using piwik as an alternative to google analyticsfiles.meetup.com/787901/joomla_meetup_piwik.pdf ·...
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Using Piwik as an Alternative to GoogleAnalytics
Bruce Moore, D. Eng.
Moore Software Services, LLCP.O. Box 183
Coppell, TX 75019(972) 652-0254
www.mooresoftwareservices.com
S i m p l i f y i n g F i n a n c i a l D at a A n a l y s i s
November 11, 2015
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
What is Piwik?
An open source (GPL) alternative to Google Analytics
Can host on your own shared hosting account (in manycircumstances)
Can host on your own analytics domain
As a paid service
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
Why would you want to use Piwik instead ofGoogle Analytics (GA)?
You are hosting an internal Intranet site behind afirewall
You want information that you cannot get from GA
Visitor log is enlightening for low volume sitesUser plug-in prevalence may aid design
You want to retroactively analyse a site using serverlogs
You don’t want Google to know your site’s trafficpatterns
You are big enough that you have to pay for GA
You don’t like GA terms and conditions
You want to avoid GA spoofed referral spam
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
Why would you want to use GA instead ofPiwik?
If you comply with GA terms and conditions, Googlewill largely prevent you from major privacy violationswith respect to analytics
Easy
Low CPU overhead
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
What is referral spam and how can Piwk help?
Crawler-based (Piwik won’t help)
Spammer’s crawler visits your siteSemalt.com and social buttons families
Spoofed (Piwik will help)
Spammer calls Google with randomly generated siteIDs...never touches your siteDarodar.com family
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
Overall observations
Piwik is slower
Piwik reports are more concise
GA has better large-site visit path info
Piwik has better small-site visit path info
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
Installing Piwik is similar to installing Joomla
Create MySQL database and ID
Copy piwik.zip to subdirectory and unzip
Call install.php from browser
Configure website tracking in Piwik
Configure Piwik plugin in Joomla
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
Allow direct access to piwik/piwik.php in.htaccess
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
Before installing Piwik, modify .htaccess inAkeeba Admin Tools
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
In Web Hosting Manager, enable use ofsubdomains for piwik.yourdomain.name
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
In Cpanel, create subdomain for Piwik
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
In Cpanel, create MySQL database
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
In Cpanel, create MySQL user ID
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
Unzip and call install.php in browser
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
Error on piwik.php will not cause installproblem but will prevent operation
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
When prompted for table prefix, use a randomstring instead of ”piwik”
A random string makes it harder for an attacker toguess table names for an SQL injection attack
Joomla presents a random table prefix for you duringinstall
Piwik does not; you must do a random table prefixyourself
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
Create the Piwik super user
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
Define a website for tracking
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
Set up Piwik settings according to privacy lawsin your jurisdiction
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
In Joomla, install, enable and configure Eorisisplug with URL and site ID for Piwik server
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
In Joomla, configure privacy settings in Eorisisplugin
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
Privacy settings in Piwik and Eorisis provideclear way to honor do-not-track
Eorisis can honor browser do-not-track (DNT) byomitting JavaScript code
Other plugins may include code when set to honor DNT
GA plugins mostly include code even when browser isset to DNT
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
Piwik plugins to enable
Free
ProviderSecurityInfoBotTrackerTreemapVisualizerReferrerManagerIP2LocationLoginLdapLiveTabPlatformsReport
Paid
ClickPathUserGroups
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
The Piwik dashboard has basic informationwithout scrolling
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
The Piwik vistor log gives great summaryinformation
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
For a low volume site or page, the Piwik visitorlog provides insights that you can’t get fromGA...
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
The Piwik software log gives a lot of detail onOS and browser
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
The Piwik engagement report is a concisesummary
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
The Piwik visit time report is great look attime-of-day analysis for a web site
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
The Piwik Pages report has page generationtime information that is very useful
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
The Piwik outlinks report is a very helpfulsummary of what links people use
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
The Piwik downloads report shows which filespeople download
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
The Piwik referrer overview gives a good look athow traffic originates
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
The Piwik referrer detail report gives info on allof the referrers
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
The Piwik search engine report summarizessearch engine traffic in a vendor-neutral way
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
The Piwik website/social network report gives agood look at social media effectiveness
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
The Piwik mobile app settings page isself-explanatory
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
The Piwik mobile app visits page is much likethe web version
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
...visit page continued (2)
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
...visit page continued (3)
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
...visit page continued (4)
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
The Piwik Marketplace has over 50 plugins toadd functionality
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
After installing a plugin, you must activate it inthe Manage Plugins panel
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
The security plugin (Settings− >Diagnostic)looks a PHP and other settings
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
The optional GeoLocation database gives muchbetter location accuracy than browser language
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
Before installation, this section has links todownload GeoIP databases
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
The bandwidth plugin requires modified trackingcode or tracking by log import
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
The BotTracker plugin gives you informationabout when bots scan (or don’t) your site
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
The BotTracker shows that something is wrongwith this site’s Bing Webmaster Tools config
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
Conclusions
Piwik is
Easy to install and configure
Provides some information that is hard to get in GA
Requires understanding of privacy laws and bestpractices
Can coexist with GA
Piwik Bruce Moore
Piwik
BruceMoore
Why Piwik?
Install
Joomlaconfig
Piwikplugins
Using Piwik
Web
Mobile
Plugins
Conclusions
Contact
Contact information
Bruce Moore, DEngbwmoore@mooresoftwareservices.comwww.mooresoftwareservices.com(972) 652-0254
Piwik Bruce Moore
