using social networking in your job search

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FEBRUARY 3, 2010 PRESENTED BY: DEBORAH KRIER Using Social Networking in Your Job Search

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Page 1: Using Social Networking in Your Job Search

FEBRUARY 3 , 2010

PRESENTED BY:DEBORAH KRIER

Using Social Networking in Your Job Search

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The product you are selling is

YOU!

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What is Social Networking?

Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.

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Six Degrees of Separation

The idea that, if a person is one step away from each person they know

and two steps away from each person who is known by one of the people

they know, then everyone is at most six steps away from any other person

on Earth.

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Why Does It Matter?

80% of companies currently use or are planning to use social networking sites to find and attract candidates this year

66% of survey respondents reported they had successfully hired a candidate who was identified or introduced through an online social network

72% of respondents will invest more in recruiting through social networks

Source: Jobvite 2009 Social Recruitment Survey440 HR and recruitment professionals completed the survey65% have between 101 and 5,000 employees at their company

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Who is Online?

46% of American adult Internet users have a profile on an online social network site

61% of people with online profiles have annual household incomes of more than $50,000

45% of people with online profiles are college graduates

54% female, 46% male28% use social networking to make new

business or professional contacts and/or promote themselves or their work

~ Pew Internet & American Life Project Survey

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Why?

Relationships

Relationships

Relationships!!

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Tips & Techniques

Be an expertBe helpfulBe a resourceTell people how to find youAsk questions…and answer themQuality vs. QuantityAvoid too much TMI – but a little is OKBuild relationship before trying to sell

yourself

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Do not…

Lie, cheat or steal Curse or be vulgar Over-post Under-post Spam Be pushy/hard sell Be one-dimensional

Don’t follow or be friends with those who do, as their reputation (and posts) may follow

you!

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What Social Networking is NOT

PrivatePersonalHiddenX

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An Example

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The Basics

1. Research your options2. Set-up account

User nameProfile/BioPhoto

3. Find friends and associates4. Lurk to get used to format

5.Start posting!

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Exists to help you make better use of your professional network and help the people you trust in return

Over 55 million members in over 200 countries and territories around the world

A new member joins approximately every second, and about half of members are outside the U.S.

Executives from all Fortune 500 companies are LinkedIn members

Average user is over 41 years old and earns more than $100,000 per year

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According to the Jobvite survey, 95% of the respondents use LinkedIn to find job

candidates.

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Completing Your Profile

Basic Information Last Name (20) First Name (40) Former/Maiden Name (40) Display Name

Professional “Headline” (120)

CountryZip CodeIndustryPhoto (4 mb)

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Completing Your Profile

Summary Professional Experience

& Goals (2,000) Specialties (500)

Applications Blogs, events,

presentations, Tweets, polls

Experience Paid and volunteer

Education

RecommendationsInterests (1,000)Honors & Awards

(1,000)Personal InformationContact Settings

Settings Email addresses

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Keep It Current!

Network UpdatesInboxGet ConnectedConnections

Status Updates Recommendations Profile Updates Group Updates Connection Updates

Group Updates

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More than 350 million active users More than 2/3 of users are not in college The fastest growing demographic is 35

years old and older Average user has 130 “friends”More than 175 million users log on at least

once each day

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According to the Jobvite survey, 59% of the respondents use Facebook to find job

candidates.

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Completing Your Profile

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Completing Your Profile

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A service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: “What ‘s happening?”

Messages can only use 140 charactersThe site expects one billion users by 2013Estimated number of users is over 10 million40% of users earn more than $50,000 per year

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According to the Jobvite survey, 42% of the respondents use Twitter to find job

candidates.

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Even More!!

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Business Cards

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Personal Website

GoDaddy Example: Personal URL

$10.69 per year Website Tonight

$53.88 per year Economy site 5 pages 1 email address 1,500 templates

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Blogging…It’s FREE!

WordPressTypepadSquarespaceLiveJournalBlogger

BlogHarborXangaEasyjournalOpen SalonVox

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It’s All About…

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The product you are selling is

YOU!

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A Final Thought

77% of the Jobvite survey respondents reported that they use social networks to reach passive candidates

who are not actively seeking employment.

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Resources

Lots of good tips & techniques and informationwww.mashable.com

HubspotInformation on setting up Facebook or Twitter for

business:www.hubspot.com/internet-marketing-whitepapers

Twitter PowerBy Joel Comm, @joelcomm, www.joelcomm.com

LinkedIn Resourceswww.integratedalliances.com

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Your homework: Connect, friend or follow me!

www.linkedin.com/in/deborahkrierwww.facebook.com/deb.krierwww.twitter.com/debkrier

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Contact Info

Deborah KrierWise Women CommunicationsWWC Events(303) [email protected] [email protected]

©2010, Wise Women Communications, LLC; unless otherwise noted.