using linkedin like a boss
TRANSCRIPT
Using LinkedIn as a StrategyAn Intermediate’s Guide
Stephanie E. SmithMarketing & Communications
LinkedIn Stats
• 332 million members (1 in 3 on the planet)
• Average time is 17 minutes per month (21min/day FB)
• Average number of connections is 930
• 13% of millennials use LinkedIn
• 56% of members are male, 44% female
• 30,000 long form posts are published every week
• 41% of millionaires use LinkedIn
Agenda
• Ways to use• Profile optimization• Using LinkedIn for practice growth• Tips and tools
WHY DO YOU USE LINKEDIN?
QUESTION:
Reasons to Use LinkedIn
• Convey your personal brand/personality• Be found for business opportunities• Find people with specialties• Grow your network• Credibility (recommendations/endorsements)• Influence (information sharing)• SME (Media)
10 Practical Ways to Use
1. Professional Branding (Profile)
2. Connections/Introductions
3. Networking
4. Content marketing (Thought Leadership)
5. Promotion
10 Practical Ways to Use
6. News/Education
7. Groups
8. Surveys, Stats and Data
9. Lead Generation
10. Research
“ALL-STAR” PROFILE
“All-Star” Profile
• Picture• Summary• Work experience• Board/Leadership positions• Skills• Education• Recommendations / endorsements• Contact info• Headline is key!
Headlines
SHARING & POSTING CONTENT
Sharing vs. Posting
What to Share
• Relevant• Shareable
– Pictures, visual– Data, stats
• Company posts• Personalize
Where to Share
• Update• Company Page• Groups• LinkedIn Post
When to Share
How to Share
GROWING YOUR SOCIAL NETWORK
Client Interaction
• Connect!• Ask for introductions• Be a resource• Monitor competitors
Referral Sources
• Look for new sources/connections• Personalized connection messages• Check status updates• Recommendations/endorsements
Competitors
• Follow company• Employees (current and past)• Idea generator
Prospects
• Find out who you know• Get background info• Staff continuity
Connection Requests
• Customize your connection message
Congratulations on being listed as one of the most influential…
I think you would make a valuable connection in my professional network and would…
TOOLS
Advanced Search
Attorney Search
• Keyword Litigation
• Industry Legal Services
• Locationwithin 35mi of 44333
Managing Connections
• Hide, Remove, Block
Connect with Outlook
Managing Endorsements
Additional Tools
• Hero Image• SlideShare• Pulse• “Share on LinkedIn”• Keep in Touch
Snapshots
• Profile views• Network/Followers
Profile Settings
Communications Settings
Group Settings
Account Settings
10 Top Tips
1. Turn off activity broadcasts
2. Join groups with target audience in mind
3. Recognize your top 5 strengths and use repeatedly
4. Only ask for endorsements on your top skills
5. Only recommend/endorse those deserving
10 Top Tips
6. Reuse/repurpose content
7. Communicate your accomplishments
8. Don’t be afraid to question connection requests
9. Reorganize content in your profile
10. Get at least 500 connections
Questions?
CONNECT WITH ME!
Stephanie SmithMarketing & CommunicationsBober Markey [email protected]
@smith1200Linkedin/smith1200