using powerpoint effectively frank broen teach america sue fody trizetto 1

53
Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Upload: carmen-alling

Post on 15-Dec-2015

219 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Using PowerPointEffectively

Frank BroenTeach America

Sue FodyTriZetto

1

Page 2: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Let’s go deeper . . .

Page 3: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Handout

3

Frank Broen [[email protected]]www.teachamerica.com 850 528-6056

Sue Fody [[email protected]]

© 2009 Teach America As presented by Frank Broen & Sue Fody at the 2009 International Alliance for Learning Conference

Brain Rule

Think about

Purpose

• What is the purpose of my talk?• What’s the story here?• What is my core/central point ?• What do I want them to do ?Think about these modifiers• How much time do I have?• What is the venue like?• What time of the day?• Who is the audience?• What’s their background?• What do they expect of me?• Why was I asked to speak?• What visual medium is most appropriate for

this particular situation and audience?

EXPLORATION| We are powerful and natural explorers

Brain Rules from John Medina | www.brainrules.net

2

36

• Purpose – what do you want to say?– Is it clear?

• Concept– Follow the four steps

– Does it engage the audience?

• Art– Does the art evoke the right response?

• Color – Does the color create harmony?

• Evaluation– Did you communicate what you wanted to?

It’s all about Relationships

I f your PowerPoint kills with it’s bullet point pain,Then this is a way to bring life back again.Our minds don’t remember text in bullet points.After 3 things our memory slips, disappoints.

1. Start with the end in mind2. Know your audience

as well as possible3. Content, content, content4. Keep it simple5. Outlining your content6. Have a sound, clear structure7. Dakara nani? (so what?)8. Can you pass the "elevator test"?9. The art of story telling10. Confidence — How to get it

If your PowerPoint kills with it’s bullet point pain,Then this is a way to bring life back again.Our minds don’t remember text in bullet points.After 3 things our memory slips, disappoints.

But tell a p|Story, just like we are friendsI listen to how you think and comprehend.‘Cause a p|Story tells you what you want to hear.It motivates and tells a story that’s clear.

Be sure that you know that your Purposeis clearIt is why your p|Story will be treasured as dear.Make it simple, even though your p|Story may beAs complex as neuro-brain-physics would be.No matter how complex, no matter how boring,Your purpose is why others won’t be ignoringThe problem you want them to see, and that theyWill want to act different, in just the right way.

Seven Questions to Knowing Your Audience

Why are they here?

What do they think they’re going to get out of this presentation? Why did they come to hear you? Are they willing participants or mandatory attendees? This is also a bit of a situation analysis.

2

What keeps them up at night?

Everyone has a fear, a pain point, a thorn in the side. Let your audience know you empathize—and offer a solution.

3

How can you solve their problem?

What’s in it for the audience? How are you going to make their lives better?

4

What do you want them to do?

Answer the question “so what?”—and make sure there’s clear action for your audience to take.

5

How can you best reach them?

People vary in how they receive information. This can include the set up of the room to the availability of materials after the presentation. Give the audience what they want, how they want it.

6

How might they resist?

What will keep them from adopting your message and carrying out your call to action?

7

What are they like?

Demographics and psychographics are a great start, but connecting with your audience means understanding them on a personal level. Take a walk in their shoes and describe what their life looks like each day.

1

© duarte.com 2008

Insert a representative picture or illustration of an audience member in this rectangle. It helps to put a face on the audience.

GarrReynolds.com

Topic

Brain Rule

Think about

p|Story poem

Graphic Info

Contact Info

Reference

Page 4: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

5

Be sure that you know that your Purpose is clearI t is why your ideas will not soon disappear.Make it simple, even though your P-story may beAs complex as neuro-brain-physics would be.

It’s all about relationships

Purpose

4

Page 5: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Seven Questions to Knowing Your Audience

Why are they here?2

What keeps them up at night?3

How can you solve their problem?4

What do you want them to do?5

How can you best reach them?6

How might they resist?7

What are they like?1

© duarte.com 2008

5

Page 6: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Seven Questions to Knowing Your Audience

Why are they here?What do they think they’re going to get out of this presentation? Why did they come to hear you? Are they willing participants or mandatory attendees? This is also a bit of a situation analysis.

2

What keeps them up at night?Everyone has a fear, a pain point, a thorn in the side. Let your audience know you empathize—and offer a solution.

3

How can you solve their problem?What’s in it for the audience? How are you going to make their lives better?

4

What do you want them to do?Answer the question “so what?”—and make sure there’s clear action for your audience to take.

5

How can you best reach them?People vary in how they receive information. This can include the set up of the room to the availability of materials after the presentation. Give the audience what they want, how they want it.

6

How might they resist?What will keep them from adopting your message and carrying out your call to action?

7

What are they like?Demographics and psychographics are a great start, but connecting with your audience means understanding them on a personal level. Take a walk in their shoes and describe what their life looks like each day.

1

© duarte.com 2008

Insert a representative picture or illustration of an audience member in this rectangle. It helps to put a face on the audience.

6

Page 7: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

The blueprint to Purpose is Concept. And yourPath to the right one is stepping on four. 6

Concept

Explore

Create

Advocate

Evaluate

7

Page 8: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Concept

8

Page 9: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Concept

Text One thought or idea per slide Phrases not sentences.

(Should all start with either nouns or verbs)

Minimalism!! 6 X 6 Rule (if necessary, use a handout for complex information)

Sequential? Use numbers Ideas? Use bullets

9

Page 10: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Concept

Keep it Simple Less is more Too many slides are…too many slides! Logistics

Use the speaker notes.

10

Page 11: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Concept

11

Page 12: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Art

12

Page 13: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Art

Swiss Army

Knife

Graphic (art) Realistic (photo) Symbolic Text

13

Page 14: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Get it . . . at a glance

Page 15: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Get it . . . at a glance

Page 16: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Get it……at a glance

16

Page 17: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Get it . . . at a glance

Page 18: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Font style

San Serif for reading screens At least 24 - 30 point Only 2 styles per slide CAPS ARE HARD TO READ. Use Upper and lower case.

18

Page 19: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

SerifSan Serif

19

Page 20: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

TEXT IN ALL CAPS HURTS.

Underlining cuts off ‘p’s, ‘q’s and ‘g’s and such.

Bet this is kinda hard to read!

Text

Upper and lowercase

Italics emphasize

Bet this is not!

OuchOuch

aaaah

20

Page 21: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Chilean Exports Fresh fruit leads Chile's export mix - Chile emerges as major supplier of

fresh fruit to world market due to ample natural resources, consumer demand for fresh fruit during winter season in U.S. and Europe, and incentives in agricultural policies of Chilean government, encouraging trend toward diversification of exports and development of nontraditional crops - U.S. Dept. of Agriculture, Economic Research Service Report

Chile is among the developing economies taking advantage of these trends, pursuing a free market economy. This has allowed for diversification through the expansion of fruit production for export, especially to the U.S. and Western Europe. Chile has successfully diversified its agricultural sector to the extent that it is now a major fruit exporting nation. Many countries view Chile's diversification of agriculture as a model to be followed.

Meanwhile, the U.S. remains the largest single market for Chile's fruit exports. However, increasing demand from the EC and Central and East European countries combined may eventually surpass exports to the U.S., spurring further growth in Chile's exports.

If you’ve read this far, your eyes probably hurt and you’ve been reading this tedious long-winded text instead of listening to me. I’m insulted- can’t you see I’m doing a presentation up here? Look at me! Congratulations, however, on having such good eyesight.

21

Page 22: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Graphics

Adds to comprehension, so make them relevant

Ask yourself: “Why am I adding this picture?”

Avoid too many models (You want to have a ‘memorable presentation, right?)

22

Page 23: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Ask yourself, “Why?”

23

Page 24: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

24

Page 25: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Graphics

25

Page 26: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Charts and Graphs

Use thick lines to show trends. Use bright colors for lines (yellow is

invisible) Five lines or bars max per graph Use something to guide the eye to the

main point of the chart (arrow, title, color, box, etc)

Shorten numbers (2007 = ’07, $10,436.77 = $10.4 on an axis for

‘thousands’)

26

Page 27: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

$347.9

$292.2

$274.6

$200

$220

$240

$260

$280

$300

$320

$340

‘04 ‘05 ‘06

Healthy Growth = Healthy Company

27

Page 28: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Accountable Health Accountable Health Statement Statement

Accountable Health Accountable Health Statement Statement Packaged,

customizable health statement available online & mailed

Packaged, customizable health statement available online & mailed

Includes Up-to-Date Balance & Transaction History Across All Accounts

Includes Up-to-Date Balance & Transaction History Across All Accounts

Provides Corresponding Claims Transaction Information

Provides Corresponding Claims Transaction Information

Provides multi-purpose platform for consumer initiatives

Provides multi-purpose platform for consumer initiatives

Confidential

Copyright © 2007 The TriZetto Group, Inc.

28

Consumer Manages Benefits, Health & Funds

28

Page 29: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Visual Thinking Codex

29

Page 30: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Layout’s the white space, the balance and moreI t considers relationships, rhythms and yourThoughts and ideas that will fill in the spaceThat our purpose intended to help you embrace.

Balance

• White space

Entrance and Flowhelp you understand relationships

Layout

30

Page 31: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Layout

Clean and uncluttered White space – use it!

6 X 6 rule

31

Page 32: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Animation

Use sparingly and meaningfully. Ask yourself, “Does using animation enhance the message?”

Don’t annoy the viewer. Good rules for Builds

Wipe right for text Zooms work well for photos and images Arrows? Use peek or wipe Slide transitions are OK as long as they are

consistently used

32

Page 33: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Builds

Wipe from left for text

33

Page 34: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

What is good layout?

1

1

Entrance

is where you start

FLO

W

Where does the eye go next?

3

use a

GRI

D for consistency

4

I’ve gotwhitespace

5

>I’ve got

rhythm

12

3rdworld’s

I’ve got balance

is the

Who could ask for anything more?

Sizematters

well . . .

Is importantwhat

Layout iswhat helps

you see

Do you think this Layout was effective?

any questions?Original idea from slide:ology

34

Page 35: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

14

Color’s not seen in its separate parts.You see it together, like music in art.Relationship’s key. Take a look at the chartThat shows how it fits and just where you can start.

Relationship between colors

Relationship of color to our feelings

Contrast

Balance

Theory

Physical

Psycological

Relationship of color to object

Relationship of Major and Minor areas

Relationship of light to dark

Color

35

Page 36: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Theory

Relationship between colors Analogous Complementary Triad Keep it simple

Use a maximum of 3 colors.

36

Page 37: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

…are pleasing to the eye

37

Page 38: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Physical

What color is the object? What is most important?

38

Page 39: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Physical

What color is the object? What is most important?

39

Page 40: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Psychological Relationship of color to

our feelings

Pantone Book of Color 40

Page 41: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Balance

Relationship of major and minor

41

Page 42: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Contrast

Relationship of light to dark Avoid black backgrounds,

yellow text on white, red/green

42

Page 43: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

invisible.

The eye can’t really focus on red and blue at the same time.

Red and green vibrate and a color blind person can’t see this.

Yellow is pretty much invisible.

43

Page 44: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

You see it all at one time

44

Page 45: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Purpose Concept Art Layout EvaluateColor

Evaluate

45

Page 46: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Evaluate

Purpose

Concept

Art

Layout

Color

Evaluate

46

Page 47: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Check spelling and grammarCheck speling and grammar,,

47

Page 48: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

MinimalismToo many slides are too many slides

48

Page 49: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Presentation

Be Prepared Keep it Simple

Like a story Embrace your nerves Don’t force laughs Don’t go longer than 20 minutes

(ever)

49

Page 50: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Accelerated Learning Techniques

50

Based on Professional Learning Strategies: M. Tate 2006

Page 51: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

51

Page 52: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

What did you learn?

Summarize in a phrase

What will do you next?

52

Page 53: Using PowerPoint Effectively Frank Broen Teach America Sue Fody TriZetto 1

Thank you!

Frank BroenTeach America

Sue FodyTriZetto

53

“It’s all about relationships”