using xml to create once - distribute everywhere
DESCRIPTION
As eMedia devices and delivery systems proliferate, publishers, agencies and traditional media service providers are challenged with keeping up with demand for content conversion. Content distributors can reduce costs and complexity with a strategy that includes adoption of XML standards, a component architecture for structured content creation and a workflow that adheres to a digital first orientation.TRANSCRIPT
Using XML to Create Once - Distribute Everywhere
Structured content creation and the future of Cross-Media publishing of cross-media content distribution
Agenda
Create Once-Distribute EverywhereLayered ComplexityEnterprise Data ModelDigital First PublishingReally Simple Syndication
Innovation
Device Evolution
Mobile Connection Explosion
Mass Marketing Bubble
Can You Spell X-M-L ?
Extensible Markup
Language (XML) is a set of rules
for encoding documents in
machine-readable form. It is
defined in the XML 1.0
Specification[4] produced by the
W3C, and several other related
specifications, all gratis
open standards.[5]
Per Wikipedia.com
Create Once-Distribute Everywhere
Agenda
Create Once-Distribute EverywhereLayered ComplexityEnterprise Data ModelDigital First PublishingReally Simple Syndication
Layered Complexity
Layered Complexity
SQL - XML - XSL - FO
Real Estate Listing
Event Guide
College Courses
Product Catalog
Standards & Information Workflow
Technical Manual Workflow
Old Workflow
Darwin Information Typing Architecture
The Darwin Information Typing Architecture (DITA) is an XML-based architecture for authoring, producing,and delivering information. Although its main applications have so far been in technical publications, DITA is alsoused for other types of documents such as policies and procedures.
From Wikipedia, the free encyclopedia
DITA Samples
XSLT’s
Desired Workflow
Magazine Publishing Workflow
Recommended Workflow
NITF / NewsML
News Industry Text Format (NITF) is an XML specification published by the International Press Telecommunications Council that is designed to standardize the content and structure of individual text news articles. The NITF specification defines a standard way to mark up an article's content and structure, as well as a wide variety of metadata that different organizations may choose to use.
Additionally, multimedia can be associated with articles, although NITF does not allow for layout of multimedia within article text. Since NITF files are XML, they can be easily parsed, as well as transformed via XSLT to other formats.
The format is widely used across the news industry. Newspapers (The New York Times, among others), news agencies such as Associated Press and Agence France-Presse, and archival services such as LexisNexis use NITF for inter-agency transmission of news as well as internal transmission and storage.
PRISM
The Publishing Requirements for Industry Standard Metadata (PRISM) specification defines a set of XML metadata vocabularies for syndicating, aggregating, post-processing and multi-purposing content. PRISM provides a framework for the interchange and preservation of content and metadata, a collection of elements to describe that content, and a set of controlled vocabularies listing the values for those elements. PRISM can be XML, RDF/XML, or XMP and incorporates Dublin Core elements. PRISM can be thought of as a set of XML tags used to contain the metadata of articles and even tag article content.
PRISM conforms to the World Wide Web standard for Namespaces. PRISM namespaces are PRISM (prism:), PRISM Usage Rights (pur:), Dublin Core (dc: and dcterms:), PRISM Inline Metadata (pim:), PRISM Rights Language (prl:), PRISM Aggregator Message (pam:), and PRISM Controlled Vocabulary (pcv:). PRISM incorporated existing industry standards such as Dublin Core and XHTML in order to leverage work that had already been done in the publishing industry.
iPhone/iPad Publishing
Zinio iPhone Edition
Adobe Digital Editions
EPUB
EPUB (short for electronic publication; alternatively capitalized as ePub, ePUB, EPub, or epub, with "EPUB" preferred by the vendor) is a free and open e-book standard by theInternational Digital Publishing Forum (IDPF). Files have the extension .epub. EPUB is designed for reflowable content, meaning that the text display can be optimized for the particular display device used by the reader of the EPUB-formatted book. The format is meant to function as a single format that publishers and conversion houses can use in-house, as well as for distribution and sale. It supersedes the Open eBook standard.
EPUB Sample
EPUB Sample
Agenda
Create Once-Distribute EverywhereLayered ComplexityEnterprise Data ModelDigital First PublishingReally Simple Syndication
Enterprise Data Model (EDM)
Master Data Definition
Orchestration Server Workflow
Server Based Automated Workflow
Server Automation Defined via BPEL
Business Process Execution Language
Often used for Service Oriented Architectures
Significant Decision Making Capability
EDM Supports Web of Interconnections
Data Warehouse can be result
Orchestration Server Workflow
Content Management Workflow
Controlled and Efficient Workflow
Contributors – write articles and upload images, submit them for review, tag articles for regions and publications
Editors – write, review and approve articles, create publications
Publishers – have final say on publication and distribution
iCalendar / NewsML G2
Structured Content to Email to Web and RSS
Introducing our EDM...
the ICARUS Content Structure
I can name that tune in…
• Title / Headline“Introducing ICARUS Flubber Infused Footwear”
• Subhead / Status“Run faster, jump higher with the first footwear to successfully use
Flubber, a substance that gains energy when it strikes a hard surface”
• Keywords / Tags“footwear, shoes, sneakers, sneaker technology, running, jumping,
ICARUS, flubber, flubber infused, breakthrough, performance enhancing shoe components”
Summary/Miniblog
Flubber infused footwear represents a breakthrough in sneaker technology. When you place Icarus shoes on your feet, you are guaranteed to better your time on the track and your jump shots on the court. Icarus was the first footwear material to be issued U.S. patents in the category of “Performance Enhancing Shoe Components.”
Body CopyFlubber infused footwear represents a breakthrough in sneaker technology. When you place Icarus shoes on your feet, you are guaranteed to better your time on the track and your jump shots on the court. Icarus was the first footwear material to be issued U.S. patents in the category of "Performance Enhancing Shoe Components."
The Icarus line features a "Flubber Process" that returns 200% energy to the wearer by compressing then springing back to original shape. This process also increases your speed, quickness, and strength while reducing fatigue, shortening recovery time and totally eliminating shin splints forever. They are available in both high and low tops in a wide assortment of designs and colors. A distinctive lightning bolt and flaming letter F is the original and unmistakable signature for Flubber Infused footwear.
–Used by world class athletes, professional trainers and top coaches worldwide. –Gain speed, strength, height and endurance immediately. –Improves athletic performance by 300% and adds greatly to the shock-absorption of ordinary insoles –First footwear material to be issued U.S. patents for "Performance Enhancing Shoe Components“
Flubber Infused Footwear have been tested and worn by some of the top athletes in the world. “First thing I noticed were my shoes coming off the track surface much faster,” said world-class athlete Mickey Jordan. “With the Icarus, you can feel the bounce immediately. They seem to increase my stride length and give me much more balance and stability.”
The Icarus name was inspired by the Greek Son of Daedalus who dared to fly too near the sun on wings of feathers and wax. Daedalus had been imprisoned by King Minos of Crete within the walls of his own invention, the Labyrinth. But the great craftsman's genius would not suffer captivity. He made two pairs of wings by adhering feathers to a wooden frame with wax. Giving one pair to his son, he cautioned him that flying too near the sun would cause the wax to melt. But Icarus became ecstatic with the ability to fly and forgot his father's warning. The feathers came loose and Icarus plunged to his death in the sea.
Image Versions
Sell Sheet
RSS
ICARUS To Everywhere
Agenda
Create Once-Distribute EverywhereLayered ComplexityEnterprise Data ModelDigital First PublishingReally Simple Syndication
Digital First Publishing
Evaluate Centralized Content Tools
Adopt an Workflow for Digital Delivery
Print Ready PDF is just an Electronic File
Next up: ICARUS to Catalog to Web to Social to Wireless
Data - XML - Wireless - Social - PDF
1. Photo
2. Thumbnail
3. Title/Headline
4. Subhead/Status
5. Summary/Miniblog
6. Part #
7. Price
3. Universal High-Back Seat
4. Black, water resistant cordura fabric is suitable for both cap and non-cab environment.
5. Features: Lumbar support, adjustable armrests and upper backrest, adjustable ball bearing slides, backrest reclines and folds forward. Accepts operator pressure switches
6. TS4270
7. $219.95
1.
2.
Catalog
Featured Product
Direct Mail
Woot
AdWord
Shoup Featured Product TS4270 - Universal High-Back Seat: Black, water resistant cordura fabric $219.95 ea.ShoupParts.com/TS4270
Detail Page
Mobile Commerce
RSS Feed
Agenda
Create Once-Distribute EverywhereLayered ComplexityEnterprise Data ModelDigital First PublishingReally Simple Syndication
RSS for eMedia
Really Simple Syndication
RSS (most commonly expanded as Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.[2] An RSS document (which is called a "feed", "web feed",[3] or "channel") includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place. RSS feeds can be read using software called an "RSS reader", "feed reader", or "aggregator", which can be web-based, desktop-based, or mobile-device-based. A standardized XML file format allows the information to be published once and viewed by many different programs. The user subscribes to a feed by entering into the reader the feed's URIor by clicking an RSS icon in a web browser that initiates the subscription process. The RSS reader checks the user's subscribed feeds regularly for new work, downloads any updates that it finds, and provides a user interface to monitor and read the feeds.
Tek @ Trekk via RSS
HTML / CSS
Kindle
PrintCasting
iPhone / iPad
HTML - XML - JSON - RSS
Structured Content Distribution
Feeding All The Channels
Takeaways
Consistency of Corporate Messaging Flexibility of Delivery Channels Simultaneous Deployment Access Media Scalable Reuse of Creative Content Lower Overall Costs
And We Can Help You Too!
Thank You!
Jeffrey Stewart
Partner/Chief Technical Officer
Trekk Cross-Media
Email: [email protected]
Twitter Handle: JeffreyAStewart
Facebook: JAStewart
LinkedIn: jeffreyastewart
Tumblr: jastewart.tumblr.com
