using social media heu on facebook and twitter
DESCRIPTION
Presentation given in 2012 to Communication Officer colleagues at an international consortium skills-sharing workshop. Illustrates the use of Facebook and Twitter in a university research unitTRANSCRIPT
HEU on Facebook & Twitter in 2012
Allison Stevens Health Economics Unit, University of Cape Town
RESYST Research Uptake Workshop September 2012, Cape Town
Source: http://www.fredcavazza.net/2008/06/09/social-media-landscape/
Entering the social media landscape
• Reciprocal communication and attribution (Priego, 2012)
– Discover viewpoints
• Help others by sharing interesting links
– Include information from other institutions
• Source news
• Reach more people
• Becoming mainstream, if not already?
Priego, E. 2012. How Twitter will revolutionise academic research and teaching. Guardian professional online
Loose networks
Photo Source: http://commons.wikimedia.org/wiki/File:SNA_segment.png
We live in a world of loose connections – you will discover news from someone you will never know via a series of repostings that eventually reach you via social media (Neylon 2012)
Neylon, C. 2012. Research assessment to support research impact, UCT seminar, August
Social media @ the HEU
• 2009:
– RSS feeds Still very popular
– Blog Discontinued in 2011
• 2012:
HEU Facebook Page
Messages & networking
Viewpoints & conversations
Others share your posting with their networks
Insights for monitoring
Highlight & pin features
The CHEPSAA project on Twitter
Send short, timely news broadcasts
Share external news
Receive news
Get notable followers
Retweets & mentions
Other Twitter functions
• Conversations
• Live Twitter chats
• Search for topics and who to follow
• Hashtag major events
Digital professionalism
• Practise good online management
– Constant updating
– Content creation
– Hootsuite
• Coach researchers within your institution to use social media
Thank you
www.facebook.com/uct.heu https://twitter.com/hpsa_africa
The HEU is a partner of the RESYST consortium. RESYST is funded by Ukaid from the Department for International Development http://resyst.lshtm.ac.uk/