using professional visuals to promote your business
DESCRIPTION
Using Professional Visuals To Promote Your Business. By Jan Klier Commercial Photographer AllKlier Photography LLC. Where We Use Visuals. A Picture is worth 1,000 words In an over-stimulated society, the best way to grab the attention in 1-2 seconds. Effectiveness of Visuals. - PowerPoint PPT PresentationTRANSCRIPT
Using Professional VisualsTo Promote Your Business
By Jan KlierCommercial Photographer
AllKlier Photography LLC
Where We Use Visuals
› A Picture is worth 1,000 words› In an over-stimulated society, the best way
to grab the attention in 1-2 seconds
Effectiveness of Visuals
Increased Engagement w/ Video› Video in email marketing increases click-through rates by 96%.
(Implix 2010 Email Marketing Trends Survey)› Shoppers who view video at Onlineshoes.com are 45% more likely
to buy (Internet Retailer, February 2010)› Ecommerce video has been a fast-growing feature on online retail
sites over the past year. Retailers are quickly finding that adding product video to their sites increases conversions, but ecommerce video is still maturing as they continue to discover best practices (e-Marketer)
The Good, The Bad, The Ugly
DIY vs. Professional
No Right / Wrong - ButConsider All Cost Factors
Visuals as % of Total Marketing Budget5/10/15-20% of revenue being marketing budgetConsider spending 10% of your marketing budget on visual assets
Stock Photos vs. Custom PhotographySeth Godin: “We’re the same, we’re the same…”Seth Godin: “They want a human, a story, reassurance.”
Time Not Spent on Clients
Experiment, Re-Do, Extra Risk
Under-utilized or Interior Tools
& Resources
Non-Optimal Visual Assets
Cost of Hiring a Professional
Benefits of a Professional
› Portrait vs. Commercial Photographer
•Licensed Images (Royalty vs. Buyout)
•Higher Conversion
•Production Resources / Permitting
•Talent Network
Cost Effective
•Properly Released Talent
•Liability Insurance
Liability Management
•Copyright Registration
Investment Protection
How To Find a Professional
ASMP (findaphotographer.org) Online Source Books
› Workbook.com› FoundFolio.com
When To Use Video
Pros
• Versatile Visual Tool• Active Engagement
Cons
• Higher Production Cost
• Requires Story Line• Device Compatibility• Bandwidth
Requirements• Harder To Consume In
Public (audio)• Language Dependent
Some of My Own Work
www.janklier.com (commercial) / www.allklier.com (film & extra)
Closing Thoughts
The Return of the Staff Photographer – New York Magazine
Invest into your visual assets just like any other part of your business