usp revive
TRANSCRIPT
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HEALTH REVOLUTION
You heard of green revolution
you heard of white revolution
now we present to you
you heard of blue revolution
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Meadow Gate Food
Presents
Energy for todaynourishment for tomorrow
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51.0%
14.0%
12.0%
10.0%
3.6%
3.9%
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n FOR SUPPLEMENT CATEGORIES
Horlicks:great family nourisher
Complan:success in establishing itself in mothers mind as a drink essential for
growing childrenBoost: boost is the secret of my energy
Bournvita: chocolaty nourishment for tomorrow's leader
DIFFERENTIATORS IN EXISTINGCATEGORIES
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DIFFERENTIATOR FOR REVIVE?
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Can an identifier serve the purpose of a differentiator in a highly
competitive market?
Does visibility ensure customer preference?
Dont you think the brand lacks birth vision?
Do you think there is any clear reason for buying Revive, staying
with it & continuous preferring it to established players?
Do you think a brand can go far by ignoring the habit-building factor& focusing only on packaging & distribution?
QUESTIONS
UNANSWERED
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1
4
2
3
High
Low
High Low
Attra
cti
ve
nes
s
Success Probability Opportunities
Opportunity Matrix
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WHO IS OUR CUSTOMER?
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WORKING CLASS
n Age group : 18 to 60 years.
n Independent
n Decision makers
n Disposable income
TARGET SEGMENT
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PROBLEMS OF WORKING
CLASSAvoiding health.
Stress.Work life Imbalance .
Cannot concentrate.Deteriorating performance.
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Hectic schedule
Hectic life
Now nothing seems sotough with
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W H A T T O O F F E R ?
S S
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Stim
ulant
s
Supp
lemen
ts
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A NEW CATEGORYALTOGETHER
A STIMULANT THAT
SUPPLEMENTS..
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Supplements:
Protein
Carbohydrate
Fats
Other Nutrients
Stimulant: Decaffeinated coffee
HEALTHY STRESS BUSTER.
UNIQUENESS OF
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HOWTOOFFER?
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What our product is all about?
n Stimulating you in healthy way
n Providing you decaffeinated coffee with loads of
supplements.
n You can have it hot or cold.
n Sachet, family pack.
n White body, blue lid.
n Approved by Indian medical association
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PRICING
10 gms sachet- Rs. 3
Family pack, 250 gms- Rs. 60
Family pack, 500 gms- Rs 110
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n Corporate vending machine.
n Convenience stores.
n Multiplexes.n Panwallah shops.
n Petrol pumps.
n Road side stalls.
n Airports and railway stations.
EVERYWHER
E
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PROMOTING
n Personal selling.
nCorporate linkups.
nTelevision commercials.
nPrint media.
nHoardings .
nRoad shows.
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REDEFINING HABITS Make revive a habit.
Need of the hour for the working class.
Providing you decaffeinated coffee with loads of
nourishment
This fits into the need gap for a supplement with
stimulant.
ENERGIZE YOUR BUSY LIFE WITH
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Have you all realized
the transformation??The product category itself cuts across all age groups
Delivering value to more consumer segments
Perception of requirement of two different categories ismerged into one
Shifting the positioning gently from a childrens drinkplatform to an impulse consumption product
Altered the communication to create a habit/ switch fromstimulants to revive
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Buying distribution clout
Appealing to the adult mind through the
stimulation it would provide
Visibility through promotion, shelf space
Customer relationship management Effective handling of complaints
Feedback
Patents
How will we manage tosustain market share??
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Are u stressed,
Lost balance between life and work,
Cant concentrate,
Deteriorating performance,Worried about the future?
then.
Grab your today
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