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Using Facebook to Reduce the Stress of College Students through Improved Dietary Habits

Conrad ChanStanford UniversityComputer Science ’13

+Mmmm…Breakfast

+Intended Behavior:

Aimed at: College students who want to eat breakfast but do not seem to have the will-power to wake up in the morning and do so

Challenge:

Eat a meal before 11AM everyday for a week

+Breakfast Buddies Challenge

29 signups

130 total breakfasts eaten in a week

Average of 4.48 breakfasts eaten per participant

5.2 breakfasts eaten per active participant

19 expressed interest in continuing breakfast on weekdays post-study

+Gauging Interest

+Choosing a Medium

Social Accountability

Hot TriggersSmallest Behavior

Simple, Social, Fun

+Challenge: A Facebook Event

+Recruitment

+Fully Utilizing Facebook for Behavior Change

Testing the waters

Facebook Events- The C-Rad Way

+Facebook Events- Easy to Contact

+Facebook Events- “Continuous Hot Trigger”

User Sees ChallengeAfter Every

Login

+Facebook Events- Public, Social, Naked

+Facebook Events- Social Fun

“eating eggs bacon and bread soon. Can't believe this challenge has gotten me to wake up at 942 to eat breakfast..on a saturday”

“proud to have eaten breakfast today Breakfast Buddies Challenge”

“eggs, toast, blueberry muffin, and yogurt.‘eat breakfast like a king, lunch like a prince, and dinner like a hobo’”

“bagel! at 9am. miracle.”

“Getting breakfast now! ♥”

“Conrad Chan wake me up in the morning. We can be breakfast buddies like last quarter.”

“It's around dinner time for most of y'all so let's get pumped for tomorrow. woooooOOOOOOO ... BREAKFAST!”

+Next Potential Projects

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Facebook Events are Great Tools for Social

Accountability Challenges