothing seems sotough with

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    W H A T T O O F F E R ?

    S S

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    Stim

    ulant

    s

    Supp

    lemen

    ts

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    A NEW CATEGORYALTOGETHER

    A STIMULANT THAT

    SUPPLEMENTS..

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    Supplements:

    Protein

    Carbohydrate

    Fats

    Other Nutrients

    Stimulant: Decaffeinated coffee

    HEALTHY STRESS BUSTER.

    UNIQUENESS OF

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    HOWTOOFFER?

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    What our product is all about?

    n Stimulating you in healthy way

    n Providing you decaffeinated coffee with loads of

    supplements.

    n You can have it hot or cold.

    n Sachet, family pack.

    n White body, blue lid.

    n Approved by Indian medical association

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    PRICING

    10 gms sachet- Rs. 3

    Family pack, 250 gms- Rs. 60

    Family pack, 500 gms- Rs 110

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    n Corporate vending machine.

    n Convenience stores.

    n Multiplexes.n Panwallah shops.

    n Petrol pumps.

    n Road side stalls.

    n Airports and railway stations.

    EVERYWHER

    E

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    PROMOTING

    n Personal selling.

    nCorporate linkups.

    nTelevision commercials.

    nPrint media.

    nHoardings .

    nRoad shows.

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    REDEFINING HABITS Make revive a habit.

    Need of the hour for the working class.

    Providing you decaffeinated coffee with loads of

    nourishment

    This fits into the need gap for a supplement with

    stimulant.

    ENERGIZE YOUR BUSY LIFE WITH

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    Have you all realized

    the transformation??The product category itself cuts across all age groups

    Delivering value to more consumer segments

    Perception of requirement of two different categories ismerged into one

    Shifting the positioning gently from a childrens drinkplatform to an impulse consumption product

    Altered the communication to create a habit/ switch fromstimulants to revive

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    Buying distribution clout

    Appealing to the adult mind through the

    stimulation it would provide

    Visibility through promotion, shelf space

    Customer relationship management Effective handling of complaints

    Feedback

    Patents

    How will we manage tosustain market share??

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    Are u stressed,

    Lost balance between life and work,

    Cant concentrate,

    Deteriorating performance,Worried about the future?

    then.

    Grab your today

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