using what you know about social media: how to create and measure a facebook page for your...
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CDC NPIN's online social media training for public health professionals: Using What You Know about Social Media - How to Create and Measure a Facebook Page for Your Organization!TRANSCRIPT
How to Create and Measure a Facebook Page for Your OrganizationTyra McKinney, Health Communications Specialist for
CDC NPINMonday, February 10, 2014
Objectives
• Ensure that Facebook is the right fit for your
organization
• Learn how to create an attractive and engaging
Facebook Page
• Tips to promote your Facebook Page
• Best way to monitor and evaluate your Facebook
Page
Facebook Basics
Create a Facebook Page
Facebook Category
Facebook Page Owner
Facebook ‘About’ Section
Photos and Favorites
Pre – Planning Steps
Facebook Strategy
Should your organization integrate Facebook into its brand?
• Identify the demographics of your
target audience
• Assess how your audience prefers to
receive information
• Make sure that Facebook can help
reach your goals
Facebook Goals
What are your organizations goals?• Show expertise• Increase reach• Drive traffic to website• Build new partnerships
Facebook Plan
How are you going to reach your goals?
• Create an online community
• Create awareness• Promote business-related
content
Facebook Photos
Photos are a great way to get your
audience’s attention.
• People respond more to
visuals.
• Infographics and video posts
increase traffic.
• Visuals drive engagement.
Facebook Posts
• Fill-in-the-blank posts allows fans
to interact.
• Questions help to get fans to
comment and share their thoughts.
• Quick facts and tips can promote
your messaging.
Facebook Hashtags
Strategic hashtags on Facebook posts can drive traffic to other sites:
• Drive traffic to other sites.
• Promote messaging and events.
• Trend topics related to your
industry.
• Capture new fans and potential
leads
Publish Schedule
• Spread out updates/posts to create a
constant dialog with audience.
• Calendar can help to schedule
moderation periods for comments.
• It can help to see the Total Interactions
around different content types.
Facebook Engagement
• Posting on Facebook between 8 a.m.
to 7 p.m. gets more fans.
• Wednesdays and Sundays are the
best days to post.
• Posting to your Facebook Page often
gets more likes and comments.
Promote Facebook Page
• Cross-promote Facebook Page on other social
media sites
• Start promotion in advance, to field questions
from followers
• Place the Facebook button on your website
• Put Facebook badge on email signatures, flyers,
brochures, business cards, products, etc.
Facebook Monitoring
• Monitor Facebook Page on
a regular basis
• Respond quickly to
comments or questions
• Use Facebook’s Page
Insights to keep track of
growth and change
Best Practices
• Keep Facebook at the forefront. Always think about messaging, links and media that can be put on the Page.
• Plan, plan, and plan some more. Prior to setting up a Page, create a plan and have a strategy on how to monitor and maintain it.
• Track your posts. Use Page Insights to track
measurements about your Page’s performance.
Reminders
If you have your CPH or CHES credentials you can apply for a
credit from today’s tutorial at [email protected].
Please remember you will be required to complete a short
evaluation which will be sent to you on requesting continuing
education credit.
If you do not require continuing education credit but would like
to provide feedback, please contact [email protected]
Thank You!