using social media - building relationships
TRANSCRIPT
SOCIAL MEDIABUILDING RELATIONSHIPS
Leesa Watego | Iscariot Media | 2015
The slides for this presentation are available from:
www.slideshare.com/leesawatego
My name is Leesa Watego from Iscariot Media. It’s lovely to meet you.
You can find me on –
Facebook, Twitter, LinkedIn, Instagram, Snapchat, Slideshare, Google+, Pinterest, YouTube, Tumblr, Vine.
I invite you to connect.
your goalsWHAT DO YOU WANT TO ACHIEVE?
What are you goals?
Building Relationships
using the webWHAT TOOLS CAN YOU USE?
What about you?
How is social media working for you right now?
general principlesREFRESH
HOME BASE
OUTPOST 1 OUTPOST 2
OUTPOST 3
OUTPOST 4 Drive traffic back to your home base where the customer can buy, sign-up, comment etc. The home-base/outpost model was articulated a few years ago by
Darren Rowse (Problogger) and Chris Brogan)
Home Base / Outpost Model
Paid Media
Traditional advertising – print, television, radio, media deals, paid
search,
Paid / Earned / Owned Media
Earned Media
Newsworthy activities (win prizes,
comment on the worlds), word-of-mouth, seo, likes,
@replies,
Owned Media
Your website content, blog posts, social media content,
In practice, activities are linked.Example, Red Bull Stratos Jump 2012
Don’t just talk about yourself
Post consistently
the evolving spaceWHAT’S CHANGED?
Know the purpose of each space you create
Personal and/or Professional presence
REAL NAMEBIO, WITH LINKS
platformsWHAT SHOULD I BE USING?
What platform should I be on?What are your resources?
Owned platforms include: your website, your email list,
Rented/Leased platforms include: your Facebook page, your Twitter account, your LinkedIn pages
What platform should I be on?Is it owned/leased?
What platform should I be on?Who & where are your audience?
Pages v ProfileProfile- ‘friend’- 5000 max- enable ‘follow’ option
(for subscribers, ie. Non friends)
Pages- ‘like’- schedule posts- sponsored posts- insights (statistics)
=> you can have both
InstagramBrands:@seraphimstore@ruboliveonline@abcnews_au@nava_visualarts
Personal brands:@naomisimson@dranitaheiss
Local Business:@charliesfruitonline@openbookcafe
LinkedIn- CV- professional - other skills & qualifications- B2B
Mailchimp- speak directly to your audience- auto-responder
Pinterest- heavy driver of traffic- good images – can you
adapt your ‘content’ to include images?
Twitter- used by media to source
stories- be taggable, linkable
Real life event
Use 1 piece of content across multiple channels
Story =(Image +
Text)
finallyIT DOESN’T HAVE TO BE THAT HARD
Are you constantly trying to fit together pieces of a puzzle that never seems to fit together?
# Make the most of your in-between/incidental time to catch up (on the train, waiting in a line)
# If you have the resources, what can be outsourced?
