Serius Social Networking

Experiences of a naïve networker on

Inkedin for the night

• A bit about Linkedin• Makin Linkedin Work for us

– Individuals– Small/Medium Businesses

• Establishin ourselves (Few examples)– Profile– Network– Groups– Applications– Answers

• A bit of what I am doin and Anecdotal Rah-rah• Rapid Firin

A bit about • Throbbing and buzzing Rolodex/supply

chain/Online talent stock exchange• More 'beef' on us – Alma mater, Updates

(Tweets, blogs ,etc.), Communication skills• Measure of popularity through 'activity /

traffic measures'– More conscious to 'market' ourselves to a key

'audience'

• Upfront credibility / fitment through recommendations

• Collective intelligence to leverage• Finally, our professional brand building in a DIY

format. Period.

A bit more, about us @ Pinkedin

Contacts

Reco

mm

enda

tions

Divedin, a bit more

2021

Expand

Leverage

Data of RSVP networkers for the event, as on Sunday May 15th

Thinkedin about it

Contacts

Reco

mm

enda

tions

Right Up There

Meishi Hunter

Sprayer

WAY / WAI

Leveraged Guru

Cult Classic

3% of contacts

Workin it out for us

Be seen adding value

continuously

Leverage existing network

Expand with

relevant contacts

• Alumni, Clients, Colleagues, Experts, Recruiters

• Seek/Give a reason-why for connecting

• Do not hesitate to contact/message more than once; if you believe the person is critical

• Acknowledge upon connecting• Check who is viewing your profile

• Collective and Collaborative Intelligence

• Ask/Give recommendations, in advance

• Use more as a Whiteboard than a Water cooler

• Ask/Share/Post opportunities• Meet beyond Linkedin atleast once,

if possible• Use applications (My Travel,

Slideshare)

• Online talent stock exchange• Ensure your profile is 100% complete• Updated regularly with relevant & non-

confidential information, including blogs and tweets

• Join/Start groups in the areas of your interest• Post/Respond to Answers/Discussions • Invest time and effort (3 hrs/week…..)• Use applications (Books, Box.net, Slideshare)

Workin it out for our business

Focus on A, B,D,F,G

Workin it out in life

• Farming the present for future returns

• Results will take time coming• Drive hard measures (Share

of mind)• Develop few deeper

relationships• Individuals, SMBs for

opportunities and lead generation; big corps for recruitment; executive lifestyle

• Mining the past for present/future pastime

• Grab them eyeballs quick• Build on Soft measures

(Share of heart)• Build broader community

quickly• Leisure, entertainment,

impulsive/indulgent purchases, FMCG, Communications, guilt complex exploiting products/services…..

Gettin Started

• Set up Your profile• Build your network• Use groups• Use Applications• Answer Questions

Following slides contain fictitious information. Any resemblance to fellow networkers gathered in here

is not a coincidence

YES NO

Profile – Use the next espresso time for that 100% elevator pitch

Network – Add, Focus, Expand

Groups – More than a spectator Sport

Applications – Break The Ice, Be accessible

Questions – Let there be more

Mindin my own business• Make Linkedin url part of my coordinates

– http://www.linkedin.com/in/arunvemuri– http://ivak99.wordpress.com; http://blog.campaignasia.com/author/arun-vemuri/– @dailyvemuri, ivak99@yahoo.com

• Be regular in updating, sharing, responding• Message as many as I can, of those who viewed my profile• Promote my blogs, but rarely my personal tweets• Seek out to meet those who I want, and meet those who ask me to

– Read/Research about them• Be economical with lies. World peace…other such motherhoods

Findin Useful

• http://smb.linkedincreatives.com/• http://www.leadformix.com/Why-Should-You-

Use-Linkedin-For-B2B-Generation/

Put it in email

Write as if you write your CV

Track/Research

companies

Sinkedin?

Time for Q&A• How much information should be made available? What fail-safes are appropriate? • What advantages, if any, are there for the paid version of the service?

Dan Sloan