using social media to deliver unique experiences
TRANSCRIPT
Using Social Media to deliver unique live experiences
Social Streaming
Live Social streaming
Three pieces of conventional wisdom
It is hard to get an audience to watch a live
webcast
Core follow you alreadySoft attracted by friendsSuper soft attracted by friends and short form
-15 0 10 20 30 40 50 60 700
10000
20000
30000
40000
50000
60000
70000
80000
90000
100000
Viewership Clips
Viewers over time
Webcast beginsCore audience
1/3 of webcastSoft audience Webcast ends
Audiences aren’t interested in long form content
Average viewing time of over 60% of total webcast
Social streaming audiences
Audiences number in the 10,000s or 100,000s
Thousands of share and comments
Clips add at least 10x more to the audience
Social streaming audiences
In built call to action helps convert super soft to soft or even core audience
Clips have obvious potential to go viral
Social Media reporting of events is Dull!
Live Social Event streams
In conclusion
