USING SOCIAL MEDIA FOR GOOD:MENTAL HEALTH, SUICIDE PREVENTION AND

BEYOND

Nedra Weinreich (@Nedra, @MediaTEAMup)

Entertainment Industries Council

Our partners:

Radio Television Digital News Association

Introducing Generation Next…

Three $4000 Cash Prizes: Film/TV, Journalism, & Social Media

Recognition at the 2014 PRISM Awards ceremony

Mentoring sessions with industry professionals and mental health experts

A collaborative program with Active Minds, a mental health organization led by college students

Curricular resources for faculty and students

Photo: Mr. T in DC (Flickr)

How can you use social media to make a difference?

1 in 4 will have a mental health issue

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What can you do with social media?

CommunicateConverseConnect Collaborate/Co-CreateConsumer Research

Collect/CategorizeCollective WisdomCustomizeCustomer ServiceCommunity

Photo: http://www.flickr.com/photos/davidkjelkerud/2713789232/

Social media is word of mouth on steroids!

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Photo: http://www.flickr.com/photos/waxypoetic/274724321/

Marketing is dead. We need to create

movements instead.

-Kevin RobertsWorldwide CEO of Saatchi & Saatchi

Photo: http://www.flickr.com/photos/yukatafish/2616061290/

Strategy Roadmap

1. Goals/objectives

2. Target audience

3. Capacity

4. Tools and Tactics

5. Monitor and Evaluate

Photo: http://www.flickr.com/photos/pensiero/230717296/

Step 1: What are Your Goals/Objectives?

Social Media Outcomes

• Listening and learning• Building relationships• Building awareness of issue• Improving reputation of

organization• Motivating content generation

by supporters• Increasing relevant visitor

traffic/page rankings• Increasing perceptions of

social norms• Social support• Taking action

Photo: http://www.flickr.com/photos/theparadigmshifter/85540112/

.75".75"

.75".75"Step 2: Whom Do You Want to Reach?

http://www.flickr.com/photos/hamoid/317021961/

Beth Kanter, bethkanter.org

Slide Credit: wearemedia.org

Step 3: What is Your Organizational Capacity?

Free Puppy! (or is it?)

http://www.flickr.com/photos/psycho-pics/3411848285/

Step 4: Which Tools and Tactics Will Help You Reach Your Goals?

Choose the Right Tools• Listen

– Google Alerts, RSS readers, Twitter Search

• Converse– Twitter, Facebook,

Blogs, G+• Tell Your Story

– Blogs, Twitter, G+, video/photo sharing, podcasts, Pinterest

• Help Supporters Tell Your Story– User generated

content, contests, social network apps, widgets

• Generate Buzz– Twitter, Social news (eg

Reddit), Tumblr, Pinterest

• Build Community– Facebook, LinkedIn,

Twitter, G+, hashtags, Tumblr

• Collaborate/Collect Information– Wikis, social

bookmarking, hashtags

Step 5: Monitoring/ Evaluation

http://www.flickr.com/photos/bionicteaching/3629084631/

• RSS Feed Reader

• Google Alerts

• Blog/News Monitoring

• Twitter/FB Search

• Website/Social Media Analytics

Social Media Tips for

Mental Health/Suicide

Prevention

http://www.flickr.com/photos/waderockett/171688464/

Be Authentic

Photo: http://www.flickr.com/photos/feastoffools/3584066855

Be Relevant

Photo: http://www.flickr.com/photos/brewedfreshdaily89/2824125234/

Love is Louder

Engage in Two-Way Conversation

Photo: http://www.flickr.com/photos/gw1/2666052624/

Language Matters

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Tips for Social Media Content

• Share resources, tips, news, encouragement• Link to reliable sources.• Check links before passing them along.• Don’t only post about mental health when

there has been a violent incident.• Positive stories of hope and recovery are

powerful.• Social interactions reduce stigma.

Building an Online Community

Photo: http://www.flickr.com/photos/mallix/2586969604/

Find Your Fans

Photo: http://www.flickr.com/photos/lafleur/1350302133/

http://www.flickr.com/photos/charliecowins/2083851923/

EnableEvangelists

Online Safety and Privacy

http://www.flickr.com/photos/ell-r-brown/7227970962

Tell Your Story Across Platforms

InvisiblePeople.tv

Social Media Resourceshttp://bit.ly/GenNextSocialMe

dia

• Application deadline: November 30, 2013

• Semifinalists selected by December 6, 2013

• Final projects submitted by February 28, 2014

• PRISM Awards: April 24, 2014

Generation Next Competition

eiconline.org/teamup/gen-next/

(866) 284-9767teamup@eiconline.org

http://eiconline.org/teamup@MediaTEAMup

Questions?