using social media to build your art business
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Using Social Media to Build Your Art Business
Presented by Britt Bravo
for Artists Building Their Business
August 8, 2009
Slides Available Online
www.slideshare.net/Bbravo
Web 1.0
Web 2.0
Your Social Media Toolbox
• Blogs• Twitter• Photo Sharing• Social Networking• Video Sharing• Social Bookmarking• Podcasts• Wikis• RSS Feeds
Favianna.com
Favianna’s Blog
Marydanielhobson.com
Into the Studio
The Painting Activist
in viaggio col taccuino
An Ayton Artwork a Day
Why Blog?
• 24% of adult web users read blogs• Increases your search ranking• Show and discuss your process• Get feedback• Explain your work• Fans can easily share your content
Why Blog?
• Reveal the person behind the art• Build relationships with customers• Build community with other art bloggers• Provide quick, real time updates• Re-use content elsewhere • Teach what you know• “Live-blog” from art events
@ArtByChristi
@dcolter
#twitterartshow
@FiberSoul
Why Twitter?
• 44.5 million unique visitors worldwide in June 2009
• Provide quick, real time updates • Communicate with customers• Show your process• Get feedback• Build community with other art “tweeters”• Make special offers
Why Twitter?
• Hold contests & giveaways• Get help• Tweet from art shows• Point to your blog posts• Share “tweets” on Facebook• Twitter pages are picked up by Google
Schizzinosa's Photostream
Linda Plaisted’s Photostream
Profile
Contacts & Groups
Groups
Discussions
Why Use Flickr?
• 32+ million members• Share photos of your work• Share photos of your process • Share photos from openings & events• Connect with other artists• Get feedback
Why Use Flickr?
• Get new ideas • Make books with Blurb• Print cards with Moo• Get seen with Creative Commons
Favianna’s Fan Page
Favianna’s Art on Facebook
Deborah Colter’s Fan Page
Deborah Colter’s Art on Facebook
Why Use Facebook?
• More than 250 million users• More than 120 million users log on at least 1
x day• Facebook Pages are picked up by search
engines• Share events, photos, images, news and
videos• Friends of friends buy art
Why Use Facebook?
• Easy for friends and fans to share• Communicate with customers • Advertise with Facebook ads• Share blog posts in Notes• Share Twitter updates in news feed
Favianna on YouTube
Share Your Process
Why Use Video Sharing?
• 62% of adult web users have watched videos on video sharing sites
• Tell stories about your work, your process & you.
• Demo how you create• Teach what you know• Share footage from art shows• Record testimonials
Natasha Wescoat:Putting It All Together
Blog
Flickr
MySpace
YouTube
Vimeo
Etsy
7 Social Media Tips
Tip 1Listen
• Google Alerts• Google Blog Search• Technorati• Twitter Search• Social Mention
Tip 2Share Valuable Content
Tip 3 Be Social,
Build Relationships
Tip 4Make it Easy to
Share & Connect
• AddThis/ShareThis• Comments• RSS/Subscription• Promote on your
website, social media profiles, and email signature
Tip 5Make a Plan
• Goal• Audience• Content• Tool(s)• Time/Money• Marketing• Metrics• Exit/growth plan
Tip 6Experiment
Tip 7Have Fun!
Questions?
Britt [email protected](510) 757-9684Twitter: @bbravoSkype: bebravo www.facebook.com/britt.bravowww.slideshare.net/Bbravo
Sources & Resources
• 9 Reasons Why Every Artist Should Have Their Own Art Blog: http://emptyeasel.com/2007/07/02/9-reasons-why-every-artist-should-have-their-own-art-blog/
• Why Artists Should Blog• http://kirstyhall.co.uk/blog/2007/08/why-artists-should-blog/• Tweetable Art: 10 Twitter Tips for Artists
http://mashable.com/2009/02/23/twitter-artists/• An Artist’s Guide to Twitter
http://www.squidoo.com/ArtistTwitterGuide• The Artist’s Guide to Flickr
http://mashable.com/2009/03/05/flickr-artist/• 36 Reasons Flickr is a Photographer’s Ultimate Tool
http://blogs.photopreneur.com/36-reasons-flickr-is-a-photographer-ultimate-tool
Sources & Resources
• List of Social Networking Websites http://en.wikipedia.org/wiki/List_of_social_networking_websites
• Using Facebook to Sell Your Art http://www.redbubble.com/people/selling/journal/3344492-using-facebook-to-sell-your-art
• Top Social Networks for Artists• http://www.getdegrees.com/articles/p/art-schools/top-social-
networks-for-artists/• Social Networking for Art Collectors – artmarketblog.com• http://artmarketblog.com/2009/03/10/social-networking-for-art-
collectors-artmarketblogcom/• Artist’s Guide to YouTube
http://mashable.com/2009/03/12/youtube-artist
Sources & Resources
• Pew Internet and American Life Project http://www.pewinternet.org/
• Why Artists Need Social Media http://www.stillindie.com/2009/06/artists-need-social-media.html
• 5 Rules for Artists Using Social Media http://www.stillindie.com/2009/07/5-rules-artists-social-media.html
• Eight Social Media Tips From Artist Natasha Wescoat http://www.publetariat.com/sell/eight-social-media-tips-artist-natasha-wescoat