using social networking tools to build your business

Using Social Networking Tools to Build Your Businessto Build Your Business

Tin Cans Unlimited, LLC

WelcomeWelcome

Wh t i S i l M di ?What is Social Media?

FacebookFacebook

• According to Facebook, there are more than 200 million F b k ith 100 illi l i iFacebook users with over 100 million users logging in daily.

• If Facebook were a country, the number of users would be th i l t f th fifth t l t d ti i ththe equivalent of the fifth most populated nation in the world, behind China, India, the United States, and Indonesia.M F b k dl f• More women use Facebook, regardless of age.

• Facebook’s growth is with users over age 26, with the majority of the growth coming from users 35 to 44 years of age.

• A business presence on Facebook will help merchants connect in a personal way with huge segments of the b i blibuying public.

FacebookFacebook

LinkedInLinkedIn

• Who?• Who?– Adults, professionals, sales reps, job

seekers, business communities• Why?

– Making connections and recommendations; creating communities, gathering leads

• How?– Easy and free to set up for basic membership

LinkedInLinkedIn• On Aug. 12, 2009, LinkedIn registered its 45 millionth

user (LinkedIn’s Marketing Project Manager tweeted thisuser. (LinkedIn s Marketing Project Manager tweeted this news!)

• According to comScore, LinkedIn gets over 16 million unique visitors each monthunique visitors each month.

• The average LinkedIn user is 39 and makes $139,000 a year. About 90,000 users are chief executive officers, and nearly half a million others occupy another job in the Cnearly half a million others occupy another job in the C-suite.

• BMW, American Express advertise on LinkedIn. Microsoft, Target eBay and L’Oreal pay upwards of $10k per monthTarget, eBay and L Oreal pay upwards of $10k per month to search LinkedIn profiles for job candidates.

LinkedInLinkedIn

TwitterTwitter• Twitter has more than 6 million registered users, but the

site has more than 14 million regular visitors per monthsite has more than 14 million regular visitors per month.• eMarketer projects that those numbers will double by the

end of this year to 12.1 million users, and grow another 50 percent in 2010 to bring the service to a total audience ofpercent in 2010 to bring the service to a total audience of roughly 18 million registered users.

• The passive Twitter audience – people who don’t actually tweet hence accounting for the difference between traffictweet, hence accounting for the difference between traffic and users – will likely continue to grow, much in the way that blogs have over the past decade.

• People who don’t tweet themselves will visit the Twitter• People who don t tweet themselves will visit the Twitter profiles of friends, family, or their favorite celebrities -- and access that information in different ways.

TwitterTwitter

MySpaceMySpace

• With more than 100 million users, MySpace is roughly half th i f F b kthe size of Facebook.

• MySpace is owned by Fox Interactive Media (a sister company of the Fox News Channel)

• MySpace makes money via advertising – the service collects user information and uses behavioral targeting to determine which ads are shown to users.

• Median reported user age is 26, though site is best-known for its teen-age users and musicians. (Presidential campaigns and political groups ranging from the John Bi h S i t t th ACLU i t i fil thBirch Society to the ACLU maintain profiles on the service.)

diggdigg

BloggingBlogging• Early blogs were a combination of online diaries or

journals email lists and “threaded” discussion forumsjournals, email lists and threaded discussion forums.• The Drudge Report is one of the first “news” blogs.• Evolved from “what’s new” pages on personal sites to

i l bl ft h Bl W dPcommercial blog software such as Blogger, WordPress, Movable Type and LiveJournal.

• Blogging took off when tools made it easy to combine l j l ith li k t th li kpersonal journals with links to others – permalinks,

trackbacks, blogrolls.• Today, blogging is intertwined with news media and social

di l b iti t d hmedia, as celebrities, news reporters and anchors, columnists and politicians not only blog, but share their blogs via Facebook, Twitter and other social media.

BloggingBlogging

IntegrationIntegration

• All forms of media must support one ppanother!

IntegrationIntegration

But WAIT…there is more!But WAIT…there is more!

About Tin Cans UnlimitedAbout Tin Cans Unlimited

• Our decades of experience in• Our decades of experience in communication management, public relations and publishing extended to p gInternet development more than 25 years ago, with some of the nation’s first commercial, media and non-profit websites.

String TheoryString Theory

• Visit our blog “String Theory ” at• Visit our blog, String Theory, at www.tincansunlimited.com for the latest thoughts and concepts on marketing in g p gthe digital age.

• Visit us on Facebook• Follow us on Twitter @tincansllc• Connect with us on LinkedIn

www.tincansunlimited.com@tincansllc@Facebook

• [email protected]• [email protected] j @@

using social networking tools to build your business

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