using social media as a professional, what you need to know!

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Copyright © 2014-2015, ADP, LLC. 1 Using Social Media as a Professional The Benefits of Sharing Your Knowledge and Connecting With Your Peers Melissa Williamson (Tractor Supply) Jeff Stevenson (ADP) Melissa Williamson (Tractor Supply) Jeff Stevenson (ADP) @mwilliamson2009 @stevensonjef

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Copyright © 2014-2015, ADP, LLC. 1

Using Social Media as a Professional —

The Benefits of Sharing Your Knowledge

and Connecting With Your Peers

Melissa Williamson (Tractor Supply) Jeff Stevenson (ADP)

Melissa Williamson (Tractor Supply) Jeff Stevenson (ADP)

@mwilliamson2009 @stevensonjef

Copyright © 2014-2015, ADP, LLC. 2

Today’s Agenda

• Social Media Today

• Personal vs. Professional Use of Social

• Building Your Brand

– Thought Leadership

– Connecting

– Bringing it Back to Your Business

• Take Notice: Trends to Follow

Copyright © 2014-2015, ADP, LLC. 3

Social Media Today

How have things evolved?

Copyright © 2014-2015, ADP, LLC. 4

Social Media Today

Source: YouTube – Eric Qualman, SocialNomicshttps://www.youtube.com/watch?v=zxpa4dNVd3c

Copyright © 2014-2015, ADP, LLC. 5

HR Professionals in Social

Source: linkedin.com

The number of HR and HR related professionals continues to grow in social media

1,052,927Human Resources

Professionals

1,848,011Accountants/Controllers

99,366Payroll Professionals

Copyright © 2014-2015, ADP, LLC. 6

Personal vs. Professional Use

of Social

What’s the Difference (And What’s the Same)

Copyright © 2014-2015, ADP, LLC. 7

Personal vs. Professional

What’s the Difference?

Using social in your personal life is as unrestricted as you choose…

Few Social Media users approach their personal presence strategically

Copyright © 2014-2015, ADP, LLC. 8

Personal vs. Professional

What’s the Same?

Human to human interaction

Add Value

Be Yourself!

Social should still be FUN! After all, there are still people on the other end of the keyboard

Copyright © 2014-2015, ADP, LLC. 9

Building Your Brand

The Virtual Dinner Party

Copyright © 2014-2015, ADP, LLC. 10

A Strategic Approach To Your Brand

“Dress” Appropriately

• Clear/Appropriate Pic

• Professional Profile

• Complete Summary

• Meaningful Information

Be Interesting

• Don’t be a “Lurker”

• Be a Thought Leader

• Offer Value Through

Updates

• Vary Your Content

Make Connections

• Connect Beyond Your

Company

• Join Groups

• Follow Thought Leaders

• Network at Events

Copyright © 2014-2015, ADP, LLC. 11

Building Your Brand: Thought Leadership

~85% of Social Media users are Content Consumers

Differentiate yourself by becoming a Content Curator

Or better yet…become a Content Creator

• Your unique approach• Market trends• Local nuances• Latest wins

Consistently posting content in social 2-3 times a week will

help establish you as a trusted expert and will grow your

network dramatically

Copyright © 2014-2015, ADP, LLC. 12

Building Your Brand: Connecting

Step outside of your comfort zone:• Connect beyond your business and friends• Connect with other HR pros at conferences/events• Share your content• Comment on the posts of others• Share others’ content• Always look to expand your network

1,052,927Human Resources

Professionals

1,848,011Accountants/Controllers

99,366Payroll Professionals

Don’t just build your brand…Maintain it!

Revisit who your are following, who your connected with and what groups you’re in. You’re sphere of influence will change over time. Your social presence should reflect this growth as well.

Copyright © 2014-2015, ADP, LLC. 13

Building Your Brand: Bring it Back

When you establish yourself in social, your business benefits• You’re a bullhorn for the great work your business does• Top talent wants to work with other top talent• Current employees want to stay

But be CAREFUL!

• Don’t just talk about yourself• Share helpful information• Congratulate others when appropriate• Don’t brag!• Help others by sharing their content and

finding great info

Copyright © 2014-2015, ADP, LLC. 14

Social Trends to Follow

How to get ahead of the curve

Copyright © 2014-2015, ADP, LLC. 15

Top Trends in Social

Mobile Apps Are Key:Mobile Apps for Facebook and Twitter are used more than twice as much than desktop or mobile browsers

Takeaway: Make sure your content is mobile friendly

Keep it Brief!Best performing posts are short:Twitter: 71-100 CharactersFacebook: 40 CharactersLinkedIn: 80-120 CharactersGoogle+: 60 characters

Takeaway: Stay on point and let the article do the talking

Video is King:Whenever possible, link to videos. They are consumed at a much higher rate. Also, always include an image with your post.

Takeaway: People are more willing to view an interactive piece of content, rather than having to read a long, boring, article.

Copyright © 2014-2015, ADP, LLC. 16

Questions?

Copyright © 2014-2015, ADP, LLC. 17

DON'T FORGET TO COMPLETE THE SESSION EVALUATION either by completing the printed form or using the session evaluation link in

the ADP MOTM Conference App.

Thank You