using your content to create killer courseware
TRANSCRIPT
Using your content to create killer courseware
A glimpse at that man behind the curtain
It’s not about the tools
If it was, Scarecrow didn’t need a brain, just a diploma
So, of course, there are noruby slippers
This session is not:
• tools training
• tech recommendations
• about Captivate
Tool choice is secondary
Poll: What’s the scariest part about creating an online course?
By Source, Fair use, https://en.wikipedia.org/w/index.php?curid=33374395
“Fear of Public Speaking”
Getting caught with your pants down
Actually, here’s the scariest part
*What’s your “one thing”?
Define your USP
Expertise
Customer need
Personal Interest
*Copy Thesis, by Ray Edwards
Any [YOUR AUDIENCE] can [SOLVE THEIR PROBLEM] by using [YOUR PRODUCT], because [HOW IT SOLVES THE PROBLEM]
[YOUR AUDIENCE] can [SOLVE THEIR PROBLEM] using [YOUR PRODUCT], because [IT SOLVES THE PROBLEM]
Any content professional can improve their org’s training and education by creating online courses, because the material improves over time and is easier to deliver.
Today’s presentation
Any content pro can become a course creator because online course apps like Moodle leverage skills you already possess.
STC Moodle ½ day course
Any content professional can create better content using FrameMaker because it helps them work faster and more accurately
STC FrameMaker course, June 27-Aug 4(registration link goes here)
Every writer can easily deliver mobile output using FrameMaker because all the basic steps are done for you.
Adobe Webinar on Thursday(registration link displayed here)
Create a journey for your audience
Wizard, Dorothy, and a voyage of discovery
Example:Voice preso at Social Media Marketing World
Even if you’re not charging for it, you’re selling it
Use your Copy Thesis to craft a convincing title
The title is the first step in selling your audience
Sales page
PASTOR
P Pain/Problem/Person
A Amplify/Aspirations
S Story/Struggle/Solution/SystemModules, descriptions
T Testimonial
O Offer
R Response
Break out modules into 6 divisions
Create “sales” descriptions first
Create lead magnets and enticements
Run promotions and webinars to generate interest.
My Pain/Problem/Person
As a content pro, you need to do more with lessYou want to produce the highest quality training product possible
My Amplification/AspirationTraditional methods suck up time, resourcesExhausting to maintainBetter education reduces load downstreamBetter content reuse across org reduces loadBetter reuse improves content
My SystemCourse Modules
6 most important parts of a topic, written as compelling benefits, not a list of features
My Testimonial
Story of saving over 80% of production time by standardizing on FrameMaker and a template-based workflow
My Offer:Details of the STC FrameMaker course
See the STC website for course signup
My ResponseWhat I want from you
Move beyond the sales page, either directly into purchase, or into webinar or other activity within sales funnel
Creating Modules (1st pass)
Smaller version of the course creation process
Module formula (2nd pass)
Distilled Copy Thesis for title
Sales paragraph (from sales page)
You’ll explore
Tools
Templates
Projects
Creating Activities
Smaller version of the module creation process
Create Activities
Use Feel-Watch-Think-Do to generate Why-What-How-If
What this looks like
It’s more about the path than the Wizard
Influences
• Ray Edwards (copywriting)
• Jeanine Blackwell (online courses, course launch, affiliate)
•David H. Lawrence XVII (authentic voice)
• A host of others from SMMW (affiliate)
Thank you!
• www.techcommtools.com
• 714 585 2335